Tina

Tina Lynn O’Connell -|- Senior Salesforce Solution Architect | Full Stack Developer | Simulation Engineer Active Secret Clearance/CAC/NIPR | Public Trust/PIV Professional Summary Proven Salesforce Solution Architect and Senior Full Stack Developer with 25+ years of enterprise experience across federal, defense, and commercial sectors. Expert in Salesforce architecture (Apex, LWC, Flows, OmniStudio), complex API-first integrations, and scalable cloud solutions using tools like MuleSoft, Boomi, Snowflake, Kafka, and ADO pipelines. Built and led large teams in full lifecycle systems across Salesforce, Microsoft, Oracle, and custom platforms—delivering secure, user-focused applications, CI/CD pipelines, reporting infrastructures, and UX-optimized solutions. Extensive hands-on experience with middleware, Viewpoint Vista, e-commerce, simulation engineering, and leading multi-disciplinary teams through agile DevOps delivery cycles. Holds multiple certifications including Salesforce PDII, AI/LLM Development, and Six Sigma Black Belt. Technical Expertise • Salesforce Ecosystems: Apex, LWC, Aura, Visualforce, MuleSoft, Flows, Actions, OmniStudio, FlexCards, Process Builder, SiteTracker, Pardot, DataRaptors, DataLoader, Service Now, Snowflake, CRM Analytic, CPQ, SiteTracker, Experience Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Government Cloud, Sales Cloud, Manufacturing Cloud, Education Cloud, Nonprofit Cloud, and Health Cloud • Integration & Middleware: SF DataLoader, DataRaptors, Snowflake, REST-SOAP APIs, MuleSoft, Boomi, Kafka (Confluent), Platform Events, CDC, Jira, Pub/Sub • DevOps: Jenkins, GitHub, Copado, Microsoft Azure DevSecOps ADO, AWS Pipelines, CLI, CI/CD Strategy and Implementations, AWS/ADO Pipelines, API’s and Integrations • Tools: ApexDoc, MS Visio, Elements.cloud, Lucidchart, Draw.io, Figma, VS Code, SF CLI, SmartSheet, Miro, Slack, DevOps, Copado, Blue Canvas, OrgFlow, Salto, Salsify • Languages & Frameworks: Apex, JavaScript, Python, PHP, SQL, SOQL, T-SQL, SQL, MySQL, C++, Node.js, React, Angular, Redux, HTML, CSS, .NET, XML, JSON, and Java, Salesforce • Databases & DB Tools: AWS, Azure, Oracle, SAP, MySQL, SQL Server, MongoDB, Viewpoint Vista, NetSuite, Microsoft General Dynamics GP, AX and 365, SF DataLoader, DataRaptors • Analytics: Power BI, Tableau, CRM Analytics, SSRS, SSIS, Salesforce Reports, Crystal Reports, Power BI • CMS & UI: NetSuite, Oracle, MS General Dynamics, Salesforce, ViewPoint, DotNetNuke (DNN), Drupal, WordPress, InVision, Zeplin, Figma, Adobe Creative Cloud Pro, Multi AI’s Page 1 of 8 Professional Experience Lead Solution Architect – U.S. Army AIE Screening System (Contract) Insight Global (Contract Sub to Deloitte) | U.S. Army | Washington, DC | May 2025 – Jul 2025 • • • • • Supported Army AIE modernization effort under Salesforce subcontract through Deloitte and Insight Global. Built and designed solutions for FlexCards, OmniScripts, DataRaptors, Flows and custom Action Flows and Buttons, Navigation and Object/Field structure for recruit screening automation. Did all peer code reviews, pull request reviews and approvals, backlog resolution for pipeline items, coach and mentored developers Defined architecture and refined technical requirements; collaborated with Army stakeholders. Used Salesforce GovCloud, Azure DevSecOps (ADO), Lucid Chart, and VS -CLI tools for builds, documentation, and pipelines. Solutions Architect – HUD Grant Reporting System (S3R Project) Phoenix Outcomes Inc. (Contract) | Washington, DC | Mar 2025 – May 2025 • • • • • • Architected HUD’s S3R Salesforce system for Section 3 labor and compliance reporting. Built AWS-data ingest CI/CD pipelines using CLI and Visual Studio for cross-agency data. Developed secure Experience Cloud with reporting forms, LWCs, Flows, and Apex Classes/Test Classes and Apex automation. Created solutions, structure, diagrams, integration specs, security and user profiles for access modeling, and Partdot email automation, A/B testing. Supported DevOps with VS CLI, GitHub, Jira, and cross-sandbox environment control. Solved permissions issues and platform conflicts with multi-role Apex logic. Solutions Architect & Lead Cloud Software Engineer – HUD Grant Application Ivaal Solutions Inc. (Contract) | Reston, VA | Sep 2024 – Feb 2025 • • • Led architecture and development of a new ICDBG grant application for HUD using