Tiana Razakarivony

TIANA RAZAKARIVONY PRODUCT STRATEGY & DEVELOPMENT BRAND IDENTITY & POSITIONING CONSUMER RESEARCH & INSIGHTS GO-TO-MARKET STRATEGY PRODUCT ROADMAP DEVELOPMENT MULTI-CHANNEL MARKETING CAMPAIGNS (DIGITAL, SOCIAL MEDIA, PR, RETAIL) MARKET TREND ANALYSIS COMPETITIVE DIFFERENTIATION PRODUCT PERFORMANCE MONITORING BRAND MESSAGING & CONSISTENCY CONTENT CREATION & CREATIVE COLLABORATION IN THIS ROLE, YOU WILL SHAPE AND MAINTAIN GOOGLE'S FAVORABLE PUBLIC IMAGE BY LEADING IMPACTFUL COMMUNICATION STRATEGIES AND ENGAGING WITH KEY EXTERNAL STAKEHOLDERS. YOU WILL DRIVE MEASURABLE OUTCOMES FOR EXTERNAL COMMUNICATIONS STRATEGIES AND ENSURE THE DEVELOPMENT OF LONG-TERM PLANS THAT MATCH ITS OVERARCHING BUSINESS GOALS. YOU WILL ACT AS A SUBJECT-MATTER SPECIALIST WITHIN GOOGLE'S EXTERNAL COMMUNICATIONS ECOSYSTEMS INCLUDING NEW MEDIA PLATFORMS, CREATORS AS WELL AS BEING ABLE TO ANTICIPATE AND ADDRESS FUTURE ISSUES. YOU WILL LEVERAGE YOUR KNOWLEDGE OF EXECUTIVE MANAGEMENT, STAKEHOLDER MANAGEMENT, AND BUSINESS ACUMEN TO COACH EXECUTIVES ON PR AND EXTERNAL COMMUNICATIONS, REPRESENT THE OUTSIDE WORLD TO GOOGLE, AND MANAGE GOOGLE'S REPUTATION.WE HELP INFORM AND EDUCATE USERS, ADVERTISERS, PARTNERS, OPINION LEADERS--AND OUR OWN EMPLOYEES-ABOUT THE BENEFITS OF GOOGLE'S PRODUCTS, OUR DISTINCTIVE COMPANY CULTURE/VALUES AND OUR APPROACH TO THE BIG PUBLIC POLICY ISSUES OF THE DAY. YOU ARE QUICK-WITTED, ENTREPRENEURIAL AND INTELLECTUALLY CURIOUS. TO SUCCEED IN THIS ROLE, YOU ARE WILLING TO TRY NEW THINGS AND CAN MANAGE NUMEROUS PROJECTS WITH TIGHT DEADLINES. THINGS HAPPEN QUICKLY AT GOOGLE, AND TO DO GREAT WORK, YOU NEED TO BE AN ENTHUSIASTIC TEAM PLAYER WHO CAN WORK CROSS-FUNCTIONALLY WITH PARTNERS ACROSS PR, COMMUNICATIONS, MARKETING, PRODUCT, AND BEYOND. RESPONSIBILITIES SUPPORT DEVELOPMENT OF COMMUNICATIONS PLANS AND STRATEGIES FOR PORTUGAL AND GREECE TO KEEP THE PUBLIC INFORMED OF GOOGLE’S PROGRAMS, PRODUCTS, ACCOMPLISHMENTS, OR POINT OF VIEWS. DRIVE DEVELOPMENT OF HIGH-QUALITY COMMUNICATIONS MATERIALS AS WELL AS CREATIVE STRATEGIES OF ENGAGING WITH THE DIFFERENT AUDIENCES THROUGH TRADITIONAL AND NEW MEDIA FORMATS. RESPOND TO MEDIA INQUIRIES AND REQUESTS FOR INFORMATION RELEASE. SUPPORT THE ANGLE OF THE STORY AND WORK WITH THE JOURNALIST TO PROVIDE ADDITIONAL INFORMATION. COORDINATE THE WORK WITH THE EXTERNAL AGENCIES IN BOTH COUNTRIES TO ENSURE THE CORRECT AND SUCCESSFUL IMPLEMENTATION OF THE PLANS AND STRATEGIES. PROVIDE RECOMMENDED SOLUTIONS AND UNDERSTAND THE RIGHT LEVERS TO PULL IN A SITUATION AND INTERPLAY BETWEEN THEM. COORDINATE AND FACILITATE INTERVIEWS AND PREPARE BRIEFING MATERIALS FOR KEY SPOKESPEOPLE, COACHING EXECS ON EXTERNAL COMMUNICATIONS TO BE EFFECTIVE GOOGLE SPOKESPEOPLE. COMMUNICATIONS MANAGER WITH 5 YEARS OF EXPERIENCE Communications manager with 5 years of experience in internal/external communications, CSR, and digital marketing. Skilled in delivering impactful campaigns aligned with corporate values, supporting strategic objectives, and fostering inclusive employee engagement. Ready for a new challenge, focused on contributing to innovative, socially responsible initiatives that drive positive impact. Motivated to make the impossible, possible. ENHANCE BRAND POSITIONING" "EMERGING TRENDS IDENTIFICATION" "COMPETITIVE LANDSCAPE ANALYSIS" "CONSUMER PREFERENCES INSIGHTS" "CAMPAIGN PERFORMANCE OPTIMIZATION" "FAST-PACED, AGILE EXECUTION" "LED CHANGE MANAGEMENT INITIATIVES FOR IT TRANSFORMATIONS..." "DESIGNED AGILECOMPLIANT TRAINING PROGRAMS INCREASING USER ADOPTION BY 30%..." INCLUEZ DES CHIFFRES POUR LES ATS AXÉS SUR LES RÉSULTATS : "REDUCED RESISTANCE TO CHANGE BY 