I am a marketing and growth-focused professional with over four years of experience supporting U.S.-based and South African organizations across digital marketing, email marketing, CRM, and sales operations. My work sits at the intersection of strategy and execution—I enjoy turning ideas into structured, results-driven campaigns while keeping day-to-day operations running smoothly.
My background spans social media management, email campaign execution, audience engagement, and lead management, with a strong emphasis on performance and brand alignment. I’ve worked remotely across multiple time zones, collaborating closely with founders, executives, and cross-functional teams to support revenue goals and long-term growth. I’m highly organized, detail-oriented, and comfortable managing multiple priorities without losing sight of the bigger picture.
In my role as Marketing & Social Media Coordinator for Savvy Collector, I helped build the brand’s Instagram presence from launch to over 2,000 engaged followers through consistent posting, thoughtful captions, and clear visual identity. I planned and scheduled weekly content calendars, maintained strong engagement rates, managed community interactions, and supported paid campaigns across Meta and Pinterest. I also worked directly with collectors and customers, ensuring professional, timely communication and a positive brand experience.
Alongside this, my work with Amina’s Gift Inc. allowed me to deepen my experience in email marketing, CRM management, and digital operations. I supported the creation and scheduling of email campaigns using tools like Mailchimp and Klaviyo, managed contact segmentation and lead data, monitored performance metrics, and provided insights to guide optimization. I also handled executive administrative support, including inbox and calendar management, ensuring efficiency at the leadership level.
Earlier in my career, I developed a strong foundation in sales operations and team leadership, managing CRM pipelines, nurturing leads, training new sales agents, and supporting conversion-focused initiatives. These roles sharpened my communication skills, discipline, and ability to work in fast-paced, target-driven environments.
Overall, I bring a balanced mix of marketing execution, operational support, and strategic thinking. I’m reliable, adaptable, and data-aware, with a genuine interest in building systems that help brands grow sustainably while maintaining clarity, consistency, and professionalism in everything I do.