Tom Smith

My Skills I make content that influences people. Content Writing I help others make content that influences people. Content Strategy Hi, I'm Tom. I'm British, I have a wonderful Hungarian wife and two wonderful bilingual children (well, one bilingual pre-schooler and one toddler, they speak their own language). Research Digital Copywriting And most relevantly for you, I write content that influences people. Social Media Tom Smith Born April 1986, Isleworth, UK email:-phone: - Twitter: @BudaBrit Medium: @stom I learnt my craft at university, studying creative writing and journalism. That taught me about structure and robust research. My first content writing job was through my own company. I wrote for a whole heap of different small companies in the UK, US, Europe, Asia and Australia. From decorative radiators to plus size lingerie. And that taught me about tailoring your writing to your audience. I wrote a lot for gambling firms, which taught me that you NEED to be on top of the latest developments, or your writing will be worthless even before it's left your fingertips. Then I worked for Saatchi & Saatchi, writing content and copy for international brands. Mainly Proctor & Gamble's fabric care range of brands. That taught me the importance of word choice, especially considered word choice. And also having a solid reason for every decision you make. My Spare Time And lastly, I worked for Intellyo, a small marketing startup. There, I learnt how to put my strategies into real, tangible, understandable documentation. And how to reach a larger audience. My kids, Eszter and Lenny are my life, and take up most of my spare time. And now it's time for you to take advantage of all that learning. But these are some of the things I love doing when I have the time: Head of Copy @ Intellyo October 2016 - November 2017 Hiking in the hills close to home Cycling Listening to music Going to weddings (you've not lived until you've been at a Transylvanian wedding) Reading Fantasy Writing Fantasy Rugby Being an absolute bore about sport (Jeez, I sound terribly boring when put like this! I also love midnight raves in the rolling steppes of Kazakhstan. Or maybe not) Responsible for the company's copywriting and content marketing. Also in charge of running client magazines, editor for freelance copywriters, responsible for creative direction, tone of voice and style. Accomplishments: Created a luxury lifestyle magazine that had belated success despite the client's lack of direction and strategy. Copywriter @ Saatchi & Saatchi November 2014 - October 2016 Digital copywriter, I put together the web copy on the Ariel websites across the globe. Most of the sites are still using my copy. Also responsible for Tide, Daz and Ace, as well as Pampers. Put together successful launch campaign for 3in1 PODS in Germany. The campaign was so good, they reused it in the UK. Put together UX copy and ideation for launch of Pampers Rewards app in UK. Content Consultant @ Stom Solutions January 2012 - Ongoing Wrote content for various small companies. Wrote content for large multinationals such as Expedia. Put together content strategy for pair of gambling websites. Ongoing consultancy work, helping other companies improve their content production. Content Planning Content Coaching Creative Ideation My Work Below you can find links to some of my work Intellyo The Blog Noble.life Ariel Ariel UK Ariel 3in1 PODS