GRAPHIC DESIGNER • ART DIRECTOR • CREATIVE DIRECTOR
CONTACT--www.3leafdesign.com
ABOUT ME
Innovative and proven creative director with extensive experience
in creative design, brand development, and project management. Provide
leadership and guidance through consistent high expectations, effective
communication, and strategic design. Seeking to apply my knowledge,
experience, and passion while supporting the creative team.
linkedin.com/in/3leafdesign
EDUCATION
Bachelor of Fine Arts, Visual Design
University of Massachusetts, Dartmouth
Project Management Certification
Villanova University
SKILLS
• Areas of Expertise: Graphic
Design, Brand Development,
Illustration, CSS3 & HTML5,
Presentation Design, Adobe
CC, Microsoft Office, Project
Management, Print & Digital
Solutions, Web & Social Media
• Related Skills: Responsive Design,
Design Thinking, User Experience,
Slack, Dropbox, Google Drive,
Zoom, Webex, Graphic Design tools
and trends, Agile work processes,
Oblong Technology, New work
productivity tools adopted on a
regular basis
PROFESSIONAL EXPERIENCE
President and Creative Director
3•Leaf Design • Attleboro, MA • 2002 – Present
Provide full service Creative Design Solutions including corporate brand
development, print and digital collateral, event assets, web design, logo creation,
and innovative social media graphics.
• Designed four (4) logos awarded and recognized by The Big Book of Logos
• Consistently meets and exceeds client needs and deadlines
• Provide strategic research and development helping clients successfully launch
new products, introduce a company, or become a market leader
• Create high-impact, high-quality design solutions for multiple industries
including biotechnology, pharmaceutical, cyber security, software, media,
manufacturing, and many more
• Maintain client relationships and satisfaction by providing effective
communication of project status and creative solutions to improve quality
of finished assets
• Established collaborative relationships with multiple manufacturers, printers,
distributors, and freelancers
• Implemented the use of creative briefs
Lead Designer and Brand Development
IBM • Armonk, NY (Remote position) • 2013 – 2018
Creative lead and project manager responsible for building and creating a unified
IBM Security brand. Built out and led internal design initiatives while resolving
complex design issues.
• Created the IBM Security Brand Guidelines to direct internal and external teams
on the usage of logos, color palette, visual elements, positioning statements,
and print and digital assets
• Developed and enhanced print collateral, email templates, social media
elements, web graphics, event materials, and display graphics
• Produced high-quality and innovative presentations used for keynotes,
webinars, executive meetings, sales tools and training
• Collaborated with global team members, executives, engineers, software
developers, and marketing teams to create IT infrastructure graphics, flow
process illustrations, infographics, datagrams, and icons
GRAPHIC DESIGNER • ART DIRECTOR • CREATIVE DIRECTOR
CONTACT--www.3leafdesign.com
linkedin.com/in/3leafdesign
Senior Designer
MJ Research Incorporated • Waltham, MA • 2000 – 2001
Responsible for developing and strengthening the company brand and promoting
the image of an industry leader.
• Designed a timeless clean brand that used bold colors, geometric typeface,
and simple gradients to feature company products and logo
• Responsible for establishing the creative direction, computer production,
staffing, vendor acquisition, and managing the editing and proofing process
• Improved production procedures, protocols, communication, and scheduling
by utilizing project management tools and techniques
• Built a strong collaborative creative team via active working sessions, effective
professional development, inclusive brainstorming, and quality leadership
Assistant to Creative Director
Abbott Laboratories • Abbott Park, Ill • 1998 – 2000
Lead Designer responsible for applying company brand standards to global
product line which included packaging, labeling, user manuals, advertisements,
and brochures.
•
•
•
•
Lead Designer on $1.5 million rebranding project
Met the deadlines and budget requirements for rebranding project
Promoted twice during rebranding project for work excellence
Headed production initiatives by managing the workflow of staff designers,
proofing assignments, and file management
• Art directed photo shoots which included acquisition of photographers, stylists,
models, and site locations
• Created high-impact presentations with sensitive information for delivery
by executives
Be seen.
Be heard.
Be remembered.
Worked in
--
www.3leafdesign.com
Whether you’re launching a new product or service, or you’ve been in
the game for a while, you can elevate your brand with great design.
Elevate your brand.
years in business
Theresa O’Toole
3•Leaf Design is a full service graphic design firm that produces identity and
branding programs, marketing collateral, web and social media elements, exhibit
and display assets, and customized illustrations including infographics and icons.
Number of
Clients
42+
28+industries
medical, biotechnology, pharmaceutical, software, cyber security,
media, manufacturing, science-driven publishing, high-tech
Designed four logos awarded and recognized
by The Big Book of Logos.
Summary of Services
Identity & Branding Programs
Building a strong brand or corporate identity that provides a
competitive advantage, stabilizes an organization, and adds
economical value. With the rapid change in communication
technology, a well defined brand can adapt to any change.
Logo Development
Creating a custom visual representation for an organization or
product using symbols, graphic elements, and typography. The
final deliverable includes formats that are scalable to any size
and printable on any surface.
Marketing Collateral
Focuses on the development of material such as brochures,
interactive PDFs, catalogs, direct mail, presentations, and
packaging. Effective marketing collateral must have a constant
and clear message that helps elevate an organization’s brand.
Meeting client needs by:
•
•
•
•
•
•
Listening, questioning and understanding
Using strategic research and development
Producing award winning creative
Designing solutions that meet the full scope of a project
Developing cost-effective solutions
Clearly stating outcomes, making adjustments as needed
while consistently meeting all deadlines
• Managing projects of all size and scope
• Providing quick turn-a-rounds when needed
Illustration
Using digital or traditional techniques in a variety of styles and
approaches. The result is scalable and printable illustrations,
icons, and stylized photography that can be used in a variety
of collateral pieces.
Web & Social
Supports the digital marketplace by creating graphics for use
on the web, email communications, or social media. Having a
strong social presence attract today’s tech savvy audiences.
Exhibit & Display Assets
Capturing your organization’s brand by using an environmental
solution designed for corporate events. Allows organizations
big or small to engage clients, business partners and
employees on a personal level.
RELATED SKILLS
Adobe Creative Cloud, Microsoft Office, CSS3, HTML5, Oblong
Technology, Slack, Dropbox, Google Drive, Zoom, Webex, Design
Thinking, UX, Responsive Design, Project Management,
Graphic Design Tools and Trends, Client Relations, Color Theory,
Printing Techniques, Detail Driven, Art Direct Photography,
Typography, Custom Manufacturing, Iconography, Wordmarks