Apex, Flows, Validations, LWCs, Pardot/Email automation and Object/Field design. Designed solution structure, system strategy, roadmap, and object schema for full application lifecycle. Directed team task execution, reviewed code, and defined development standards. Page 2 of 8 • • Managed metadata and CI/CD deployments with GitHub and custom pipelines. Developed flow, email automations, multiple API Integrations, Apex automation, Security and Permissions elements for internal HUD workflows and grant visibility. Created technical documentation, requirements, refinement, configuration specs, approval paths, and user role logic. Solutions Architect & Lead Cloud Software Engineer – Owner Oconnell Enterprises Inc. | Fort Pierce, Florida | Feb 2024 - PRESENT • • • • • Developed Websites, Custom coded features and applications, integrations, data cleans, e-commerce stores and other programming duties for private clients like Tupperware U.S. Brands, BandiFlorida, St. Matthew’s University and others. Developed secure, responsive, web-based applications managing over two-thousand employees and full business operations. Built full-stack systems for work orders, invoices, reporting, approvals, and role-based access control, data integrations, imports, technical solutions and model engineering. Used JavaScript, PHP, Apex, React/Redux, Angular, Node.js, AJAX, Bootstrap, SQL, SOQL, T-SQL, Python, C++, .Net, Jira, GitHub, AWS, Hosting Platforms, Domain platforms, Docker/Kubernetes. Created multiple client systems in Salesforce, WordPress, Salesforce, DNN, and Oracle. Defense Modeling & Simulation Software Engineer – CEMA Fires OaSys Incorporated (Contract) | Ft. Sill Army Base, OK | Feb 2023 – Aug 2023 • • • Developed Army TRADOC simulation for missile control and CEMA Fires using React, NodeJS, C++, and Python. Created onboarding protocols and trained new staff on simulator environments. Performed interface development using Jira and Figma for design review and workflow. Sr. Web Developer / Programmer Samba Scientific (Contract) | Denver, CO (Remote) | Jul 2022 – Oct 2022 • • • • Developed 19 custom ecommerce sites with WordPress, Elementor, PHP, HTML5, CSS3, and JavaScript. Integrated GA4 on 89+ websites and optimized SEO with embedded analytics. Migrated legacy websites from DotNetNuke (DNN), Joomla, and Drupal. Provided JavaScript mentorship to internal developers. Information Systems Developer and Salesforce Commerce Cloud Designer/Administrator Mitchell Gold + Bob Williams (Contract) | Taylorsville, North Carolina | Dec 2021 – Jul 2022 • Revised the entire MGBWhome.com website from home page to check out to increase sales and conversion, have better UX/UI and brought company increased ecommerce revenue of 13 million in only 8 months of site renovations. Built 22+ custom Salesforce Commerce Cloud Page Designer components. Page 3 of 8 • • • • Integrated Cylindo 3D modeling, Image overlays for fabric changes on 3D Models, social media, chat service response, and AI, and completed PLP, CLP, homepage, and checkout enhancements as well as Pardot Email plans, automation and A/B Testing. Created SSRS dashboards and Salesforce/AX BI reports. Migrated data from MS General Dynamics AX and 365 to Salesforce with APIs and conducted SEO/SEM analytics, A/B testing and site reviews and demos with stakeholders. Managed team of 28 offshore developers assisting in the project with triage, requirements, peer reviews, mentoring, code reviews and approvals and technical solutions. Information Systems Department Team Lead -Systems Analyst/Developer Fort Pierce Utilities Authority (FPUA) | Fort Pierce, FL | Jan 2018 – Dec 2021 • • • • • • Managed Salesforce platforms (Sales, Marketing, Commerce, Finance Cloud, Utilities Integration Cloud, and Page Designer) for various divisions. Integrated Salesforce with legacy systems (Microsoft General Dynamics GP) using MuleSoft for real-time sync and some data raptors for latency sync. Delivered custom applications, dashboards, workflows, custom Actions, Flows using .NET, C++, JavaScript, Apex logic, and LWC components for both internal and publicfacing utility portals and to customize major CMSs like Microsoft General Dynamics and Oracle systems and overlays like Cogsdale for General Dynamics Utilities. Completed full UX /UI redesign and did full implementation of those designs for sites and web portals (FPUA.com, FPUAGas.com, FPUA.net & FPUA Intranet, FPUA SharePoint, and FPUA Custom Reporting Application). Created business intelligence dashboards in SSRS/SSIS and led API strategy, CI/CD, cybersecurity, skills training, and technical solution architecture across divisions. Resolved integration issues, managed major CMS upgrades/updates, managed database redundancies, data quality, imports, improved customer service workflows, and led territory data strategy. Created PR Newsfeed application, Customer Outage Map Interactive Application, Payment Portal, Implementation of new electrical meters for Electric, Gas, and Water divisions and the reporting and system integrations for them. Web Developer | Data Integration | Sr. Digital Marketing Strategist Rieker, Inc. | Aston, PA | Sep 2015 – Dec 2017 • Led development of WordPress and e-commerce platforms with Figma-based UX/UI and full-stack implementation • Architected auto-scaling e-commerce system with 1M+ products updated via APIlinked internal databases • Integrated SSO using LDAP and SSHA for secure enterprise authentication Built custom modules for real-time sync of product and pricing data from legacy systems Page 4 of 8 • Developed reporting systems with SQL and SSRS across all data platforms Delivered extensible, high-performance code in JavaScript, C#, and PHP Web Developer | Underwater Field Survey Engineering & Mapping | Marine Species DB Developer Energy Marine Consortium-Oklahoma City, OK (Contract) | Nov 2014 – Aug 2015 • • • • • Designed custom Crystal Reports, SQL, and PHP-based dashboards for marine data analytics, including coral, fish, whale, dolphin, and habitat identification Developed underwater survey systems with integrated CAD mapping and 3D modeling for Florida State contract Served as Underwater Survey Team Trainer, leading field and technical training Performed Landman services involving property ownership and deed research Researched and secured owner contacts and contracts for brine-water mineral rights IS Web Developer | Viewpoint Software Specialist | Report Writer/Analyst | Software Trainer B&I Contractors, Inc.-Ft. Myers, Florida (Contract) | Nov 2014 – Aug 2015 • • • • Designed Crystal Reports and SQL dashboards for all departments and executive leadership Designed new logo, company color stories, UX/UI, new website, new intranet, employee portal. Did all marketing, and fleet branding/vehicle wraps for bandiflorida.com Managed full conversion from GP Dynamics to Viewpoint, including data migration, forms, accounting, tax, W2, and job cost setup Served as DBA for Vista Viewpoint system with 1300+ tables and provided companywide IT training Information Systems/Web Applications Developer A & S Transportation, Inc.& A&S Racing Inc. -Fort Myers, FL (Contract) | Jan 2013 – Nov 2014 • • • • • Built custom SQL-based operational database and interface for a large school bus transportation company Developed department-specific and executive dashboards with integrated reporting and analytics Created all company websites, data entry forms, and a custom intranet with case tracking and task alerts Implemented RFID tracking system and compliance tools for fleet, drivers, and maintenance Delivered full BI reporting model with analytics across all business functions for operational efficiency Page 5 of 8 E-Commerce Web Developer- [Temporary Contractor Assignment-Extended] Southeast Power Systems-Fort Myers, FL | Jan 2011 – Jun 2012 • • • Initially I was hired to design and build one e-commerce store, I went on to develop 22 full-scale online stores for diesel, auto, RV, and marine parts, integrating over 3 million products via automated backend feeds. I built custom shipping, security encryption, AS400 accounting integration, and a cloud-based customer care system, along with forums, blogs, SEO/SEM, and multichannel content tools. Additional I handled all graphic design, marketing collateral, and internal business forms. E-Commerce Operations & Marketing Manager Paquin Healthcare Companies-Celebration, Florida (Contract) | Dec 2009 – Jun 2010 • • Developed a rebrandable, resellable e-commerce platform tailored for hospital retail, supporting over 270 U.S. hospitals. Led the launch and development of 61 client sites, overseeing front-end/back-end systems, store design, merchandising, and procurement strategy. Created an integrated GUI for streamlined client content and