OLUSESAN TIMILEYIN DARE
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OBJECTIVE:
Results-driven and detail-oriented Salesforce Pardot Specialist with a strong background in marketing automation. I am seeking a challenging position where I can leverage my expertise in Pardot and marketing automation to drive revenue growth and enhance customer engagement.
SKILL:
Salesforce Pardot: Extensive experience in designing, implementing, and managing Pardot marketing automation campaigns. Proficient in creating and managing email marketing campaigns, lead nurturing programs, landing pages, forms, and reports.
Marketing Automation: Strong understanding of marketing automation best practices and principles. Skilled in developing customer journeys, segmentation, lead scoring, and campaign automation workflows.
Email Marketing: Proficient in designing and executing effective email marketing campaigns, including email templates, personalization, A/B testing, and deliverability optimization.
CRM Integration: Expertise in integrating Pardot with Salesforce CRM to ensure seamless data synchronization and lead management
Analytics and Reporting: Proficient in leveraging Pardot's reporting and analytics capabilities to measure campaign performance, track key metrics, and provide actionable insights for optimization.
Lead Generation: Experienced in developing and implementing lead generation strategies to drive qualified leads and improve conversion rates.
Collaboration and Communication: Excellent interpersonal skills, with the ability to collaborate effectively with cross-functional teams and communicate complex ideas clearly and concisely
Project Management: Strong organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.
EXPERIENCE:
Marketing Automation Specialist | Bradalogue Store [2021]
Developed and implemented Klaviyo email marketing automation strategies for Bradalogue stores, ensuring the delivery of personalized and targeted email campaigns, leading to a 20% increase in lead generation and a 15% increase in conversion rates.
Developed efficient Klaviyo automation workflows by conducting in-depth consultations to understand Bradalogue’s business objectives, target markets, and marketing objectives.
Created and managed customer segments based on behavioral and demographic data, allowing for highly tailored email campaigns and improved conversion rates.
Developed and optimized triggered email flows, including welcome series, cart abandonment, post-purchase follow-ups, and re-engagement campaigns.
Conducted A/B testing to optimize email subject lines, content, and CTAs, resulting in increased open rates, click-through rates, and overall engagement.
Monitored key email metrics and performance indicators, such as deliverability, unsubscribe rates, and revenue generated from email campaigns, providing regular reports and recommendations for improvement.
EDUCATION:
Bachelor of Science in Public Administration | OAU IFE | 2019
CERTIFICATIONS:
Salesforce Certified Sales and CRM
HubSpot Marketing Automation Certification
The fundamentals of Digital marketing certification
Social Media Marketing Certification
