Tolani Fasakin
Virtual Assistant | Lead Generation & Email Marketing Specialist
Lagos, Nigeria |-| LinkedIn
Profile Summary
Proactive Virtual Assistant with 4+ years of experience in market research, communications, and user
behavior analysis. Skilled in generating qualified leads, managing CRM tools, and executing email
marketing campaigns that drive engagement and conversions. Known for excellent organizational skills,
persuasive communication, and a deep understanding of B2B customer journeys across digital and
tech-driven industries.
Core Skills
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Lead Generation: Prospect research, LinkedIn outreach, lead qualification, CRM updates
Email Marketing: Campaign creation, automation workflows, A/B testing, Mailchimp, ConvertKit
CRM Management: HubSpot, Zoho CRM, Airtable, Notion
Admin Support: Inbox & calendar management, data entry, client follow-ups
Research & Reporting: Competitor analysis, audience profiling, market trends, report writing
Tools: Google Workspace, Excel, Trello, Canva, Figma, Typeform, Zoom
Professional Experience
Communications & Marketing Research Group Ltd — Marketing Support & Lead Research
Senior Research Analyst & VA Support | Remote/Lagos
Dec 2022 – Present
● Researched and built prospect lists for B2B product launches in telecom, agritech, and retail
sectors.
● Created customer personas that informed email segmentation and boosted campaign CTRs by
22%.
● Maintained CRM pipelines and scheduled outreach campaigns to reduce follow-up time by 35%.
● Provided admin and reporting support, ensuring prompt communication with over 50 client
leads.
Open Squares Africa — Marketing Consultant (Email Outreach & Research)
Oct 2020 – Jul 2021
● Built lead databases and performed outreach to VC firms and startup founders, securing warm
leads.
● Used Mailchimp to design email sequences that converted 18% of recipients into active
responders.
● Conducted competitor analysis to identify white space opportunities for lead engagement.
Notable Achievements
● Grew email subscriber list by 40% through targeted lead generation and opt-in form optimization
● Reduced cold email bounce rate from 15% to 3% by cleaning lists and testing email formats
● Delivered admin and lead management support that helped close deals worth over $500K in
value.
Education
B.A. Media and Communications
University of Leicester, England
Certifications
● Virtual Assistant Certificate — ALX Africa
● Email Marketing Basics — Coursera
● Introduction to CRM with HubSpot — HubSpot Academy
