Zulie Tijani
Professional Profile
Results-oriented undergraduate at Lagos State University with demonstrated expertise in branding, digital marketing, e-commerce
operations, crypto market analysis, and community development.
Highly analytical, entrepreneurial, and tech-driven, I bring structured thinking, leadership capability, and execution discipline to
dynamic teams. Proven ability to build systems, manage digital platforms, conduct market research, and contribute strategically to
business growth initiatives.
Adaptable to fast paced environments with strong communication and organizational skills.
Core Skills and Competencies
Branding & Digital Positioning
Social Media Strategy & Content
Development
E-Commerce Operations (Shopify)
Trending Product & Market Research
Trademark & Brand Name Research
Crypto Market Analysis & Portfolio
Structuring
Data Interpretation & Analytical
Thinking
Microsoft Office Suite (Word, Excel,
PowerPoint)
Leadership & Team Collaboration
Presentation & Communication Skills
Problem-Solving & Logical Reasoning
Entrepreneurial & Growth Mindset
Professional Experience
Freelance Digital Strategist & Brand Consultant
Lagos, Nigeria | 2023 Present
Developed brand positioning strategies for
startups and online businesses
Created structured social media growth
frameworks
Designed content calendars and
engagement systems
Assisted entrepreneurs in refining brand
messaging and audience targeting
Conducted competitive market analysis for
digital positioning
E-Commerce & Product Research Specialist
(Freelance) Remote | 2023 Present
Conduct trending product research
using demand validation techniques
Performed trademark research to
ensure brand compliance and legal
safety
Built and optimized Shopify stores for
emerging online brands
Conducted competitor analysis to
identify market gaps
Structured pricing and positioning
strategies for improved conversion
Community Development & Content
Ambassador
Managed and moderated
digital communities
Facilitated engagement
strategies to increase
participation and retention
Represented digital brands
through structured content
initiatives
Performed trademark
research to ensure brand
compliance and legal safety
Work Experience
Freelance Digital Strategist & E-Commerce Specialist
Aug 2023 – April 2024
Responsibilities and achievements:
• Developed brand and social media strategies for startups
• Conducted trending product and trademark research
• Built and optimized Shopify stores
Independent Crypto Market Analyst
Sep 2022 – Oct 2023
Responsibilities and achievements:
• Performed market analysis for spot and futures trading
• Structured portfolio allocation strategies
• Provided analytical insights to trading communities
Additional Certifications
• Shopify & E-Commerce Operations (Practical Experience)
• Product & Market Research Training
• Digital Branding & Social Media Strategy
• Trading & Market Analysis (Independent Study)IT Skills
Technical Skills
Microsoft Office Suite
Shopify Store Development
Canva (Creative & Branding Design)
TradingView
Binance & Bybit Platforms
Google Trends
Basic Conversion Rate Optimization (CRO)
Market & Competitive Research Tools
Hobbies and Interests
Financial Markets & Investment Strategy
Digital Branding & Online Business Development
E-Commerce Innovation
Entrepreneurship & Startup Growth
Leadership Development
Personal Productivity Systems
References
• Dr. Adetokunbo Abiodun
Senior Lecturer Augustine University Ilara
• Mr. Mufutau Babatunde
Human Resources Management
Lagos State House of Assembly