40% THROUGH TARGETED STAKEHOLDER WORKSHOPS." REPRENEZ LES TERMES EXACTS DE L’ANNONCE : AU LIEU DE "MANAGED PROJECTS", UTILISEZ "DROVE ENTERPRISEWIDE CHANGE ACTIVITIES FURNITURE INDUSTRY (MENTIONNÉ EXPLICITEMENT) LIFESTYLE & CONSUMER GOODS RETAIL MARKETING PRODUCT TRAINING MATERIALS MARKET RELEVANCE & CONSUMER PAIN POINTS - EDUCATION MASTER DIGITAL MARKETING AND E-BUSINESS INSEEC MSC & MBA Graduated in 2022 BACHELOR OF DIGITAL COMMUNICATION AND SOCIAL MEDIA INSEEC SUP DE PUB Graduated in 2020 SKILLS Proficiency in MS Office, HubSpot, Slack, Canva, Workday, Adobe Creative Suite Internal and External communications Corporate social responsibility initiatives Crisis management Change management Agile Transformations Global team leadership LANGUAGES French : native English : fluent HOBBIES Active member of Club Volontariat International en Entreprise (V.I.E) France (A network that supports young professionals working abroad through the V.I.E program) Member of Malagasy Women Empowerment (A young association fighting for the improvement of women's rights and living conditions in Madagascar by promoting their autonomy) Sports : Padel, Dance, Pilates *FOR MORE INFORMATIONS, YOU CAN VISIT: V.I.E Program Information, Moroccan inter annuel company sports competition, Sanofi volunteer platform, Sanofi apprenticeship campaign. - Paris My linkedin profile WORK EXPERIENCE V.I.E* COMMUNICATIONS AND CSR MANAGER |- SANOFI MOROCCO Scope: Around 2 400 employees across Morocco, Egypt, Tunisia, South Africa, Ivory Coast, and Algeria. Internal Communications : Designed and executed Sanofi Africa’s internal communications strategy. Created and implemented global and local campaigns (e.g., diabetes awareness, new ways of working...). Led and implement employee engagement initiatives with human resources (Bravo! recognition campaign, surveys, change management programs...) Organized internal events (town halls meetings, coffee with ex coms, Family day) to strengthen employee engagement and regular information. External Communications : Managed agency partnerships and supporting major initiatives like Foundation S, GFAOP conferences, diabetes awareness, and Rare Disease Day, press conference and media relations. Updated and optimized content for Sanofi Morocco and Hub Ivory Coast websites to enhance user experience. Corporate Social Responsibility (CSR) : Develop and implement ALL WELL well being program (paternity leave, work & cancer, psychological hotline, inter-company sport competition...).* Co-led communications for Sanofi sponsorship Olympics and Paralympics 2024 (all affiliates competition Sanofi Cup in Paris) and managing Africa volunteers. Developed and managed an internal volunteer platform connecting employees with NGOs and associations.* DIGITAL COMMUNICATIONS ASSISTANT |- SANOFI FRANCE Scope : France (16 production sites, 3 Research &Development sites, 4 distribution sites, 5 tertiary sites) Managed editorial content : write yammer post and newsletters articles, produced internal videos, updated HR sharepoint… Builded onboarding training sessions for newcomers on iLearn (e-learning platform). Organized regular HR community talk events on zoom. Ambassador for Sanofi’s Place d’Avenir apprenticeship campaign (1,500 work-study students recruited each year).* Project management for Starting Blocks For Youth, supporting 200 apprentices. COMMUNITY MANAGER |- TRENDYS (influence marketing start up) Developed and executed social media and communication campaigns aligned with marketing strategies. Enhancing brand presence through engaging content and monitoring KPIs with real-time dashboards and reports.