Tiana Razakarivony

Presentation of my professional journey Tiana RAZAKARIVONY-LINKEDIN.COM/IN/TIANARAZAKARIVONY H T I W D E L L I F A JOURNEY D N A S E R U ADVENT LEARNING Community Manager in apprenticeship in an influencer marketing startup. 1ST STOP: PERSONAL PROJECTS Creativity, personal projects, autonomy. From the world of startups to large international groups, in France and Africa, my journey is a journey where each stopover has forged my compass: agility as fuel, human impact as direction, and communication as a bridge between cultures. NEXT PLACE ? STOPOVER 2 : START UP TRENDYS - - STOPOVER 3: SANOFI FRANCE AND MOROCCO TURE R A P E D From Criminal Law Scholar to Strategic Communications Aficionado. STOPOVER 1: INTERNSHIP AT MADAGASCAR 2019 Internship in communications and marketing at HOMEOPHARMA, a homeopathic pharma. - Digital Communications HR Assistant. Communications and CSR Manager. The next chapter remains to be written, but the adventure continues with the same passion and curiosity. DETAILED PRESENTATION OF MY ASSIGNMENTS TRENDYS, a startup focused on influencer marketing -) Position: Community Manager Social media campaigns : design, execution, KPI monitoring : development and updating of and alignment with visibility and awareness dashboards, regular reports. objectives. Innovative strategies : enhancing brand visibility and targeting key audiences. Communication and social media : development and implementation aligned with the marketing strategy. DETAILED PRESENTATION OF MY ASSIGNMENTS TRENDYS, a startup focused on influencer marketing -) Position: Community Manager Rapid learning, Lack of structure, Skills development, dynamic Accumulation of responsibilities, environment, High workload that easily led to Versatility, Innovation. burn out, Organizational challenges. DETAILED PRESENTATION OF MY ASSIGNMENTS SANOFI France, pharmaceutical company -) Position: digital communications assistant Large perimeter : 16 production facilities, 3 Video production : internal communications, research and development centers, 4 human resources management. distribution centers, 5 tertiary sites in France. Creating internal editorial content: Event animation : enhancing connections Yammer, newsletters, SharePoint HR. between team and management. BEYOND MY ASSIGNMENTS Ambassador for the "Place d'Avenir Sanofi” initiative Lead group "Job Discovery" DETAILED PRESENTATION OF MY ASSIGNMENTS SANOFI France, pharmaceutical company -) Position: digital communications assistant Diverse missions with significant impact and a Insufficient acknowledgment of projects for large audience (internal communication, work-study students. professional integration for youth through CSR initiatives). DETAILED PRESENTATION OF MY ASSIGNMENTS SANOFI Maroc -), pharmaceutical company Job Title : Communications and Corporate Social Responsibility Manager Scope : 2,400 in Africa (Tunisia, Morocco, Egypt, Algeria, South Africa, and Ivory Coast). Crisis management and organizational change Corporate Public Relations Strategic initiatives: Wakanda (Divestment of the Press releases (appointments, conferences). family health business), Ocana (closure of Sanofi Press conferences, media network (Morocco site in Nigeria). Diabetes Sanofi Research Prize 2024). Morocco Earthquake : crisis management unit, Events featuring public gatherings (French internal and external communication, Fondation S ambassador). contributions (€1 million), “Earthquake Emergency” solidarity initiative. DETAILED PRESENTATION OF MY ASSIGNMENTS SANOFI Maroc -), pharmaceutical company Job Title : Communications and Corporate Social Responsibility Manager Scope : 2,400 in Africa (Tunisia, Morocco, Egypt, Algeria, South Africa, and Ivory Coast). Assistance for managers Advised senior leaders on change communications. Corporate Social Responsibility and internal initiatives Launch of the All Well initiative (paternity leave, wellness, athletic competitions). Sponsorship of JO 2024 (Sanofi Cup). Development of We volunteer with a community impact. DETAILED PRESENTATION OF MY ASSIGNMENTS SANOFI Maroc -), pharmaceutical company Job Title : Communications and Corporate Social Responsibility Manager Scope : 2,400 in Africa (Tunisia, Morocco, Egypt, Algeria, South Africa, and Ivory Coast). Strategic oversight and evaluation Creation and distribution of Q&A, Feedback... Close collaboration with cross-functional teams Drive Project : analysis of employee feedback HR initiatives (Bravo!, flu vaccination). and adaptation of communication (cultural). Internal events (influenza vaccination campaign, seminars, family days). Content development (Yammer, SharePoint, Outlook), Sanofi Morocco website enhancement. SOME KEY PROJECTS Organization of the 6th edition of the Sanofi Diabetes Research Awards Launch and management of the Sanofi Africa MCO Yammer group (+2 400 followers) 1st volunteer mission in Morocco as part of the We Volunteer program DETAILED PRESENTATION OF MY ASSIGNMENTS SANOFI Maroc -), pharmaceutical company Job Title : Communications and Corporate Social Responsibility Manager Scope : 2,400 in Africa (Tunisia, Morocco, Egypt, Algeria, South Africa, and Ivory Coast). Opportunity to work on large-scale projects (restructuring projects, CSR initiatives, Olympic and Para Games sponsorship). Direct impact on internal and external communications in a multicultural region. Organizational complexity, Sensitive project management, Adapt to varying stakeholder expectations with limited resources. S N O I T A V I T O M MY GROW IN A STIMULATING ENVIRONMENT RISING CHALLENGES WITH A POSITIVE IMPACT DEVELOP NEW EXPERTISE STEP OUT OF MY COMFORT ZONE Any questions ? Please, say no.