Todd Gordon

Todd Gordon Summary Results-driven full-stack marketing executive with over 20 years of leadership experience spanning digital marketing, traditional media, web operations, demand generation, and brand strategy. Adept at leveraging data analytics, SEO, PPC, and marketing automation to optimize performance and maximize ROI. A visionary leader with an entrepreneurial mindset, known for building high-performing teams, developing innovative brand strategies, and executing customer-centric marketing campaigns that drive business growth. Skills Digital Marketing, Traditional Media, Web Operations, Digital Strategy, Demand Generation, Lead Generation, SEO/PPC Strategies, Landing Page Optimization, Conversion Optimization, A/B Testing, Keyword & Organic Search Optimization, Google Ads (Display & Analytics Certified), Meta Ads, TikTok Ads, Reddit Ads, Vibe Ads (Broadcast), Customer Acquisition (Digital & Traditional), Brand Management, Sales Program Creation, Affiliate Program & Management, Revenue Growth Strategies, Marketing Innovation, Agency Relationship Management, SEO, Google Suite, Business Strategy for Startups, Cross-Functional Team Collaboration, Brand Positioning, Sales Conversions Optimization, Public Relations, Attraction Marketing Experience, Creative Ad Production, Destination Marketing Expertise, Leadership, Management & Team Leadership, Adaptability, Strategic Thinking, Empathy, Resilience, Television Production, Broadcast/Cable Production & Operations, Video Production, Streaming Media, Live Streaming, Producing & Directing Video Professional Experience Fractional CMO | Marketing Consultant | Demand Generation Sept. 2024 – With over 20 years of experience across advertising, brand marketing, digital strategy, and broadcast production, I bring a results-driven, multi-disciplinary approach to help businesses achieve transformational growth. As a Fractional CMO and Marketing Consultant, I specialize in providing strategic leadership, actionable insights, and hands-on expertise tailored to your company’s unique needs. National Van Lines VP of Marketing | May 2019 – Sept. 2024 As Vice President of Marketing at National Van Lines, I led high-impact marketing initiatives that drove substantial business growth, enhanced brand visibility, and generated qualified leads. I was responsible for developing and executing integrated strategies across digital and traditional channels, ensuring alignment with the company’s broader business objectives. My role involved close collaboration with cross-functional teams and the management of agency partnerships to achieve seamless execution and measurable results. Core Responsibilities: • Lead Generation & Revenue Growth: Developed data-driven campaigns to optimize customer acquisition and drive sales performance. • Digital Marketing & Web Strategy: Oversaw digital channels and web strategies to maximize online presence and engagement. • Team Leadership & Agency Partnerships: Cultivated a high-performing marketing team and managed key agency relationships to ensure effective collaboration. • Affiliate & Partnership Development: Expanded brand reach through strategic affiliate and partnership programs. • Sales Enablement & Innovation: Championed innovative marketing solutions that empowered sales teams and supported sustained growth. Key Accomplishments: • Established the Agents 'Agency' providing digital marketing services for NVL agents. • Directed all lead generation (B2B/C) - Over 35,000 leads per year. • Set direction for all web projects. • Innovated company/industry-changing products. • Established strategy for SEO/PPC & traditional advertising. • Oversaw staff and agency relationships. • Created and activated new sales programs. • Stewardship and management of 90+ year old brand. • Created and managed Marketing Automation user journeys. • Created local moving brand (Mighty Moving) and lead gen strategies. Key Outcomes: • Provided marketing services to over 30 agents contributing to $30M per year in services and agent sales. In addition to 9M inside sales. • Led effort to create an affiliate program generating $1.8M this year. • Increased organic leads in the last 4 years by over 600%. • Marketing automation resulting in over $2.8M annually. • Created programs enabling individual sales reps to exceed $1M in consumer sales for the first time in company history. • Increased consumer sales conversions by 125%. • Achieved top keyword rankings in search engines. • Mighty Moving generated $2M annual revenue in 2 years. TimeZoneOne VP Digital Marketing & Media | Oct 2014 – May 2019 In my role, I ensured the agency was a thought leader in digital marketing and video production. My team and I provided clients with digital marketing strategies and tactics to help them reach their goals, keeping a close eye on ROI. I managed an incredible staff of who could move digital (and some traditional) mountains for our clients. Client focus – General B2C & B2B, Tourism & Destination, Higher Education Core Responsibilities: • Web Development • Digital Strategy • Social Media • Pay-Per-Click (PPC) Advertising for agency clients • Social Advertising (Meta, LinkedIn) • Hosting Operations • Media Planning and Buying (Digital) Nology Interactive CEO / VP Digital Strategy & Web Operations | Jan 2006 - Oct 2014 Founded Nology Interactive by transforming the marketing division within TeamWorks Media into a digital agency with select traditional marketing support. As Founder and President, led business growth, developed new service offerings, and managed a talented team, achieving rapid revenue expansion and a successful merger. Client focus – General B2C & B2B, Higher Education, Startups, Healthcare Associations, eCommerce Core Responsibilities: • Delivered expert SEO/SEM strategies to enhance client visibility. • Managed AdWords campaigns and digital advertising for optimized client ROI. • Oversaw mobile development, web design, and live video production to meet evolving digital needs. TeamWorks Media VP Digital Operations (Partner) | Aug 2000 – 2010 Managed budgets and reported directly to the Board of Advisors. Directed the company's digital marketing efforts, operational budgets, and video production facilities. Played a critical role in digital strategy development and execution. Client focus – General B2C & B2B, Sports, eCommerce, Municipal Core Responsibilities: • Set and executed operational budgets for the company. • Managed digital marketing teams and output. • Supervised video production facilities, including live studio and edit suites. • Led digital strategy and ideation. FOX SportsNet Chicago Operations Manager | Nov 1990 – July 2000 Oversaw a 25-person full-time technical crew responsible for live, taped, and field productions. Managed studio sales for production facilities, recruited and hired staff, and maintained an overall staff of 40 employees. Core Responsibilities: • Managed production crews for live, taped, and field operations. • Recruited, hired, and supervised staff to maintain operational efficiency. • Oversaw studio sales for production facilities. Education Iowa State University - BA in Telecommunicative Arts (Radio Television & Film) Certifications FAA Licensed Drone Pilot Google Ads Display & Analytics Transformative Leadership in Disruptive Times (2021), George Washington University Customer Experience (2022), George Washington University Interests 4H Volunteer: Teaching beekeeping to kids (ages 8+), inducted into the 4-H Hall of Fame (2017). Producer/Director of the Big Buck Hunter World Championships (eSports) Broadcast and Stream (11 years).