Tom DiFrancesco

Tom Di Francesco Timmins, ON P4R 1N4-linkedin.com/in/tom-di-francesco Director of Sales and Marketing Achieve Organic Growth and Tactical Targets | Improve Revenue and Market Share Strategic, customer focused, entrepreneurial individual with construction equipment and modular building industry background. Accomplished leader and solid understanding with running all business aspects, including forecasting, budgeting, operations, and process management. Model practical approach, strategically building teams and cultivating strong business relationships. My usual style is friendly, coupled with a direct and open approach with people. Empower people to take calculated risks and develop skills and knowledge. Expertise in: Profit and Loss (P&L) | Health and Safety | Change Management | Training Programs Professional Experience ATCO STRUCTURES & LOGISTICS, Timmins, ON2012 – 2017 Regional Manager, Eastern Canada Supervised 18-member team with 200 – 300 accounts across 4 branches throughout Northern Ontario. Recruited employees, interviewed, and evaluated qualified applicants. Coached and motivated team members with advancement opportunities, continuing education, and improved team member recognition. Full responsibility for budgeting, forecasting, full P&L responsibility, and health and safety management. Initiated contact and completed a competitor acquisition, increasing revenue and earnings 100%, achieving virtually zero competition within region, reorganizing enterprise, and matching existing corporate model. Restructured Timmins branch one year after acquisition, aligning with other ATCO branches, greatly reducing fixed overhead costs, improving profitability and customer service, and clearly defined roles and expectations. Realized strategic Aboriginal plan value, creating win-win situation, valuing importance for strategic aboriginal alignment, and obtaining resource-based opportunities. Accomplished Regional expert Salesforce CRM status, personally developing training program for new sales users, detailing job functions, and reducing training periods 25%. TOROMONT INDUSTRIES-BATTLEFIELD EQUIPMENT, Timmins, ON2004 – 2012 Branch Manager2009 – 2012 Supervised 18-member team with 400 – 500 accounts across Timmins region. Recruited employees, interviewed, and evaluated qualified applicants. Coached and motivated team members. Oversaw budgets, forecasting, full P&L responsibility, and health and safety management. Grew revenue from $3.5M to $13M within 1 year, growing earnings exponentially, and achieving best store within Battlefield for 2011 earnings. Tom Di-Two TOROMONT INDUSTRIES-BATTLEFIELD EQUIPMENT (Continued) Developed strong relationships with employees, meeting new workload demands. Rolled out Toromont's new CRM system, to a team of 10 sales leaders in my region. This was accomplished through several training sessions, and one-on-one follow-up sessions, that resulted in information sharing between the Toromont Cat sales team and the Battlefield Equipment sales team. Initiated leasing system technology, gaining organizational improvements and implementing regionally. Took over Timmins branch, capturing Detour Gold opportunity. After the first year revenue increased from $3.5M to $13.5M, and earnings grew exponentially. Regional Manager, Northern Ontario2004 – 2008 Supervised 80-member team, 10 territory sales managers, and 2,000 – 2,500 accounts within 4 branches throughout Northern Ontario. Managed budgeting, forecasting, full P&L responsibility, and health and safety requirements. Developed brand new region for Battlefield Equipment, reaching $30M financial peak within short timeframe. Created region for Toromont, opening Sudbury store, greenfield start within Barrie, 2 acquisitions, 1 Timmins and 1 Sault Ste. Marie unit. Gained Acquisition experience, acquiring 2 competitor units. Followed corporate processes, policies, and procedures, satisfying reporting requirements. Established sales targets and motivated team members, achieving and exceeding goals. Managed capital requests, increasing fleet build-out. Education Master of Business Administration (MBA), Entrepreneurship, Australian Institute of Business, Adelaide, AU General Diploma in Management (GDM), Australian Institute of Business, Adelaide, AU Certificate in General Management (GCM), Australian Institute of Business, Adelaide, AU Certified General Accounting, Level 3, Certified General Accounting, Toronto, ON Professional Development Cat University Courses – Virtual-Toromont Industries, Toronto, ON Sales Coaching, Sales Funnel, Strategic Selling Conceptual Selling, Negotiation, Progressive Achievement Phase 1, 2, and 3, Leadership, Miller Heiman Group, Calgary, AB Community Involvement Board of Directors Member, Greater Sudbury Development Corporation, Sudbury, ON Board of Directors Secretary, The Rotary Club of Sudbury, Sudbury, ON Board of Directors Vice Chair, Kamiskotia Ski Hill, Timmins, ON