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TONI MAY FERRER
EXPERIENCED SALES MANAGER
CUSTOMER-CENTRIC STRATEGIST
Profile
With almost 2 decades of experience in a variety of responsibilities.
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Expert in ensuring operational efficiency, workflow management, process
development, production performance, and low-cost solutions. Has a
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strong ability to lead cross-functional teams and collaborate with
The Veraneo, Kawit, Cavite,
4104 Philippines
business leaders, as well as build and cultivate strategic relationships
with internal and external business partners.
Work
Experience
Teletech
Work-at-Home
2021 to present
HBC Inc.
2012 - 2020
At-home Associate
Handles customer complaints, provide appropriate
solutions and alternatives within the time limits;
Meets required metrics set by the company
Identify and assess customers’ needs to achieve satisfaction
Provides accurate, valid and complete information by using
the right methods/tools
Keeps records of customer interactions, process customer
accounts and file necessary documentation
Follows communication procedures, guidelines and policies
Regional Sales Manager
Spearheaded a team of an average of 30 store managers by
building enthusiasm and adapting feedback
Actively monitored key performance metrics of regional
scope, identified challenges and created solutions by
applying proven problem solving techniques
Inspired team performance on a daily basis using
behavioral-based coaching, motivation, and management
methodologies.
Recognized for improved Inventory Record Accuracy for
South Manila Region (last 2018 from 87% to 98%); and
sustained the improved KRA all throughout the stay.
Reduced annual operating cost for implementing people
management plans and negotiated rental reductions
Developed and promoted 11 sales associates to managerial
position during tenure
Acquired institutional accounts (partnership with select
DSWD and Dole offices for Livelihood Projects and local
exporters) generating an average of P10M incremental
revenue per year during the regional assignment for both
South Luzon and South manila regions
Executed localized marketing and revenue generating
activities for South Manila Region, dubbed as Barangay
Invasion, Office & Campus Tours as well as Off-site Selling
Activities to identified locations with high foot traffic
HBC Inc.
2008 - - - - 2004
Education
Certifications
Area Sales Manager
Store Manager
Business Development Specialist
Store Officer
1996 - 2002
Far Eastern University
Bachelor of Science in Accountancy
2021
LEJIT Online Academy
General Virtual Assistant Course
Present
Development Academy
of the Philippines
through Coursebank.
Data Analyst
2022
-Basic Video Editing using Premiere Pro and Graphic Design
using other Adobe Products
DICT, Philippines
under Project Smarter Philippines
through Data Analytics, R&D, Training and Adoption
-Data Analytics (Basic Session)
-Introduction to Web Design
-Online Security Awareness
-Creating Online Presence by Building Website in Wix
-Google Workspace
Current Projects
Managing Partner
Sartorialista PH
June 2020 - Present
Assists on Sales Operations (Retail, eCommerce and Local Distribution)
Marketing / Digital Marketing
Merchandising & Inventory, and Importation
Skills
Soft skills:
Leadership
Business Analysis
Planning and Demand Forecasting
Profit and Loss
Decision Making
People Management
Time Management
Customer Service
Negotiation
Adaptability to change
Hard skills:
Social Media Management
Microsoft Office Skills
Basic Video Editing and Graphic Design
Salesforce
Google Workspace
Basic SQL
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