Thomas Brien

Thomas Ross Brien Senior Marketing Professional | Strategic Leader | Revenue Growth Expert 📍 Accra, Ghana | 🌐 https://www.linkedin.com/in/tomrossbrien/ 📧-| 📞 - | - About Me Results-driven senior marketing professional with nearly two decades of cross-industry expertise. Proven track record in marketing strategy, brand management, revenue growth, customer retention, and stakeholder engagement. Adept at leveraging data-driven insights to deliver impactful campaigns and build strategic partnerships. Passionate about innovation, digital transformation, and driving organisational success. Core Competencies Marketing Strategy & Operations Brand Management & Communications Revenue Growth & Forecasting Customer Lifecycle Management Stakeholder Engagement & Partnership Development Digital Transformation Data Analysis & Decision Making Professional Experience Head of Marketing & Partnerships Ascend Digital Solutions Ltd. / Smart Infraco Limited / Next Gen InfraCo Oct 2022 – Present Spearheaded Ghana's 5G network launch, uniting local & global industry leaders. Established the company as a thought leader through key industry events. Strengthened B2B relationships via account-based marketing. Developed strategic partnerships to expand business reach. Enhanced digital presence with thought leadership initiatives. Head of Marketing & Communication Busy Internet Mar 2018 – Mar 2022 Led the five-year business digital strategy, driving growth and innovation. Successfully launched new products, including unlimited internet plans. Directed the revamp of a customer-centric mobile app and website. Managed creative agencies to deliver campaigns within budget constraints. Senior Marketing Manager, Customer Value Management Busy Internet Sep 2016 – Feb 2018 Increased app penetration by 15% within two months of launch. Improved customer win-back rates, reducing churn by 2%. Partnered with Forbes to launch the Forbes8 platform in Ghana, a first in Africa. Customer Loyalty & Analytics Manager Bharti Airtel Aug 2015 – Sep 2016 Designed and launched Airtel Rewardz loyalty program, driving ARPU growth. Achieved 12% growth in customer enrolment and 20% in partner engagement. Marketing Manager – Revenue & Tariff Planning Bharti Airtel May 2014 – Jul 2015 Delivered 90% of business gross revenue through strategic annual planning. Provided actionable insights on customer usage to inform pricing strategies. Business Decision Support - Marketing Millicom International Cellular Feb 2013 – Apr 2014 Identified opportunities for revenue growth through data-driven market analysis. Piloted loyalty programs targeting high-value customers. Management Information & Performance Analyst Barclays Bank Aug 2007 – Sep 2011 Led initiatives reducing loan impairments and improving portfolio performance. Directed recovery campaigns, achieving significant financial returns. Education MBA, Business Administration – University of Roehampton, UK (2011 – 2012) BSc, Business Administration – Ashesi University, Ghana (2003 – 2006) Professional Memberships Full Member, Chartered Institute of Marketing, UK (#-) Awards & Recognitions Marketing Professional of the Year (I.T. Category) – Premier Marketing Leadership Awards (2024) Activities & Volunteering Resource Person, BP Innovation Factory (2024) Career Mentor, Ashesi University -, 2023) Volunteer, Young Enterprise UK -)