Arghir Tiberiu
Digital Marketing Manager (BetBrain, BetOnValue) at EveryMatrix Ltd-
Summary
8+ years of expertise in digital management, web content and e-commerce, focused on continuous improvement
of the online presence of various businesses with a growth on results, efficiency, user-experience and clients
awareness. I am an agile methodology enthusiast and a true passionate of the digital world.
Area of expertise:
# Six Sigma Tools
# Agile Project Management
# Business Analysis
# Google Adwords Management
# Google Analytics Reporting
# Mobile Advertising
# Process Implementation & Continuous Improvement
# Online Content Strategies
# Social Media Integration
Contact details:
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Experience
Digital Marketing Manager (BetBrain, BetOnValue) at EveryMatrix Ltd
June 2017 - Present
Primary responsibilities:
# Create marketing campaigns (social, search) that would increase the traffic, the leads and ultimately the
revenue of the business
# Create websites audits and use different SEO tactics to make the websites more visible in SERP, add
notoriety to the brand and increase the overall Ranking
# Use tools to get insights from heatmaps, widgets and feedback forms and listen to the voice of customers so
we can use simple directions but useful, for improving our websites
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# Optimize the speed of the mobile websites, contribute to add more value to the UX and constantly develop
landing pages that would engage the customers more and make them convert instantly
# Create traffic reports, analyze and monitor trends for future features that would be integrated and potential
actions that can improve any of the digital metrics that we focus on
Digital Optimization Marketplace Strategist at IBM
September 2016 - May 2017 (9 months)
Being part of the Nordics and DACH teams, I come with strategies and a relevant guidance from an SEO
perspective that can help the stakeholders reaching the business goals.
# Drive digital optimization assessments for priority products pages using workflows and various methods
# Permanent analyze, track and monitor the traffic of the Marketplace using Digital Analytics and provide
improvements of specific low quality pages with direct actions
# Increase the visibility of the Marketplace pages on the search engines using KIS and use Optimizely for a
better UX on ongoing advertising campaigns
# Create complex reports integrating data from different tools and translating it into comprehensive
information
# Develop project plans with necessary information regarding the Marketplaces to be launched, tasks
delegated to the DSG team, parties involved, resources needed, timelines and requests, all using an Agile
methodology with iterative steps and an efficient communication between teams
#Conduct experiments, heatmaps and funnels to better understand the clients behavior, their interactions with
the product pages and have a better overview of the existing UX
IT Digital Business Analyst at Ahold Delhaize
March 2016 - July 2016 (5 months)
Tools used:
# Atlassian products (Jira, Confluence)
# SharePoint
# Hybris
# Microsoft Visio
-------------------------------------------------------------------------------------------------------------------------------------------# Coordonate different persons to connect them with internal, external and Delhaize Group stakeholders
# Transpose business requests into valid and comprehensible tasks delegated to different teams
# Collaborate with Group IT Digital, COE Digital to align with the business decisions, implement BluePrint
requirements, suggest e-commerce strategies
# Track, measure and monitor the efficiency of the platform releases and of the tickets added into the
software development tool
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# Continuous monitoring of different phases of the projects based on the project plan and the business
roadmap
# Gap analysis, process flows, process maps
# UAT, UX/UI consultancy and best practices integrations
Web Specialist at Honeywell Technology Solutions, Inc.
June 2014 - March 2016 (1 year 10 months)
Key responsabilities:
# Create new website pages and web sections using provided guidelines and templates
# Strong SEO knowledge that is converted into content management
# Support internal and external stakeholders for S&C website and S&C Portal via a ticketing system
# Create sustainable action plans and implement various features to improve the usability of the CMS for all
the stakeholders
# Mentor different colleagues and provide them with know-how for all the ongoing projects
# Permanently analyze and improve the UX by integrating new technologies and tools into the websites
# Improve the daily processes using various Six Sigma tools
# Continuously provide web management know-how for different colleagues or non-technical customers
# Work with the team to make sure up to date content is shown and all bugs&errors are solved
# Work with various internal and external stakeholders and contractors to develop new S&C Portal content
and manage existing content for web systems
Digital Marketing Specialist at Regina Maria, The Private Healthcare Network
June 2012 - August 2013 (1 year 3 months)
Primary responsibilities:
# On page/off page website optimization to increase the organic traffic, index more
important keywords that are relevant for the brand and increase the number of
pages indexed in Google
# Using a SEO analyzer application, obtain the necessary daily reports to increase
the Page Rank, the number of unique organic visitors, the number of visits, the
number of SERP`s, searched keywords, accessed pages and balance the bounce
rate
# Manage Google Adwords campaigns within the monthly budget, increasing the
number of leads, increasing the number of visitors/visits, increase the ads position
and decrease the cost per click
# Optimize the Adwords campaigns by improving the CTR, QS, AVG. POS, AD
RANK, cost/conversion, conversion rate
# Manage the website using a customized platform, not just for adding the content
but also by adding different sections and implementing different templates for
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website pages, new categories, banners, links
# Creating different online projects to attract new customers and more visitors
# Tech support using the application related to doctors profiles, investigations,
specialties and locations
Project Manager
April 2010 - November 2011 (1 year 8 months)
- Develop the e-commerce platform to create a good way of selling goods, promote the products and maintain
the relationship with the clients.
- Monitoring the web server and the applications that run on it, create reports and analyze the overall
performance of the e-commerce platform.
- Manage new and existing CPC, CPM, CPA campaigns, improve CTR, conversion rate, industry average
order value to increase the sells and provide the best ways to grow the platform.
- Manage the design process of graphic elements like banners, logos, newsletter templates.
Along with these activities I was in charge with media services and SEO strategies like the
following :
- Targeted Keyword Discovery
- Content Strategy
- Powerful backlinks techniques
- Sitemap, schema.org
- Permanent analysis using Google Analytics, Google Search Console (former Webmasters)
- Page speed optimization
Education
Universitatea Romano-Americana din Bucuresti
Master's Degree, Business Administration and Management, Auditing, 2011 - 2013
Universitatea Spiru Haret
Bachelor's Degree, Banking, Corporate, Finance, 2009 - 2011
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Arghir Tiberiu
Digital Marketing Manager (BetBrain, BetOnValue) at EveryMatrix Ltd-
Contact Arghir on LinkedIn
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