Tim Armstead

Tim Armstead-- https://www.linkedin.com/in/timarmstead/ CRM / Email & Digital Marketing Lead Highly experienced, Digital, CRM & Email Marketing specialist with 18 years experience. Strong track record in developing digital acquisition and retention strategies with an In-depth understanding of the customer journey and delivering the right message, at the right time, to the right customer. – Areas of Expertise – - CRM Strategy & Implementation - Email Marketing - Lead Generation / Nurturing - Data analytics & Segmentation - Affiliate Marketing - Client Service Operations - Staff Recruitment / Development - Team Building & Leadership - Creativity & Innovation - Project Management – Professional Experience – Identicom Digital Barcelona: June 2014 – July 2019 Head of CRM Responsibilities: Developing CRM / Email Marketing strategies across portfolio of clients. Overseeing customer journey, campaign analytics, data profiling, testing and optimization. Leading the agency team and collaborating with external partners including tech suppliers, creative, agency and outsourced media function. Selected contributions: - - - Defining and executing behavioral customer segmentation strategy for realtime e-mail broadcasts across managed email database, increasing revenues by 34%. Platforms: Silverpop, e-Circle, Responsys, Marketo, Active Campaign, Mailchimp. Mapping the customer journey to include Welcome, confirmation, upsell & cross sell, renewals and re-engagement initiatives. (Email, in-app and push) Developed portfolio of lead generation channels to provide qualified prospects to clients, integrating multiple technologies to ensure data hygiene, data profiling, segmentation, dynamic content and CRM automation. Sourcing, managing and driving growth through lead acquisition and affiliate partnerships - achieved an operating margin of 26%. Created and continuously improved landing page/survey conversion rates, through A/B testing. Overall 33% improvement. Unite Marketing London: August 2005 – May 2014 Email / CRM Director Responsibilities: Responsible for all email marketing strategy and implementation across client portfolio to strengthen sales, loyalty and retention. Managing, training and building the email marketing team. Sourcing new technologies to compliment suite of services and provide clients with first class acquisition and retention solutions. Selected contributions: - - Restructured MoreThan insurances email marketing and customer journey strategy. This included: o Developing suite of data driven personalized retention and renewal campaigns, which included consistent branding across group products, cross sell and up sell triggered emails. o Long-term data strategy to identify key consumer profiles and provide value content and build loyalty. o Analysed and reported on KPIs to ensure continued optimization (e.g. open / click-through / conversion rates / ROI etc). o Educated internal teams on email best practice, campaign optimization, data analysis and reporting standards. Grew managed third party email database to circa. 20 million - monetizing email data through targeted email campaigns. ESP Vendor selection and contract negotiation (Silverpop, eCircle, Cheetah Digital, Responsys). MediaCom London: January 2002 – August 2005 Head of Email Marketing & Associate Director Responsibilities: Responsible for all aspects of Email Marketing and CRM across portfolio of Mediacoms clients including; Vodafone, Nokia, Royal Bank of Scotland, Audi and QXL.com. As department head I was also responsible for leading and training the team and ensuring best practice was applied. Selected contributions: - - Managed the entire CRM strategy and implementation for QXL.com. Over 1 million subscribers. Implementing suite of targeted emails based on purchase and behavior. Created a credit card acquisition strategy, through email marketing, for Royal Bank of Scotland achieving a CPA of 40 GBP per customer. Launched first email driven test drive campaign for Audi product range. Developed and delivered CRM strategy for Nokia UK. Including vendor selection and contract negotiation. Carat London — March 1999 – December 2001 Senior Media Executive Managing all campaign planning and implementation for a range of retail clients across regional Radio, Press and Outdoor advertising. Responsibilities: ● ● ● ● Responsible for allocating media spend. Booking all campaigns in key regional media outlets. Negotiating local rates across for Press and Radio advertising. Achieved a final negotiated annual rate increase on the Specsavers account of just 0.95% across 465 regional press titles. Maintaining status reports for clients and internal teams. EDUCATION University of Portsmouth Advanced Diploma in Film Production University of Birmingham Bachelor Diploma in Graphic Design Cherwell Tutors - Oxford A – Levels in Business Studies and Art & Graphics