EDUCATION
T
DIPLOMA IN ADVERTISING, MEDIA MANAGEMENT
AAA School of Advertising | 1995
DIPLOMA IN MARKETING
Cape Technicon | 1993
FACEBOOK BLUEPRINT MEDIA PLANNING
Publicis Groupe E-Learning | 2020
TWITTER FLIGHT SCHOOL (AD FUNDAMENTALS,
CREATING AND EXECUTING VIDEO CAMPAIGNS)
TRACEY
BROWN
Publicis Groupe E-Learning | 2020
EXPERIENCE
MARKETING
MANAGEMENT, MEDIA
STRATEGY AND
MANAGING PARTNER
2019
PLANNING
Publicis Groupe | April 2019 - Present
-Managed multiple agency brands under the Publicis Media
umbrella
-Responsible for strategic direction and meeting of business
goals
-Maintained client revenue while reducing running costs
-Streamlined operational processes and resource allocation
-Strengthened vendor and partner relationships
-Evaluated consumer behaviours and market trends, used
data- driven decision-making to enhance client campaigns
GENERAL MANAGER / HEAD OF STRATEGY
2017
PROFILE
A diverse media and
marketing professional with
several years of experience,
I pride myself on helping
brands tell their stories
more effectively.
The clientele I have worked
with include global FMCG
retail brands like Pick'n Pay,
Heineken, Amstel, Smirnoff,
Prestige Fragrances, Hill's
Pet Food and many more.
CONTACT
--LinkedIn: tracey-brownza
Cape Town, South Africa
Wavemaker | February 2017 - February 2019
-Managed the profitability of clients via negotiation,
procurement and relationship management
-Built and lead an effective team and improved dialogue
between senior stakeholders
-Redesigned communication approach for main client local
national retail brand Pick 'n Pay, reversing share decline and
increasing growth
-Grew PNP site visits by 20% and time spent on site by 200%
-Reduced campaign and video costs
- Facilitated training for marketing shareholders, including
global workshops
HEAD OF CONSUMER ENGAGEMENT
2012
Brandhouse/Diageo | September 2012 - December 2016
-Developed internal communication planning and media
strategy process
-Supported brand objectives by aligning media
negotiation practices
-Formed part of a global marketing project team,
exploring marketing models for secondary brands
-Ensured training was completed by staff members and
measured in individual appraisals
- Modernized data collection and management, reducing
costs
-Delivered 20-35% savings target through budget
reallocations
T
TRACEY
BROWN
MARKETING
MANAGEMENT, MEDIA
STRATEGY AND
PLANNING
SKILLS
Media planning/strategy
Training/education
Financial management
New business development
Relationship management
Creative mindset
Operational streamlining
Multi-tasking
Digital media marketing
Working remotely
People management
Consumer engagement
Strong communicator
Adaptable
Loyal, supportive
Results-driven
AWARDS
CORNERSTONE AWARD, 2015
Winner of the Cornerstone Award at the annual
Brandhouse marketing awards. Recognised for driving
strong collaboration and providing integral support
in delivering brand efforts
CONSUMER PLANNING AND ENGAGEMENT AWARD, 2015
Leader in this category, also hosted by Brandhouse.
Awarded to a brand or campaign that has used
consumer insight to solve a brand issue
WINNING IN DIGITAL AWARD, 2015
Part of the winning team in this category, submitted
by Heineken Team
VOLUNTEERING
PASSIONATE ABOUT ANIMAL WELFARE
Spent time volunteering with the SPca, Tears and
Fallen angels - all animal welfare organizations in
South Africa
HOBBIES
Avid marathon runner, passionate reader of thriller
novels. Proud Springbok/Liverpool supporter,
language-lover and mother to eight year old son
REFERENCES
AVAILABLE UPON REQUEST
