Tiffany Nachefski

TIFFANY NACHEFSKI - •-www.linkedin.com/in/tiffanynachefski MARKETING & PROJECT MANAGEMENT LEADER Dynamic program administrator with proven experience leveraging project management, process improvement, and team leadership skills to engage audiences and attain business goals. Core Competencies Marketing Strategy • Project Management • Process Improvement • Team Leadership • Business Continuity Business Development • Content Management • Digital Marketing • Website Development • E-commerce • Life Safety Disaster Recovery • Marketing Campaign Management • Profit & Loss Management • Procedure Development Microsoft Office: Word, Excel, Access, PowerPoint, Outlook • Adobe Creative Suite EXPERIENCE 2019THE UNITED WAY OF GREATER HOUSTON STAFFORD, TX Present Fort Bend County Long Term Disaster Recovery Group Program Manager. Disaster Recovery Coordinator ● Streamlined Fort Bend Recovers client intake process via Disaster Hotline and custom smart form. Eliminated multi-step work redundancy, resulting in expedited client agency assignment and referrals and introduced ondemand reporting. Facilitated a better referral network with increased partner engagement. ● Facilitate meetings of members representing local and state government, non-profit, volunteer, and faith-based agencies to provide industry best practices, work-group discussion, and training opportunities to continue recovery assistance and maintain readiness to respond to new disasters. ● Coordinate community outreach events in under-recovered rural areas. Recruit government and agency representation appropriate to the client’s recovery needs. Support events with customized marketing campaigns targeted to local audience and attending agencies. Campaigns include: Social media announcements, printed flyers and posters, event programs, table graphics, giveaways, and online event registration. ● Implemented the use of a database to improve committee member and attendance tracking and reporting. Promote efficient communication with the use of SLACK and an online portal, hosted on the United Way website, populated with critical information and best practices to support committee recovery functions. 2016Present WYATT'S WEIGHTED WONDERLAND KATY, TX Texas manufacturer offering diverse variety of weighted therapy products custom-designed for special-needs market. Marketing Director & Chief Administrator ● Lead successful small business targeting unique market niche, driving multi-platform business development strategy to propel ground-up market entry and performance. Currently transitioning from daily oversight. ● Oversee digital marketing strategy, building relationships through engaging web, blog, and social media content crafted in Adobe Creative Suite products; develop adaptive strategy leveraging Google Analytics to track established KPIs. Built and maintain WordPress website and online retail store (www.TryMyBlanket.com). ● Craft advertising strategy utilizing targeted PPC advertisements on Facebook & Instagram, as well as in multiple Texas publications to build awareness and conversions. Analyze performance to ensure efficacy. ● Engage in market analysis, competitive product development, and go-to-market strategy. Recruited two additional consultants to reduce product fulfillment times, support product development, and drive B2B lead generation. Select Achievements: ● Increased sales 250% year over year (2017) through diversified marketing strategy including digital marketing, B2B partnerships, cross-promotional advertising campaigns, and affiliate program for customers/bloggers. ● Created successful educational animated video to simplify complex product messaging and to articulate value proposition. Sourced contractor, negotiated engagement, wrote script, and managed project in its entirety. ● Expanded product sales into special needs gym franchise (We Rock the Spectrum). Structured and implemented sales distribution program and processes. Negotiated initial one-gym partnership and expanded to two additional locations due to success. ● Negotiated lucrative partnerships with multiple Texas regional educational facilities to support B2B sales goals. - MORGAN STANLEY HOUSTON, TX Life Safety Director – Program Administration & Marketing -) Environmental Program Communications Coordinator -) ● Hired to manage Life Safety program and promoted to dual role of project management and communications for Firm's Office of the Environment, reporting directly to a Managing Director. ● Developed website to promote employee Life Safety program awareness, incorporating educational resources, corporate policies, AED/CPR training program, and best practices. ● Authored and administered focused tabletop exercises to cross-functional teams to identify/resolve emergency response gaps and promote comprehensive plan documentation. ● Managed global Automated External Defibrillator program of 850 devices. Authored and maintained Firm AED program manuals in Adobe InDesign to document device placement/training standards, administration team functions, inspection requirements, use response/reporting, employee awareness, and device maintenance. ● Chaired global Life Safety Manager’s Forum to develop and document best practices, driving consensus and action planning. Consulted with Philips Healthcare on next generation AED products and services. Select