Tobechukwu Onyekwere

TOBECHUKWU ONYEKWERE Performance & Growth Marketing Specialist PROFESSIONAL SUMMARY Performance marketing specialist with proven expertise driving customer acquisition and revenue growth for B2B SaaS, e-commerce, and technology companies. Managed $100K+ in paid media budgets across Google Ads, Meta, LinkedIn, and TikTok with consistent 4-6x ROAS. Skilled in full-funnel marketing strategy, lead generation, marketing automation, and data-driven campaign optimization. Experience working with international clients across EMEA and North America, delivering measurable results through strategic testing and continuous optimization. IMPACT SNAPSHOT • $70K+ paid media budgets managed with 5x ROAS • 40% CAC reduction while scaling lead volume by 50% • 450+ qualified B2B contacts generated in 60 days • 35% improvement in conversion rates through systematic testing • 30%+ organic traffic growth through SEO-focused content strategy PROFESSIONAL EXPERIENCE Digital Marketing Specialist Dox Reliability Konsult | Remote, Nigeria | Sep 2025 – Present (2 months) Lead digital marketing and demand generation for a B2B reliability consulting firm serving industrial clients across EMEA markets. • Collaborate with CEO to develop thought leadership content on CMMS integration, predictive maintenance, and asset reliability, publishing 8 pieces within first 30 days • Execute targeted cold outreach campaigns to industrial decision-makers, achieving 28% open rates and 8% response rates across 300+ prospects • Built and manage prospect database of 450+ qualified contacts using Apollo and LinkedIn Sales Navigator, generating 24 discovery calls and 12 active opportunities • Increased LinkedIn engagement by 45% through strategic content planning, resulting in 15+ inbound inquiries in first month • Support full-funnel strategy from awareness through pipeline generation for oil and gas, mining, manufacturing, and power generation sectors Marketing & Campaign Strategist ClickWave | Remote, USA | Freelance | Jul 2025 – Present Manage performance marketing campaigns and conversion optimization for multiple US-based clients. • Manage monthly ad budgets of $10K+ across Google Ads, Meta Ads, and LinkedIn Ads, achieving 4–6x ROAS • Build and optimize email automation workflows using Klaviyo, ActiveCampaign, and Brevo, improving engagement rates by 50% • Drive 30%+ growth in organic traffic through SEO content strategy and on-page optimization • Improve landing page conversion rates by 20% through A/B testing, UX enhancements, and copy optimization • Develop performance dashboards using GA4, Google Tag Manager, and Looker Studio for campaign tracking and attribution Performance & Brand Marketing Specialist Dayari NG | Remote, Nigeria | Contract | Aug 2025 – Oct 2025 (3 months) Managed digital acquisition and brand marketing for a personalized gift e-commerce brand. • Executed Meta advertising campaigns managing ₦130K+ monthly budget that increased qualified website and Instagram shop traffic, improving CTR by 25% through creative testing and audience refinement • Achieved ₦28-44 cost per click through strategic audience targeting and ad optimization, delivering 3-5x ROAS on conversion campaigns • Developed content strategy across Instagram, LinkedIn, and Twitter to showcase product quality and customer testimonials • Created seasonal campaigns and storytelling content that drove 40% increase in engagement and improved conversion rates • Tracked campaign performance and user behavior to refine targeting, creative, and messaging for improved ROAS • Established brand positioning as trusted destination for personalized gifts through consistent brand storytelling Marketing Consultant Dellioo Inc. | Remote, EMEA | 2025 Provided B2B SaaS marketing strategy and lead generation consulting for a logistics software company. • Designed lead generation funnels that improved MQL to SQL conversion rates by 30% • Created LinkedIn prospecting workflows and automated email sequences for outbound campaigns • Developed competitive positioning strategy to differentiate product in crowded logistics SaaS market • Launched conversion-focused landing pages aligned with logistics buyer pain points and decision journey Marketing Manager Nova Core Software Solutions | Remote, UK |- Led demand generation and sales enablement for a B2B software company. • Generated qualified leads through multi-channel outreach, including email, LinkedIn outreach, and outbound calls • Improved deal close rates by 25% through buyer persona research and targeted messaging strategies • Maintained CRM data integrity in Salesforce and supported sales-marketing alignment initiatives • Collaborated with sales team on lead qualification criteria and handoff processes Performance Marketing Specialist RoarEye Nigeria | Remote, EMEA |- Managed performance marketing campaigns and growth initiatives across paid and organic channels. • Managed $70K+ paid media budget across Google Ads and Meta Ads, achieving 5x ROAS • Increased email open rates from 15% to 22.5% through segmentation, automation, and A/B testing • Drove 25% increase in organic traffic through SEO content strategy and technical optimization • Improved click-through rates and conversions by 35% via optimized ad creative, landing page testing, and audience targeting Digital Marketing Specialist Store Harmony Software Solution | Hybrid, Nigeria | Freelance |- Provided digital marketing and CRM management for a retail software company. • Grew LinkedIn and Twitter engagement by 30% through thought leadership content and community engagement • Managed HubSpot CRM automation for customer onboarding, retention, and lifecycle marketing campaigns • Increased organic visibility by 25% through on-page SEO, keyword research, and content optimization CORE COMPETENCIES Paid Media & Campaign Management: Google Ads (Search, Display, Shopping), Meta Ads Manager (Facebook, Instagram), LinkedIn Campaign Manager, TikTok Ads, Twitter Ads, campaign optimization, budget management, ROAS optimization Marketing Automation & CRM: Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo, Salesforce, Pipedrive, email workflows, lead nurturing, segmentation Analytics & Performance Tracking: Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, Looker Studio, conversion tracking, attribution modeling, performance reporting SEO & Content Marketing: SEMrush, Ahrefs, SurferSEO, Google Search Console, WordPress, keyword research, on-page optimization, content strategy Conversion Optimization: A/B testing, landing page optimization, funnel analysis, copywriting, conversion rate optimization (CRO) Growth Marketing: Lead generation, demand generation, customer acquisition, funnel optimization, multi-channel strategy, performance analysis KEY ACHIEVEMENTS • Achieved 5x return on ad spend managing $70K+ in paid media across Google Ads and Meta Ads campaigns • Reduced customer acquisition cost (CAC) by 40% while increasing lead volume by 50% through funnel optimization• Improved lead conversion rates by 35% through systematic testing and conversion rate optimization strategies • Increased email engagement by 50% through automation, segmentation, and strategic A/B testing • Drove 30%+ organic traffic growth through SEO-focused content strategy and technical optimization • Generated 24 discovery calls and 12 active opportunities from targeted B2B outreach in first 60 days at Dox Reliability EDUCATION Higher National Diploma (HND) in Hospitality Management Auchi Polytechnic, Nigeria National Diploma (ND) in Hospitality Management Federal Polytechnic Nekede, Nigeria PROFESSIONAL CERTIFICATIONS • HubSpot Inbound Marketing Certification—HubSpot Academy • Marketing Strategy & Advertising—MTF Institute • Product Marketing—Udemy TOOLS & PLATFORMS Advertising: Google Ads, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Twitter Ads Analytics: Google Analytics 4, Google Tag Manager, Meta Pixel, Looker Studio Email & Automation: Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo CRM: Salesforce, HubSpot CRM, Pipedrive SEO & Research: SEMrush, Ahrefs, SurferSEO, Google Search Console, Apollo, LinkedIn Sales Navigator Productivity: Notion, Slack, Trello, Asana, Canva, WordPress ​