TINASHE ZVAKASIKWA-| -
LinkedIn: linkedin.com/in/tinashezvakasikwa/
Portfolio: clearvoice.com/cv/TinasheZvakasikwa
As a Digital Marketing Manager, I create engaging social media content to captivate audiences and foster
community engagement. I manage content scheduling and posting, leveraging social media tools such as
Hootsuite, Agora Pulse, Zoho Marketing and Buffer to streamline the process. I also contribute to the
strategic direction and execution of multimedia campaigns, enhancing brand loyalty and client recognition.
I have a strong SEO and content creation background, with over 8 years of experience in various industries. I
have a BA (Dual) Honors Degree in English and Media Studies from Great Zimbabwe University, and
multiple certifications from Google and Reuters in digital marketing and journalism. I have driven
remarkable results for international clients, doubling their website traffic, increasing their conversion rates
by 80%, and utilizing advanced SEO techniques and data-driven strategies. I am proficient in SEO tools and
analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Majestic, AI Tools). I am
passionate about delivering outstanding results and enhancing online presence, and I am always eager to
learn new skills and tools to optimize my performance.
EDUCATION:
BA (DUAL) HONORS DEGREE IN ENGLISH AND MEDIA STUDIES
Great Zimbabwe University, Zimbabwe | Feb 2012 - Dec 2014
LICENSES AND CERTIFICATIONS:
Google Ads Search Certification (2023)
Google Analytics Certification (2023)
HubSpot Academy SEO Certification (2023)
Reuters Journalism Certificate (2021)
LinkedIn Learning: SEO for Website (2020)
LinkedIn Learning: SEO for Social Media (2020)
Google Digital Marketing Certificate (2019)
Google Advanced Google Analytics (2019)
Accenture Digital Skills in Digital Marketing (2017)
PROFESSIONAL EXPERIENCE:
DIGITAL MARKETING MANAGER + SEO SPECIALIST
Outsourcery, Remote, UK | 04/2021 - Present
Managed and grew social media presence for UK business accounts across various industries
including Legal, HR, and Travel, leading to significant engagement and brand awareness.
Spearheaded multi-national client campaigns, achieving a 120% increase in website traffic
and an 80% boost in conversion rates across the UK, USA, Australia, and Egypt markets.
Led the design and execution of data-driven campaigns, directly resulting in a twofold
increase in clients' website traffic and an 80% uplift in conversion rates.
Collaboratively orchestrated multimedia campaigns with creative teams, significantly
enhancing brand recognition and customer engagement metrics.
Applied advanced SEO techniques, including keyword optimization and backlink strategies,
leading to a 60% improvement in organic search traffic and top-ranking keyword positions.
Increased website visibility by implementing targeted SEO strategies, resulting in an 80-90%
surge in organic traffic and an 85% increase in lead generation.
Employed data analytics to strategically refine campaign approaches, leading to a notable
enhancement in marketing effectiveness.
Devised and executed comprehensive communication strategies, which escalated media
exposure and brand familiarity by 70%.
Directed successful product launches, contributing to a 30% growth in sales within the first
quarter.
Tinashe Zvakasikwa |-| -
DIGITAL MARKETING MANAGER + CONTENT
Jetweb Pvt Ltd | 02/2016 - 03/2021
Functioned as a Social Media Copywriter for all agency clients in South Africa and the USA,
enhancing client engagement and brand messaging.
Pioneered innovative social media strategies, resulting in an 85% increase in audience
engagement and a 100% growth in follower count.
Established a robust SEO content creation system, focusing on effective meta descriptions,
image alt texts, and onsite technical SEO, substantially improving content ranking.
Expertly managed content across WordPress and Contentful, enhancing content delivery
and audience engagement.
Positioned the company as a market thought leader through strategic content planning and
execution.
Conducted comprehensive SEO content audits and communication evaluations, leading to
significant improvements in content effectiveness.
Supervised cross-platform marketing and communication content, effectively elevating
brand awareness in targeted markets.
CONFERENCE CONTENT PRODUCER
ASM Communications | 01/2015 - 02/2016
Orchestrated the complete lifecycle of conference production, surpassing attendance goals
and achieving high satisfaction ratings.
Innovatively crafted engaging content to attract potential attendees, focusing on trending
topics and market-specific interests.
Conducted extensive research on industry trends and hot topics to develop highly relevant
and appealing conference themes and content.
Collaboratively worked with marketing teams to develop targeted promotional materials,
resulting in higher event visibility and increased registrations.
Engaged with industry experts and thought leaders to curate content that resonated with
the target audience, driving significant interest and attendance.
Leveraged digital marketing channels to disseminate persuasive and compelling content,
substantially increasing online engagement and interest in upcoming events.
TECHNICAL SOFTWARE:
Google Analytics, Google Ads, HubSpot, Mailchimp, SEMrush, Hootsuite, Buffer, Ahrefs, Moz,
Canva, Adobe Creative Cloud, WordPress, AI tools, Trello, Sprout Social, Salesforce, Google Data
Studio, Hotjar, Facebook Ads Manager.
SKILLS:
Keyword research, content optimisation, technical SEO, backlink analysis, Google Analytics, SERP
analysis, on-page SEO strategies, off-page SEO techniques, understanding of HTML/CSS, user
experience optimisation, mobile SEO, local SEO strategies, competitor analysis, SEO auditing,
content marketing strategies, Google Search Console proficiency, conversion rate optimisation,
voice search optimisation, understanding of search engine algorithms, social media integration for
SEO, accessibility compliance, video SEO, strategic planning and forecasting, data analysis and
reporting, crisis management for SEO penalties, social media platform expertise, audience analysis,
brand voice consistency, social media analytics, content scheduling and planning, engagement
strategies, influencer collaboration, social media ad management, crisis communication on social
media, multimedia content creation, storytelling techniques, editorial calendar management, SEO
writing, creative writing, research and fact-checking, adaptability to different content platforms,
headline crafting, proofreading and editing, visual content coordination, call-to-action strategies,
content repurposing, email marketing content creation, blog post writing, whitepaper and e-book
creation, press release writing, webinar and video scriptwriting.
Tinashe Zvakasikwa |-| -
