Tjut Aliffah Keumala

Tjut Aliffah Keumala (Iffa) Bekasi, Indonesia |-| - | https://www.linkedin.com/in/tjut-aliffah-keumala-ba85b393/ Corporate Communications and PR professional with 10 years of expertise in managing press releases, corporate events, CSR initiatives, and stakeholder engagement across leading financial and automotive companies. Proven ability to develop and deliver high-impact communication strategies, annual and sustainability reports, and internal campaigns that drive visibility and engagement. Skilled in media monitoring, compliance reporting, and cross-departmental collaboration to align communication efforts with organizational goals. Adept at utilizing strategic communication tools and data analysis to measure PR value and enhance corporate reputation. EDUCATION Universitas Indonesia | Bachelor of Social Science | GPA: 3.45/4.00 University of Queensland | Bachelor of Communications - Double Degree Program 2011 - - 2014 EXPERIENCE Public Relations Freelancer at KIT Global Jun 2025 - Present Corporate Secretary and Communications | PT Mandiri Sekuritas | Jakarta, Indonesia Jan 2019 - Nov 2024 ● Developed and executed over 30 press releases and managed 5–6 press conferences annually, utilizing targeted communication strategies and media outreach to enhance corporate visibility and align with key messaging goals. ● Created and published 4 quarterly internal e-magazines, managing content development, design coordination, and approvals from leadership, resulting in improved internal communication and employee engagement. ● Led the planning, execution, and evaluation of 5–6 Corporate Social Responsibility (CSR) events annually, focusing on financial literacy, community development, and environmental sustainability, achieving measurable social impact. ● Managed the end-to-end production of a 500-page Annual Report and a 200-page Sustainability Report within a 3-month timeline, collaborating with vendors and internal stakeholders to ensure compliance and timely delivery. ● Facilitated communication and collaboration with government regulators and Self-Regulatory Organizations (SROs) through consistent reporting, maintaining compliance with financial and operational regulations. ● Executed internal campaigns on topics such as go-green initiatives, mental health awareness, and corporate culture via social media and email blasts, resulting in increased employee participation and awareness. ● Coordinated cross-departmental collaborations for high-profile events, including Town Hall Meetings, Mandiri Investment Forum, and corporate anniversaries, ensuring seamless execution and alignment with strategic objectives. ● Oversaw media monitoring using third-party vendor platforms, generating quarterly analysis reports to measure PR value and corporate reputation across digital and print media. Corporate Communications | PT Astra Mitra Ventura | Jakarta, Indonesia Jul 2018 - Jan 2019 ● Coordinated corporate events with clients, including financial and management education sessions for debtors and prospective clients, ensuring smooth execution through direct communication via email, WhatsApp, and in-person meetings. ● Drafted and distributed 3–4 press releases annually using strategic communication methods such as inverted pyramid writing style, SEO optimization, and targeted messaging to enhance external visibility and brand positioning. ● Developed 2–3 internal articles and 5–6 employee information updates annually, covering corporate milestones, internal campaigns, and group-wide announcements, ensuring clear and engaging communication tailored to company culture. ● Organized CSR tree-planting initiatives in collaboration with Astra Group Financial Division, managing logistics, coordinating cross-company communication, and handling press release distribution to ensure event success and positive media coverage. Public Relations | PT Krama Yudha Tiga Berlian Motors | Jakarta, Indonesia Jul 2015 - Oct 2017 ● Coordinated the company’s anniversary by managing vendor selection, developing concepts, budgeting, and ensuring execution from planning to post-event evaluation, resulting in increased employee engagement and positive feedback from management. ● Organized CSR activities such as the 'We Care, We Share' education and environmental initiatives, coordinating with schools, local authorities, and vendors, successfully established a sustainable green space near the company’s headquarters. ● Drafted and distributed 7–8 press releases annually, employing effective communication strategies like the inverted pyramid method, SEO optimization, and engaging headlines to enhance the company’s visibility in media outlets. ● Produced 20–24 internal articles per year on themes including employee health, IT updates, compliance, and HR announcements, ensuring clear messaging tailored to employee needs and fostering transparent internal communication. CERTIFICATION ● Virtual Assistant | SGBVA ● Business Writing for Professionals | Foster & Bridge Group Sept 2024 Dec 2022 SKILL Press Release Writing & SEO Optimization | Event Planning & Coordination | Content Development & Publishing | Media Relations & Monitoring | Corporate Reporting & Compliance | Internal Communication Strategy | Stakeholder Engagement & Collaboration | CSR Program Management | Content Writing & Editing | Data Analysis & Reporting | Virtual Assistant | Social Media Management