product submissions. Sr. Buyer, Analyst and Procurement Data System Developer Tupperware Corporation-Orlando, Florida (Contract) | Feb 2007 – Sep 2009 • • • • Supported IT, events, and operations teams with CMS data conversions (DNN, Java Sun Systems), and oversaw international/container logistics and global sourcing. Procured incentive items for 87,000 U.S. sales reps and 2,790 employees, handling RFPs, bid analysis, vendor sourcing, product research, and full procurement lifecycle. Managed service contracts, requisitions, POs, and developed all incentive merchandise lines. Built a vendor database, material swatch library, internal store for Tupperware sales and a branded retail store with 840+ products for Tupperware Jubilee events and did systems administration across 17 divisions in 16 countries. Earned Six Sigma Black Belt and Lean Process/Flow Management certification. Modeling and Simulation Engineer / Defense Proposal Writer/ Ops Admin McDonald Research Associates, Inc. | Winter Park, FL | Dec 2004 – Jan 2007 • • Developed technical modeling and simulation engineered for the U.S. Army Future Combat Systems, on the Small Unmanned Ground Vehicle (S.U.G.V) Managed secure documentation and proposal workflows, supporting defense ComSec initiatives, DOD WAWF billing, bank/tax reconciliations, security audits, proposal Page 6 of 8 • • • writing, and office operations and requirements for multiple defense teams in FCS Army project thru contract to iRobot Corporation. Wrote and won $1.7M defense DOD R&D grant for custom Eagle Defender emergency response application we also created and created system workflows and budget allocations. Produced technical research and marketing collateral for training systems, robotics, data transfer platforms, bug management and turnover to client. Supported simulation modeling, defense communications architecture, and clearance procedures and all promotional company marketing, web and product design materials. Education • • • Stetson University – B.S. Studies, Modeling & Simulation Engineering for Robotics | GPA: 3.86 St. Petersburg College – A.S. Studies (Honors), Graphic Design & Animation/Information Systems Development Minor | GPA: 3.82 PVTI – Certificate Program, Pre-Law and Accounting | GPA: 3.89 Certifications • • • • • • • • • • • • Salesforce Platform Developer II – Certified (Edureka) Full Stack Developer – Certified (Coursera, Edureka) AI Masters Program with LLM Development and Use – Certified (Edureka) Cybersecurity Analyst Training Program - Certified (Coursera) Hubspot Digital Marketing Certified Project Management / Project Owner Course – Certified (Udemy) Solutions Architecture Masters Corse – Certified (Edureka) Six Sigma Black Belt – Operational Lean Process FAA Certified Part 107 Drone Pilot DAN Rescue | CPR/O2/First Aid Instructor Trainer NAUI Instructor Trainer #52644 PADI Master Instructor • IN PROCESS – CompTIA Security + Certification Program – (Udemy Training 75% done.) LinkedIn Profile: https://www.linkedin.com/in/tina-oconnell Page 7 of 8 Web Portfolio: Examples https://IsolationBio.com https://MGBWhome.com https://FPUA.com https://FPUAGas.com https://FPUA.net https://BandIFlorida.com https://My.Tupperware.com/Corp https://StMatthews.edu https://OConnellEnterprises.com https://DroneRecon.net https://ArtesiaFLETCbpRentals.com https://FloridaPoolRepairExperts.com https://Positie-Transformations.com https://NottinghamApplication.com ARC GIS Outage Map: https://fpua.maps.arcgis.com/apps/web appviewer/index.html?id=b05f65d0a85f4 ceba0f6ab026a8ae7e3 Professional References: Kyle Mathes, Supervisor/Owner at Energy Marine Consortium-,-Nyla Pipes, CEO at One Florida Foundation-,-Tina Greenlaw, ICU Cardio Thoracic Nurse | Lead/NAUI Instructor Candidate/Student-,-Katherine Denise Guilette, Director of Safety, Fort Pierce Utilities Authority-,-Maria White, Supervisor at Mitchell Gold + Bob Williams-,-Stephen Masteller, Sr. Manager Information Systems Department at FPUA (Ft. Pierce Utilities Authority-,-Shirley Bush, Director of Procurement, Tupperware Brands USA-,-Jill Sabota, Asst. Director of Utilities at FPUA (Ft. Pierce Utilities Authority-,-Kendall Whaley, Product Sourcing & Pricing at Mitchell Gold + Bob Williams-,-Danica Court, Target-Senior Item Specialist (was product specialist at Mitchell Gold + Bob Williams-,-Dori Liotta, Positive Transformations- CEO,-,-Page 8 of 8