Achievements: ● Oversaw development and execution of environmental awareness campaigns featuring speaker panels, vendor expos, volunteer events, and promotional giveaways. ● Created and launched Environmental Champions program, recruiting champions across regional and retail offices to lead local footprint reduction campaigns. Provided practical, actionable initiatives that were easily localized to enable success, establishing web-based forums and initiative success tracker. ● Negotiated partnership with American Heart Association to build CPR/AED training program that incorporated eLearning technology and furthered program awareness, understanding, and engagement. ● Spearheaded reorganization of AED program following Morgan Stanley merger with Smith Barney, driving identification, cataloging, and incorporation of 600+ additional AED units into portfolio. o Transformed process management, automating tracking system and establishing regional accountability. o Developed web-based AED software to retrieve and output program-related data, connecting with inhouse data streams to enable real-time reporting. o Simplified input of quarterly inspections, device movement, maintenance, and trainee requests by recruiting 400+ local AED Coordinators. Mitigated risk by following regulatory requirements. Regional Facilities Manager -) ● Hired as in-house consultant through Hines Interest and promoted to Morgan Stanley employee after one year. ● Managed facilities-related matters and issues, leading construction projects, build-outs, and moves for Austin, Fort Worth, and Dallas locations. Spearheaded build-out of two remote offices. ● Oversaw Houston reception, mail room, and four-person reprographics staff. Delivered training to employees, location-wide, on corporate initiatives and policy. ● Authored and implemented emergency preparedness and disaster recovery plans for 18 regional offices throughout Americas to enable business continuity. - COMPAQ COMPUTER CORPORATION HOUSTON, TX Marketing & Communications Specialist ● Oversaw North America consumer rebate promotion program. Developed brochures, rebate certificates, sales guides, POP displays, and web content. Worked with ad agency and multiple print shops directly. ● Dramatically increased program profitability and decreased customer service costs by identifying/resolving gaps, streamlining procedures, and automating processes. - RADIOSHACK CORPORATION FORT WORTH, TX Brand Coordinator ● Hired as executive assistant to the Sr. VP of Marketing and Advertising and promoted to Brand Coordinator. ● Identified and implemented corporate partner cross-promotions to support Music in High Places concert series. Negotiated engagements with retail stores to insert concert footage into store TV programming. ● Increased Ft. Worth Opera sales with launch of innovative media marketing campaign. Leveraged promotional campaign to attract personal and corporate sponsors to Ft. Worth Youth Orchestra. EDUCATION 2000 TEXAS CHRISTIAN UNIVERSITY FORT WORTH, TX Bachelor of Business Administration, Marketing ACHIEVEMENTS ● Community Emergency Response Team Member, U.S. Department of Homeland Security (5/2007) ● Emergency Preparedness Resource Leader, Muscular Dystrophy Association (4/2007) TRAINING & CERTIFICATIONS ● Email Marketing - HubSpot eLearning Academy (10/2018) ● The Business of Facilities Management – Three-Day Course, IFMA (5/2006) ● Essentials of Business Development Course, Regis University (6/2005) ● People Supervision Certification, Fred Pryor Seminar (4/2004) LANGUAGES ● Bilingual – English & German ADDITIONAL FUNDRAISING AND DEVELOPMENT EXPERIENCE 2000 RADIOSHACK CORPORATION FORT WORTH, TX Community Non-Profit Marketing Support Coordinator Worked with the Radio Shack in house ad agency to write content and acted in the 30 and 60 second TV advertisements, promoting a Fort Worth Opera performance. The spots were aired on local public television and in Radio Shack store programming. 2007 MUSCULAR DYSTROPHY ASSOCIATION HOUSTON, TX Emergency Response Resource Leader Taught emergency preparedness and response, to include appropriate call tree implementation, to summer camp leaders for the purpose of risk mitigation. - REACH FOR KIDS HOUSTON, TX Public Education Volunteer Spread awareness and educate about Reach For Kids resources at Special Needs events and in daily conversations, to include securing free printed press. - KRAUSE CHILDREN’S CENTER KATY, TX Program Fundraising Director Partner with Krause Children’s Center through Wyatt’s Weighted Wonderland to help raise funds to manufacture weighted blankets at cost for intensive trauma rehabilitation therapy of inpatients. Methods used to achieve ongoing fundraising objectives include public education and requests for donations at events, program advertisement on website, social media and email campaigns, and donation option inclusion on all Wyatt’s Weighted Wonderland product purchases. 2018 BUCKNER FAMILY HOPE CENTER SPRING, TX Life skills Instructor Teach crocheting and knitting classes for personal development to Buckner residents. Coach residents on employment field research, selection, and penetration. 2018- PROJECT LINUS HOUSTON, TX Donations Coordinator Donate appropriate fabric remnants to local Houston chapter of Project Linus to be made into blankets and provided to sick children in hospitals.