Tom Wilson

Tom Wilson Location: United States Professional profile Hello, my name is Tom and I would call myself an SEO expert. I would like to give you further insight into my skills and education. I have done many different jobs over the past few years. I’ve started working as an online SEO freelancer after I finished college. But during that time I discovered SEO and social media marketing and became very interested in them. I started learning about SEO tactics and social media marketing because I wanted to combine these two jobs to achieve something much bigger and before that understand it very clearly. After I had enough knowledge, I wanted to get some experience on how this works, so I started making ads promoting websites from Europe. This was a side project that taught me a lot about marketing and start-up business. With that being said, I had more time to learn and do the actual job, especially about SEO and marketing, different methods of optimization. I've worked as a full-time SEO Manager and SEO Specialist for many different companies, and I am working part-time as a Link Building specialist, making backlinks and doing competitor analysis and A/B testing. IT/Technical skills: ∙ Microsoft Office ∙ HTML, CSS ∙ Google Analytics ∙ Google sheets ∙ Technical SEO ∙ Keyword Research ∙ Link Building ∙ Local SEO ∙ SEO Analytics Tools (Ahrefs, SEMrush, Moz Pro, Screaming Frog..) ∙ Writing Tools ∙ Facebook ads ∙ Google AdWords ∙ Reddit and Instagram advertising ∙ A/B testing ∙ Marketing Tools (Buffer, Social Mention, Google Alerts, Facebook Page Insights, Facebook Audience, Facebook Pixel..) ∙ Vegas Pro, Autodesk(AutoCAD/Inventor) ∙ CAM/CAD software ∙ Adobe (Photoshop, Lightroom, Illustrator, After Effects) Skills/traits: ∙ Researching, ∙ Strong planning, and making a strategy analysis skills ∙ Decision making and taking responsibility ∙ Prioritization ∙ Critical and time management thinking ∙ Flexibility and ready to adapt on the go ∙ Exceptional writing skills ∙ Exceptional knowledge of web coding and functionalities of a website ∙ Client communication and understanding their desires/expectations ∙ Humility ∙ Team player, but capable of executing tasks by myself ∙ Willing to put extra hours to deliver amazing results ∙ Reliable, honest, and open-minded ∙ Easy to talk and a great listener ∙ Self-motivated ∙ Good ∙ Fast and tenacious management skills learner and always aspiring to learn new things ∙ Collecting, analyzing data, keeping accurate details of experimental procedures, and original data. Data researching to conduct detailed and efficient searches that give our customers better bidding opportunities. ∙ 3D printing software advanced knowledge Career summary: 2009 – 2012 LeadGenius Data researcher I’ve worked as a Data researcher for LeadGenius, USA. I was doing complete research of different category companies, collecting, analyzing data, keeping accurate details of experimental procedures, and original data. Key responsibilities: ∙ Searching through profiles to find and look for different “titles” of a business person ∙ Collecting reliable information such as company address, zip, phone ∙ Collecting information about key people, email addresses, titles and confirm all of the gathered information with different link sources ∙ Managing and organizing information in spreadsheets and filling the documents ∙ Providing general data entry support across many teams ∙ Website Data, advertising traffic, social media traffic - Freelancer, Upwork, iWriter Writer I started working as an online writer. I didn’t have a specific topic, I could write anything the clients needed. I always liked writing about the areas I was educated in and this is the time I became pretty interested in looking for more online jobs. I wanted to learn and write about anything connected to SEO or data/entry, information gathering to conduct detailed and efficient searches that always gave my customers better bidding opportunities. Freelancer Video editing, Facebook marketing/advertising I was working on Facebook advertising with a few clients where I was required to implement my video editing skills to make short commercials about different companies in the USA and use them on their Facebook pages. Key responsibilities: ∙ Running and managing ads via Google, Facebook, Craigslist. ∙ Manage leads in CRM ∙ Creating a Social Media Strategy ∙ Content Management ∙ Video editing using raw footage and exporting different versions ∙ Making 1-2 minute promotional videos Upwork- SEO specialist, content writer I had stable jobs during these years on Upwork. Most of my clients contacted me there and I