My Skills
I make content that influences people.
Content Writing
I help others make content that influences people.
Content Strategy
Hi, I'm Tom. I'm British, I have a wonderful Hungarian wife and two wonderful
bilingual children (well, one bilingual pre-schooler and one toddler, they speak
their own language).
Research
Digital Copywriting
And most relevantly for you, I write content that influences people.
Social Media
Tom Smith
Born April 1986, Isleworth, UK
email:-phone:
-
Twitter:
@BudaBrit
Medium:
@stom
I learnt my craft at university, studying creative writing and journalism. That
taught me about structure and robust research.
My first content writing job was through my own company. I wrote for a whole
heap of different small companies in the UK, US, Europe, Asia and Australia.
From decorative radiators to plus size lingerie. And that taught me about
tailoring your writing to your audience.
I wrote a lot for gambling firms, which taught me that you NEED to be on top of
the latest developments, or your writing will be worthless even before it's left
your fingertips.
Then I worked for Saatchi & Saatchi, writing content and copy for international
brands. Mainly Proctor & Gamble's fabric care range of brands. That taught me
the importance of word choice, especially considered word choice. And also
having a solid reason for every decision you make.
My Spare Time
And lastly, I worked for Intellyo, a small marketing startup. There, I learnt how to
put my strategies into real, tangible, understandable documentation. And how to
reach a larger audience.
My kids, Eszter and Lenny are my
life, and take up most of my spare
time.
And now it's time for you to take advantage of all that learning.
But these are some of the things I
love doing when I have the time:
Head of Copy @ Intellyo
October 2016 - November 2017
Hiking in the hills close to home
Cycling
Listening to music
Going to weddings (you've not lived
until you've been at a Transylvanian
wedding)
Reading Fantasy
Writing Fantasy
Rugby
Being an absolute bore about sport
(Jeez, I sound terribly boring when
put like this! I also love midnight
raves in the rolling steppes of
Kazakhstan. Or maybe not)
Responsible for the company's copywriting and content marketing.
Also in charge of running client magazines, editor for freelance copywriters,
responsible for creative direction, tone of voice and style.
Accomplishments:
Created a luxury lifestyle magazine that had belated success despite the client's
lack of direction and strategy.
Copywriter @ Saatchi & Saatchi
November 2014 - October 2016
Digital copywriter, I put together the web copy on the Ariel websites across the
globe. Most of the sites are still using my copy.
Also responsible for Tide, Daz and Ace, as well as Pampers.
Put together successful launch campaign for 3in1 PODS in Germany.
The campaign was so good, they reused it in the UK.
Put together UX copy and ideation for launch of Pampers Rewards app in UK.
Content Consultant @ Stom Solutions
January 2012 - Ongoing
Wrote content for various small companies.
Wrote content for large multinationals such as Expedia.
Put together content strategy for pair of gambling websites.
Ongoing consultancy work, helping other companies improve their content
production.
Content Planning
Content Coaching
Creative Ideation
My Work
Below you can find links to
some of my work
Intellyo
The Blog
Noble.life
Ariel
Ariel UK
Ariel 3in1 PODS
