Tiff Pacheco
Creative Strategy + Brand Development
Fall River, Massachusetts, United States
Portfolio , LinkedIn , Facebook
Skills
Photoshop
Canva
InDesign
ClickUp
Google WorkSpace
Figma
Adobe Express
Illustrator
Web Design
Meta Business Suite
HTML
CSS
Javascript
Social Media Management
Adobe Premeire Pro
Fotor
Wistia
Education
Cert: Multi-Media Applications, UMass (2025)
Bachelors Psychology (Suma Cum Laude), UMass (2026)
Cert: Paralegal Studies (Honors), Blackstone (2020)
Courses
Social Media Management , UMass
August 2025 — Present
Typography , UMass
August 2025 — Present
Graphic Design , UMass
January 2025 — March 2025
Multimedia Applications , UMass
March 2025 — June 2025
Web Development , UMass
January 2025 — June 2025
Web Design, UMass
June 2025 — August 2025
Photography I, UMass
January 2024 — June 2024
Photographic Imaging, UMass
August 2024 — December 2024
Professional Summary
Creative strategist and digital designer with over a decade of experience crafting compelling digital content, brand identities, and audience-focused visuals. Specializes in turning complex concepts into clean, impactful designs across print, web, and social platforms. Adept in Adobe Creative Suite, Canva, Figma, and HTML/CSS with a track record of delivering fast-turnaround design assets that elevate brand presence and drive engagement. Brings a unique blend of creative agility, marketing insight, and project leadership, making her a go-to partner for startups, agencies and mission-driven brands.
Employment History
President + Joint Managing Partner, DocsNex, LLC (remote)
June 2024 — Present
• Oversee client acquisition, revenue generation, recruiting, design, and digital marketing initiatives for Paralegals & Law Firms.
• Create impactful Recruiting / Infographics using Photoshop, Canva + InDesign.
• Design Flyers + Onboarding Materials for the Paralegal Partner Program, achieving consistent gains in retention of 150%-170% month/month.
• Collaborate on various projects using: ClickUp, Google WorkSpace, Canva + Figma
• Supervised Paralegals, ensuring deliverables were compliant with internal procedures, state, and national best practices and laws.
• Work closely with marketing team to nurture potential clients via email campaigns
• Use KPI's from digtal marketing, social media + email marketing campaigns, using metrics from a/b testing + Pixel data to figure out most effective CTA, and segment our audience
Brand Strategist, Digital Designer, Web Design (Ongoing), AdSpot.co (remote)
March 2025 — Present
• Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns
• Led cross-functional teams to develop and execute creative, on-brand content that resonated with customers and improved engagement
• Developed a style guide that improved brand consistency across all digital assets
• Developed creative advertising and promotional materials to increase brand awareness
• Collaborated with cross-functional teams to develop creative campaigns that drove brand recognition and customer loyalty
Legal Consultant/ Inmate Advocate, JailTime Consulting, (Remote)
May 2025 — Present
• Developed legal strategies to advocate for inmate rights and ensure compliance with regulations.
• Analyzed case law and legal documents to provide informed recommendations.
• Prepared correspondence for inmates to advocate for maximum halfway house time post-release, ensuring enough time is allotted for proper re-entry and recidivism reduction.
• Utilized digital design skills to create engaging presentations and materials for legal consultations.
Creative Strategist / Founder, ParalegalAide (remote)
February 2020 — Present
• Provide freelance graphic + web design, paralegal, and admin. services.
• Create Flyers + digital graphics for print + web using Photoshop, Illustrator & InDesign.
• Consistently drove organic traffic to website and social media pages, increasing impressions from less than 100 to over 12,000 and click through rate from 2% to 42% within 90 days.
• Utilized Meta Business Suite + KPI's from Facebook & Instagram to perform A/B testing with various creatives & lookalike audiences and optimize retargeting campaigns.
• Created flyers with Adobe Express and used the built-in scheduler for posting on LinkedIn, Facebook, TikTok, Instagram & Pinterest.
• Leveraged posts on Nextdoor & Alignable to generate organic traffic + expand professional network.
• Design responsive, mobile-first websites in MS Visual Studio Code using HTML, CSS + JavaScript
• Create motion graphics using AI-generated + edited images and video clips using Adobe Premiere Pro, Fotor, Wistia, and integrated various LottieFiles to increase impact.
Creative Coordinator / Founder, Breakthrough Productions (remote)
January 2004 — January 2010
• National tour planning and contract management for DIY bands
• Designed Album Covers, T-Shirts, Stickers & Promotional Flyers for several bands, album release parties, live music shows, and multi-day events using Photoshop CS5 and early social platforms.
• Assembled 'street teams' of promoters to distribute materials in the community via hanging flyers & strategic sticker placement.
• Contributed to building & establishing the Huntington Youth Arts & Music Project in Huntington, WV.
