Thomas L. Conn
Social Media Manager & Strategist
Neenah, WI--thomaslconn.wixsite.com/portfolio
SUMMARY
Social Media Manager/Strategist with 7+
years of experience. Proven success
running campaigns & building strategies
that increased engagements 500% & cut
CPCs below $1. Expertise with data
analysis, reporting, and social listening.
With 2 English degrees & strong business
acumen, I bring a storytelling approach to
social media marketing & management.
SKILLS & TECHNOLOGY
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Social Media Marketing
Paid Social Advertising
Content Creation
Data Analysis & Reporting
Social Listening
Agile Marketing
Community Management
Team Leadership
Graphic Design
Photoshop, Canva
Copywriting
Blogging
Crisis & Risk Management
Training, Interview, Hiring
Facebook, Instagram, Twitter,
LinkedIn, Pinterest, Snapchat
Sprinklr, Sprout Social, Hootsuite
BazaarVoice
Microsoft Office: Word, Excel,
PowerPoint, Outlook, OneDrive
EDUCATION
University of Wisconsin-Oshkosh
M.A. in English
Sept. 2009 to Jan. 2012
Oshkosh, WI
University of Wisconsin-Oshkosh
B.A. in English & Creative Writing
Jan. 2005 to Jun. 2009
Oshkosh, WI
EXPERIENCE
Aquent – Remote
Sept. 2020 to Present
Social Media Contractor
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Provides organic & paid social media campaign support to clients
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Delivers ongoing data analysis & reporting
Independent Freelancing - Remote
Aug. 2020 to Present
Freelance Social Media Consultant
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Delivers clients social media marketing consultation, strategy, & execution
Network Health - Menasha, WI
Jun. 2020 to Sept. 2020
Social Media Coordinator
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Created & published content for social media campaigns
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Developed 3-month strategic paid social campaign key business effort
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Proposed innovative social media technology solution
Alexander Mann Solutions - Remote
Feb. 2020 to May 2020
Employer Brand Social Media Strategist
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Recommended social media strategies & tactics for business clients
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Assisted with overall Employer Branding initiatives
Alta Resources - Neenah, WI
Apr. 2019 to Dec. 2019
Social Media Team Leader
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Led 5 social media specialists & averaged 3-hour response time
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Implemented social media CSAT survey & achieved 95% score
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Developed social media processes & training modules for NA & global regions
Kohler Co. – Kohler, WI
Sept. 2018 to Mar. 2019
Sr. Social Media Communications Specialist
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Owned management & content creation for Kohler’s hospitality accounts
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Produced paid campaigns averaging CPC below $1 & 2.5% CTR
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Delivered social media strategy to Executive Chairman & business leaders
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Developed 5-month A/B testing strategy for new wellness-focused vertical
Best Version Media – De Pere, WI
Mar. 2018 to Jun. 2018
Content Specialist
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Advised writers on content guidelines & proofread magazines
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Wrote business, marketing, & lifestyle articles
Kimberly-Clark Corporation – Neenah, WI
Apr. 2012 to Nov. 2017
Social Media & Agile Coordinator - Mar. 2016 to Nov. 2017
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Managed 6 community managers executing corporate & brand social media
strategies
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Implemented content process resulting in 20% of content created in-house
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Increased Cottonelle brand’s performance by 500% by targeting untapped
audience
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Led eCommerce audit project to improve responses & consumer reporting
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Developed pilot for new go-to-marketing social agility process
Social Media Community Manager (Contractor) – Jul. 2013 to Mar. 2016
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Led 5 community managers for adult/feminine care & baby/childcare brands
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Mitigated notable Huggies Wipes social media crisis with team
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Owned corporate & talent acquisition/careers social media content calendar
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Invented standard community manager training process & increased retention
Consumer Service Representative (Contractor) – Apr. 2012 to Apr. 2013
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Handled initial & follow-up consumer phone, email, & chat communications
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Maintained 98.5-99.5% accuracy of coded consumer files
