Thilini Bandara
--thilbee.wordpress.com
EXPERIENCE
WRITING/DIGITAL MARKETING WORK
PROFESSIONAL SUMMARY
Versatile
and
forward-thinking
Content
Specialist with over a decade of experience
spanning
legal
writing,
digital
marketing,
journalism, and creative copy writing. Adept at
leveraging a wide range of advanced AI tools to
streamline
content
storytelling,
and
workflows,
drive
enhance
engagement
across
platforms. Brings a unique blend of technical
Freelance Consultant – Content Strategy & Digital Marketing
Self-Employed | 2016 – Present
Designed and executed digital content strategies for clients across industries including
education, e-commerce, travel & real estate.
Integrated various AI tools for efficient content production and performance
monitoring.
Delivered SEO-optimized blogs and multilingual marketing assets.
Contributed to AI-driven social media campaigns,infographics and videos using AI tools
to deliver dynamic written and visual content.
Engaged in building prompt libraries to improve consistency and content turnaround.
Monitored content performance using analytics platforms and adjusted strategies
accordingly.
Stayed updated on emerging AI technologies and assessed their applicability in
generating content
acumen, linguistic expertise, and strategic vision
to produce effective content,aligned with brand
voice, audience needs, and emerging digital
trends.
CORE COMPETENCIES
AI-Powered Content Creation
Prompt Engineering & Workflow Optimization
Digital Strategy & Campaign Planning
Legal Writer | 2020 – 2024
Drafted legal documentation and case summaries with precision and clarity for a highprofile legal chamber.
Translated complex legal concepts into accessible language
communications and reports.
Integrated AI-assisted workflows for documentation efficiency.
for
external
Digital Marketing Analyst / Copywriter | eBEYONDS Pvt Ltd | 2013 – 2016
Copy writing for social media and web content while collaborating on strategy for SEO,
PPC & social media campaigns
Created conversion-focused copy for various clients in retail, tourism, and education.
Legal & Technical Writing
SEO, Web Analytics & CMS Management
Copywriting (English/Sinhala) & Editing
Web Journalist | Earth Lanka.net | 2011 – Present
Authored in-depth articles covering environmental, political, and cultural topics.
Conducted live event coverage, shaping public narratives on key issues.
Proof Reading
Visual Content & Video Scripting
Multilingual Content Development
Effective and assertive Communications
TOOLS & TECH STACK
AI/Content Tools: ChatGPT,Google AI Studio,
DeepSeek,Grok,Gemini, Copy.ai, Grammarly,
Midjourney, DALL·E , Sora, ElevenLabs
Video Presenter | Laska.Asia – Online Magazine | 2012 – 2013
Produced video interviews and lifestyle segments featuring emerging talents.
Blogger | Youth Time Magazine | 2012 – 2016
Developed engaging think pieces&cultural commentary for a global young audience.
Copywriter | Dias N Bows Pvt Ltd | 2012 – 2013
Headed the copy writing department looking after sevaral local brands.
Translator | EML Consultants (Pvt) Ltd | Part-Time, 2013
Translated reports and outreach materials for community development projects.
CMS & Analytics: WordPress, HubSpot, Google
Analytics, SEMrush,Small SEO Tools
Design & Video: Canva, PageModo, Adobe
Express
Marketing & PM: HootSuite,Mailchimp, Trello
HANDS ON EXPERIENCE
Creative writing, Radio/TV voicing, Storyboard
drawing, Drawing, Painting, Translating , Satirical
Political Blogging
Creative Writer | Nirmani.com | 2010 – 2012
Developed blog posts and branded content for small businesses.
Freelance TV Presenter | Max R TV | 2013
Presented weekly live-TV segments .
Blogger | Hey Success Blog | 2011 – 2012
Published blogs targeting international students and early-career professionals.
Content Creator | EndIgnorance.net – Geneva | 2012 – 2013
Created socially responsible content focused on global development themes.
