Toluwanimi Kunle-Ajagbe
DIGITAL MARKETING CONSULTANT
Nigeria
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PROFESSIONAL SUMMARY
Multifaceted Marketing Manager with 5+ years of experience who designed and
implemented numerous lucrative marketing campaigns in the past year; superb
communications skills and knowledge of marketing metrics enabling the
achievement of desired results.
WORK EXPERIENCE
AJG MARKETING AGENCY - Freelance Digital Marketing Consultant
MARCH 2022 - PRESENT
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Assisting companies in creating and implementing the best possible
strategies to reach their target audience.
Building and managing social media platforms for several businesses for
effective audience targeting.
Guiding and working with the marketing team to create compelling
content calendars for social media
AJG Photography - Chief Executive Officer (Self Employed)
NOVEMBER 2017 - PRESENT
● Discussing requirements with clients, performing research for each shoot,
using technical equipment, networking with other professionals, arranging
photo shoot backgrounds, processing images, and self-marketing.
Esca Menu, Dublin, Ireland - Digital Marketing Manager (Remote)
JULY 2021 - FEBRUARY 2022
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Wrote engaging email copy in marketing campaigns and programs &
developed email marketing campaign strategies to improve sales and
click-through rates.
Managed all social media channels and company interactions by
implementing content marketing strategies on the company platforms,
increasing engagements by over 1500% in a month.
Worked within budget parameters to develop and implement marketing
strategies by analyzing critical data and consumer demographics,
increasing revenue by 170%.
Developed B2B campaigns and specific marketing strategies and
identified appropriate marketing channels and target customers for these
campaigns.
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Tracked key metrics and developed spreadsheets and data models to
analyze data from previous and current marketing campaigns to improve
future results.
Homerunner Ng, Lagos, Nigeria- Digital Marketing Manager (Remote)
AUGUST 202O - JULY 2021
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Managed all social media activity across all existing social media
channels
Developed effective B2B and B2C marketing campaigns and followed up,
identifying leaks and appropriate fixes.
Wrote engaging email copy in Mailchimp used in email marketing
campaigns and programs and developed email marketing campaign
strategies to improve click-through rates and sales.
Grew user base organically with marketing activity by 400% within two
months.
Conducted research to analyze customers' behavior, preferences, and
purchasing habits.
Managed company interactions and implemented content marketing
strategies by creating content calendars for every social media platform.
Adeleke University, Osun, Nigeria- Data Analyst
AUGUST 2019 - JULY 2020
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Researched and resolved issues regarding the integrity of data flow into
databases.
Transformed project data requirements into project data models.
Pooled statistical data analysis, design, and information flow.
Built library of models and reusable knowledge-base assets to produce
consistent and streamlined business intelligence results.
Produced monthly reports using advanced Excel spreadsheet functions.
Created queries, ran reports, and performed analyses to track process
improvements.
Participated in requirements meetings and data mapping sessions to
understand business needs.
David Generation Club, Ibadan, Nigeria- Digital Marketer
JUNE 2015 - MAY 2016
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Managed all social media platforms
Coordinated all marketing activities of the club
Coordinated all B2C content marketing strategy development
TOLUAJG - Content Writer
APRIL 2015 - DECEMBER 2019.
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Wrote clear, concise, and engaging copy for different social media
channels on Twitter, Facebook, Instagram and LinkedIn
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Ensured that brand voice remained unique and constant all through
different marketing platforms
Proofread copy written by colleagues to correct spelling, punctuation and
grammar with the help of Grammarly and other editing software.
Utilised exceptional writing, editing and proofreading skills to produce
engaging and error-free content.
EDUCATION
University of Ibadan, Ibadan, Nigeria - BSc. Human Nutrition and
Dietetics
FEBRUARY 2015 - NOVEMBER 2019
AWARDS
Certificate of Achievement in The Fundamentals of Digital Marketing (2022)
Online Course - Google Digital Workshop
International English Language Testing System (2020)
MOD IELTS
HOBBIES & INTERESTS
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Writing
Photography
Content creation
