Thiago Cardial Da Silva

Thiago Cardial LinkedIn | +55 - | - Skills ____________________________________________________________________________________________ ​ ​ • • • • Paid Media | Google Ads | Facebook Ads | Youtube Ads | Microsoft Ads | LinkedIn Ads | Pinterest Ads | Reddit Ads | SEM SEO | Google Analytics | Facebook Pixel | Meta Business Suite | Google Tag Manager | Google Search Console | Google Looker CRM | E-mail Marketing | Marketing Automation | Hubspot | ActiveCampaign | RDStation | Wordpress | Shopify | Nuvemshop​ Growth Marketing | Marketing Strategy | eCommerce | SASS | Lead Generation | Organic Marketing | Growth Hacking | Inbound Marketing​ Experience _______________________________________________________________________________________ ​ Senior Growth Marketer Top Growth Marketing Los Angeles, USA Jan/2022 - Current • Media Buyer for US-based eCommerce brands, running ads on Google Ads, Youtube Ads, Microsoft Ads, LinkedIn, Pinterest and Reddit. • Contributed to defining the client’s digital marketing strategy, advertising budget, goals, target audience, keywords and creative strategy.​ • Participated in monthly meetings, directly guiding clients on their marketing strategies. • Responsible for setting up tracking, data collection tools, product feeds, and reporting tools and making sure they worked properly.​ • Directly managed a budget that averaged $100k-150k monthly spend in ads across several different clients simultaneously. • Reached a 70% success rate on ROAS (Return on Ad Spend) targets historically. The peak budget under management was $450k/month. • Lead the introduction of a new reporting tool that improved the speed of building and managing reports by 3x. Digital Marketing Consultant ONEG (Self-Employed) Brazil Jun/2019 - Jan/2022 • Provided consulting services for local companies, mostly working on Paid Media (Google Ads, Facebook Ads) and CRM (Hubspot, ActiveCampaign) operations. Provided Growth Marketing and CRO consultations as well. • Grew the revenue of an insurance technology company by 45% in 20 months. During that period I was the only person responsible for both their marketing strategy and marketing operations consisting of Paid Media (Google and Facebook Ads), CRM (Hubspot) and SEO. On top of the +45% revenue increase, their SEO impressions grew by 50%, new clients increased by 30% YoY and a new product was developed based off marketing insights. A Venture Fund then acquired the company. • Designed and validated the website marketing strategy of one of the biggest real-estate companies in the country, which later was replicated to +70 units they have. • Created a Marketing Data Dashboard for a recruiting company, connecting an SQL Database to 3 media channels, reducing the weekly time spent on data collection from 8 hours to zero. ​ Inbound Marketing Analyst - SEO & Copy Social Brain Brazil Jul/2018 - May/2019 • Worked as a copywriter, SEO analyst and Inbound Marketer for a B2B Leadgen Agency. Mainly worked on writing articles, e-mail flows, creating chatbots, content marketing planning, SEO analysis and strategy. Copywriter, Content & SEO Freelancer Self-Employed Brazil Jan/2017 - Jun/2018 • Reached top 5 copywriters out of about +8.000 in Brazil's biggest freelancing website. Wrote +1000 articles, +3 books as a Ghost Writer, reached 25 first pages on Google and provided SEO consultations. ​ Education ________________________________________________________________________________________ ​ Bachelor of Communications UTFPR Curitiba, Brazil 2012 - 2016 • Won the best communication project award.​ Projects __________________________________________________________________________________________​ ​ • Tea Website: Created a content website focusing on tea-related keywords, reaching 25 Google’s first pages and 2000 organic monthly visits. It was a way to build my Content and Digital Marketing portfolio at the time and prove my SEO skills in a real-life scenario. (2017) ​ Social Work and Interests ___________________________________________________________________________​ ​ • +Nos: I had the honor to teach English at +Nós for a year, a social program that provided free education to students who face a wide range of social barriers, from poverty to discrimination.​ • ABAE: Annually donate and participate in a project that maintains over +17 (and growing!!) children in high-quality private schools. • Interests: Culinary, Finance, Food culture, History, Economy.