Thomas Choice-LinkedIn: thomaschoice,
Cape Town, South Africa - London, United Kingdom
PROFESSIONAL SUMMARY
Dynamic marketing professional with extensive experience in digital strategy and funnel execution,
combining technical savvy with creative insight. Proven track record in startup environments, showcasing versatility and a scrappy, results-oriented approach. Expertise includes developing high-impact
marketing strategies for lead generation and community building, as well as implementing automation
systems. Skilled in branding, copy writing, and particularly adept at leveraging martech stacks to
enhance customer engagement and retention.
EDUCATION
Bachelors of Business Administration
VEGA - University of Brand Marketing
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Grade: Cum Laude
WORK EXPERIENCE
Marketing Lead
Factor, Full-time
2023 - current
Developed and implemented marketing campaigns to drive community growth and user engagement across
all social media platforms. Collaborated with cross-functional teams, including product development and
customer support, to gather insights and feedback from the community to improve product offerings and
user experience.
Retention / Automation Marketing Lead
Threecolts, Contract
2023 - 2024
Transitioned systems from reactive emailing to data-driven email automation, implemented CRM Hubspot
across the 18 product suite. Introduced email sequences across the consumer life cycle to improve
retention through increased product understanding and use. Worked alongside partnerships and acquisitions
departments to refine B2B outreach strategies.
Digital Marketing Manager
SonX, Full-time
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Developed and executed the initial digital strategy for SonX, focusing on community management, social
media growth, user retention, and brand building. Pioneered content strategy, focusing on building relevant
content buckets to engage and nurture follower growth. Launched referral/affiliate campaign to spark hype
for V1 product launch.
Marketing Manager
Lighthouse Financial Technologies Inc., Full-time
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Led the marketing team in building and implementing the foundational marketing strategy, encompassing
brand development, email marketing, social media, and blog content to drive lead generation and internal
conversions. Analyzed customer journeys and conducted consumer insight surveys to enhance product
development and refine lead nurturing tactics. Utilized data analytics tools like Amplitude, June, and
Segment to create events for lead retargeting based on online behavior.