did various research projects in many highly competitive niches for clients from Europe, the USA, Canada, and Australia. About SEO, I started working as an SEO specialist and I had many projects from different B2B and B2C clients. Key responsibilities: ∙ Technical SEO ∙ On-page and off-page SEO ∙ Keyword Research ∙ Link building ∙ Creating SEO strategies and implementing them ∙ Tracking results and giving our clients a monthly report Freelancer- Bit Degree – Link building specialist I had really great cooperation with Bit Degree and its employees. I was identifying potential Link Building opportunities to find a high-quality backlink. I had to analyze every website and see if it satisfies all the necessary criteria such as domain rating, organic traffic, Alexa rating, etc... These are just some of the metrics that I would check, amongst many others. Key responsibilities: ∙ Technical SEO ∙ Email Outreach ∙ Off-page SEO ∙ Link building ∙ Creating SEO strategies and implementing them ∙ Tracking results and giving our clients a monthly report ∙ Website Data, advertising traffic, social media traffic ∙ Implementing ongoing link-building efforts ∙ Ahrefs analysis ∙ Finding relevant review sites, forums, portals, and other channels, where we could market our content ∙ Link our content to the relevant sites, to promote our website visibility Key achievements: I have worked with hundreds of website masters and editors and I am very familiar with the way they communicate. I have done various projects with them regarding link insertions and learn from each of them. I believe that these 3 years of doing freelance Link-Building for multiple clients taught me all the link-building strategies and outreaches. Full time- Sure Oak – Link building specialist I had a team of professionals beside me, great responsiveness. We had group calls every week to see who’s been improving on their projects and we were sharing our thoughts. I had two clients every month with link numbers that I had to acquire for each of my clients. I was focusing mostly on domain authority among other things. I loved the fact that they didn’t have to review or approve my links, they would instantly pay and acquire them. Key responsibilities: ∙ Off-Page SEO ∙ Keyword Research ∙ Email Outreach ∙ Ahrefs navigation ∙ Creating SEO strategies and implementing them ∙ Tracking results and giving our clients a monthly report ∙ Website Data, advertising traffic, social media traffic ∙ Implementing ongoing link-building efforts ∙ Finding relevant websites ∙ Link our content to the relevant sites Part-time 2019 - 2020 Propel - Toronto Digital Marketing Company I was first working on acquiring quality backlinks for our clients and then I changed my access by mainly focusing on the On-Page SEO where I had to plan and organize many different strategies for startup companies to drive traffic and rank them for the targeted keywords. It was a very interesting job since I was able to finish the month with great results and all the clients were very satisfied with my work. Key responsibilities: ∙ On-Page SEO ∙ Creating SEO strategies ∙ Keyword analysis ∙ Analyzing projects and sharing thoughts with colleagues ∙ SEO Auditing ∙ Keyword Research ∙ Metadata Creation ∙ Local SEO Optimization ∙ Develop and implement link building strategy Full time 2020 - Titan web Agency – Local SEO Manager I was promoting different clients to rank on Google better than their local competitors. It is a job that requires thorough analysis and big attention that you need to put into each of your projects. It is an interesting job since you can always find yourself with a new website. This is also a job that I consider every SEO role needs to learn. Key responsibilities: ∙ On-Page SEO ∙ Creating SEO strategies ∙ Perform ongoing keyword research including discovery and expansion of keyword opportunities ∙ Analyzing projects and sharing thoughts with colleagues ∙ Silo Structures ∙ Optimize copy and landing pages for SEO ∙ Competitor Reviews ∙ Backlink analysis ∙ Keyword ranking and suggestions ∙ Blog posts ∙ GMB optimizing ∙ Writing answers to reviews ∙ Keyword Optimization Research ∙ Citations ∙ Recommend changes to content, linking, and other factors to improve traffic ∙ Research and analyze competitor links ∙ Develop and implement link building strategy ∙ Work with tech team on implementing technical SEO improvements ∙ Contribute to our overall marketing strategy Education and qualifications: ∙ Masters degree in computer sciences, Faculty of technical sciences, Novi Sad, 2015 ∙ Data researcher certification, Facebook ads Certification, AutoCAD certification