CERTIFICATIONS
SOCIAL ENTREPRENEURSHIP/ INGO/VOLUNTEER WORK
Google AI Essentials-May 2025
Google Prompting Essentials-May 2025
Ecommerce Analytics - From Data to Decisions
Issuing authority Google
Issued Jun 2014.No Expiration Date
LinkedIn Learning
Generative AI for Digital Marketers-2025
KITHULA | Founder- November 2018
A socially conscious organic food brand sourced from grassroot level treacle makers
Poseidon Army Marine Project-June 2012- present | National coordinator
Action/2015 | Organized ‘action/2015 Sri Lanka youth campaign’ along with 100
mobilization events in 80 countries worldwide
Conference Of Youth 11 - Ahmedabad-November 2015 | United Nations Framework
Convention on ClimateChange (UNFCC)
Fellow | Vital Voices Global Partnership- Washington D.C. 2013 | Civil Rights & Social
Action
SASYHR2014 - South Asia Summit on Youth and Human Rights - Sri Lanka
Microsoft Copilot: The Art of Prompt Writing-2025
Global Power Shift -Turkey - June 2013
Global Youth Anti Corruption Conference-World Bank | Brazil November 2012 | Sri
Advertising on Facebook
Lanka Rising - Project on Citizen Journalism
Rhodes Youth Forum - Greece -September 2012 | Youth Time International
Content Marketing: Blogs
Movement
Seliger Youth Forum - Russia - July 2012 | Sri Lanka World Conference on Youth-
SMM with Facebook and Twitter
2014 - Promotional campaign in Moscow
OMCA™ Certification for Digital Marketers
Employer Branding on Linkedin
Learning to Write Marketing Copy
Marketing Analytics: Setting and Measuring KPIs
UC Berkeley
BerkeleyX: ColWri15.2x
English for Journalists
India Youth Forum - New Delhi -March 2012 | Youth Time International Movement Czech Republic
Active Citizens | Member |A global network of community leaders developed by the
British Council & local civil society partners
Education UK exhibition| British Council- March 2012 |Marketing/Customer Services
Active member| Rotaract club of Colombo
Make it green again(MIGA) -October 2011 British Council | Creative Team -using
social & digital media to Carry out environment campaigns
South Asian peace Youth Camp | Sri Lanka- United Nations Friendship Organisation
(SUNFO) | Media Unit- December-2011
PROJECT MANAGEMENT WORK
Beginner SEO with Semrush Acdemy
Project manager- Casino Marina International- Rank Entertainment Holdings |-
Spearheading overseas projects
Budgeting and costing
Coordinating with suppliers, vendors and other stake holders
Preparing weekly progress reports to the management
Market research
Identifying potential market risks
Coordinating with contractors
SKILL HIGHLIGHTS
Analytical skills | Strategic Planning | Project
EDUCATION
Management | Budget Development | | Grant
Writing | Community Advocacy | Negotiation
Skills | Leadership & Communication skills |
Decision Making & Delegation | Creative copy &
visual storytelling | English/Sinhala Translation |
Digital,
Mobile
&
Social
Media
Advertising(Facebook,TikTok,X,Pinterest,Snapchat
,LinkedIn,Tumbler,Instagram,YouTube Google+) |
Digital Marketing Strategy |Market Research
INTERESTS
International Relations | Policy Making | Satirical
Writing | Social Entreprenuership | Citizen
Journalism | International Development |
Poverty Alleviation | Women & Community
empowerment | | Start-Ups
Ch.Charan Singh University-Meerut
Bachelor of Arts in Psychology 2017
Bandaranaike Centre International Studies (BCIS)
Higher Diploma in International relations
Ch.Charan Singh University-Meerut
Master of Arts in Psychology 2019
The Chartered Institute of Management
University of Bedfordshire
MBA - Masters in Business Administration
(Marketing) JULY 2019
Sri Lanka Law College
Attorney at law-
Accountants (CIMA)
Upto operations level
Visakha Vidyalaya-Colombo-05
Advanced Levels
Biology C
Physics C
Chemistry C
Bandaranaike Int’l Diplomatic Training
Institute (BIDTI)
Ordinary Levels
Diploma in World Affairs and Diplomacy
9A Passes
REFERENCES
Sudarsha de Silva
Editor-in-Chief
Dr Jayantha Garusinha
Medical Officer
Earth Lanka
198/4,
Padukka Divisional Hospital-
Borella Road,
Depanama,
Pannipitiya-
