TONI SCHWARTZ-| www.tonischwartz.com | www.linkedin.com/in/toni-schwartz- | Fulshear, TX 77441
SUMMARY
Eagle-eyed editor and wordsmith with over a decade of experience in digital and print copy. Content experience includes social media marketing ads, printed marketing material, blog posts, webpage content, and marketing emails.
WRITING EXPERIENCE
freelance Content writer
Self-EmployedJuly 2023 – Present
Compose creative content for client blog.
Content writer, consumer marketing
Securly (via 24 Seven)March 2019 – September 2019
Crafted record-breaking emails that increased conversion rates 2-4X during historically low summer season.
Acted as go-to proofreader/editor for B2B, B2C, and social media teams.
Conducted competitive data analyses of product features for both B2B and B2C teams.
Created and streamlined online content including landing pages and knowledge-based articles.
Wrote content for high-profile integrated marketing campaigns including Back-to-School and Mother’s Day.
Developed and edited content for Facebook ads.
Composed IT-facing content for B2B team that included one-pagers, newsletters, and quarterly impact reports.
Crafted push notifications for parent-targeted app that included user tips and ads for hardware product.
Conceived and wrote SEO-friendly articles for company blog.
Collaborated with other writers in developing company’s editorial style guide to unify B2B and B2C voice.
freelance copywriter
Self-Employed2018 – 2019
Composed creative digital copy for small businesses.
Created multiple web page content for various small businesses.
Improved small businesses clients’ online visibility via social media marketing copy such as Instagram and Twitter ads.
Implemented SEO in blog posts and meta-descriptions to increase clients’ web traffic.
Copyedited and proofread 27,500- word client autobiography which achieved 4.5 star rating on Amazon.
Freelance copywriter
Town Cats of Morgan Hill (cat shelter)2017 – 2018
Composed creative copy featuring cats’ profiles for printed flyers.
Updated pre-existing cat profiles from website onto flyers.
About 40% of cats with flyers were adopted.
associate editor
Technologytell2010 – 2011
Wrote, edited, and published video game-related articles.
Interviewed video game developers, producers, and other notable industry figures.
freelance Digital Book Author
Killer Guides2009 – 2010
Penned two digital, 100+ page strategy guides for highly popular, multiplayer online games.
Customers who purchased strategy guide for the Lord of the Rings Online game rated it a 4.6 out of 5.
STAFF WRITER
GameShark2008 – 2011
Wrote video game-related articles for website which had over 2.5 million monthly page views.
ASSISTANT GAMING EDITOR
Blogcritics Magazine2008 – 2010
Managed freelance writers for online newsmagazine with over 100,000 daily visitors.
Penned a weekly series that highlighted lesser-known computer games.
WRITER
Blogcritics Magazine2007 – 2008
Wrote articles on video games, films, music, and books, several of which were selected for syndication to Boston.com and Cleveland.com.
FREELANCE COPYWRITER
NeweggOctober 2006 – December 2006
Composed marketing copy for product pages of $2 billion online retailer.
EDUCATION
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Bachelor of Arts in Psychology
ADDITIONAL FREELANCING EXPERIENCE
Penned articles for video game websites Ripten.com, GameOnn.com, and GoGamingGiant.com. Also wrote for eHow.com.
