Thys du Plooy

Matthys Johannes du Plooy Curriculum Vitae Personal Details Name: Thys du Plooy (Matthys Johannes) Candidate Race & Gender: White Male Citizenship: South African ID Number:- Last Position: SEO and Analytics Specialist – FNB Online Current Position: SEO and SEM Manager – Forge Media Qualifications and Professional Development Date Institution Qualification 1995 Zwartkop High School Matric Career Summary Company Name Position Duration OfferForge SEO & SEM Manager 1 yr FNB Online SEO and Analytics Specialist 3 yrs Stargaze Media Search Engine Optimizer 1 yr Skillpod Media Freelance Search Engine Optimizer 1 yr Td4 Search Engine Optimization Specialist 4 yrs Osiris Trading Search Engine Optimization Specialist 4 yrs Employment History Dates Employer Position 2015 - Current Offerforge SEO and SEM Manager Responsibilities Developing strategies to improve website performance through search engine optimization & strategic paid media Improvement of conversions through respective online properties resulting in increased leads generated and increased sales Increase profitability through efficient advertising and best practices. Develop new channels for selling of services and products Continuous analysis of advertising spend and conversions through the whole funnel to optimize results. Management of paid search, display ads, retargeting ads, social media profiles & ads Dates Employer Position 2012 – 2015 FNB Online SEO and Analytics Specialist Responsibilities Analyze data to assist in developing new strategies Analysis using web tracking software like Google Analytics and Site Catalyst Identify trends in web usage and transactional behaviour to improve user experiences, increase online functionality usage and maximise profitability Search engine optimization Dates Employer Position 2011 – 2012 Stargaze Media Search Engine Optimizer Responsibilities Implementation of new search engine strategies Generation of income through driving targeted traffic Management of SEO team as well as reporting on progress Dates Employer Position 2010 – 2011 Skillpod Media Freelance Search Engine Optimizer Responsibilities Promotion of online and mobile platforms Generation of traffic through search engine optimization Web copywriting, blogging and press releases Social network interaction Dates Employer Position 2005 – 2009 Td4 Search Engine Optimization Specialist Responsibilities Website portal development Generation of search engine traffic through search engine optimization Monetizing of traffic through different online advertising mediums Dates Employer Position 2001 – 2005 Osiris Trading Search engine Optimization Specialist Responsibilities Manage online portals Analyze competitor strategies and marketing approaches (very unique business) Optimized portals to increase search engine traffic and visitors through technical skills Performed constant link-building