Theryce Bernardo

THERYCE BERNARDO MARKETING ✦ SALES ✦ OPERATIONS ✦ DESIGN - (- bit.ly/therycedesigns RELEVANT EXPERIENCE Head of Marketing, Brand Manager NarraSoft Inc. NOV 2021 - APR 2023 Brand Strategy Intern Rappler (TheNerve) AUG 2021 - NOV 2021 Orchestrated successful company rebrand, strategizing a full-scale brand overhaul completed within a three month timeline. Effectively led all brand revitalization efforts by overseeing the creation of major brand assets such as logos, vision and mission statements, brand voice, and visual identity. Designed captivating collateral used across all internal and external brand materials. Executed website redesign, securing 20% higher click-throughs and 15% more traffic. Strategized content marketing campaigns to drive organic growth across the company’s marketing channels, elevating audience engagement by 20% through executed branding strategies. Elevated audience engagement by 20% through executed branding strategies. Collaborated with cross-functional teams to align brand and marketing strategies with growth objectives. Shaped impactful brand strategy presentations for vital clients. Gathered real-time consumer feedback for world-renowned brands following new product releases. Product Manager *Lateral movement from sister company, DealForce DemandLever JUN 2021 - SEP 2021 Commanded a top-tier business unit, strategizing sales and financial growth. Captured 70% of company revenue through successful contract closures. Guided a 16-member production team, lowering overdue project rates by 50% through transformative team management and coaching. Slashed client churn from 47% to 32% within a 1-month timeline. Innovated with keen industry trend insights and strategic utilization of internal and external market research. Conceptualized and implemented product offerings with thorough market research and internal data analysis. Crafted effective sales management pipeline, targeting gaps within the sales funnel and improving lead magnets. General Manager DealForce SEP 2020 - JUN 2021 Presented insightful growth reports, aiding CEO decisions. Contributed comprehensive strategy plans which prevented the company’s closure. Spearheaded end-to-end company rebrand and restructuring. Achieved $20,000 monthly revenue on average via high-ticket service management. Forged robust client connections, fueling sustainable growth and a 95% retention rate. Increased account profits by an average of 20% per client through effective client journey strategies. Led short-term and long-term operations, enhancing efficiency through strategic action plans made through crossdepartmental supervision and management. Addressed high-level client concerns adeptly to maintain client satisfaction ratings. Achieved 98% placement rate in candidate selection by refining recruitment and candidate sourcing processes. EDUCATION St. Paul College, Pasig | Humanities and Social Sciences Graduated 2020 NOTABLE PERSONAL PROJECTS Brand Identity and Design, Mermaid Beauty Cosmetics (2021) - Strategized and executed their brand redesign. Designed new product packaging which caused a 15% growth in monthly sales. Led increased Social Media presence through brand collateral. Published Article, Rappler (2021) - Wrote a piece entitled ‘[OPINION] The Diary of a Call Center Agent’ Published Article, Rappler (2021) - Wrote a piece entitled ‘[OPINION] Read this before you judge a non-graduate’ Public Interview, Rappler (2021) - Interviewed on a Rappler Podcast episode entitled “I’ve Got An Opinion: I didn’t go to college, and that’s okay’ Brand Design, Pastilan sa UP (2022) - Created the brand design and identity of ChefNurse’s subsidiary food business, creating materials featured on physical signages, digital goods, and promotional material used across two locations. Album Cover Art, The She Gulls (2023) - Made music cover art used across streaming platforms and Social Media for a Miami-based rock band.