Theodore Edem Kwame Coffie

THEODORE COFFIE 5 Wawa Close, Kokomlemle, Accra - Ghana -- LinkedIn:https://www.linkedin.com/in/theodore-coffie/ Professional Summary Creative and versatile content writer with a proven track record of crafting compelling, SEO-driven articles and marketing materials. Over 7 years of experience producing high-quality content across diverse industries, with expertise in developing brand messaging that engages target audiences and drives measurable results. Adept at leveraging SEO techniques, market research, and storytelling to elevate online visibility and customer engagement. Core Competencies Strategic Communication & Brand Development Digital Marketing & Social Media Management Public Relations & Crisis Communication Copywriting & Copy-editing Brand Storytelling SEO & Digital Content Strategy Customer Engagement & Relationship Management Social Media Strategy & Engagement Social Media Management & Growth Strategies Research and content strategy development Editing and proofreading for quality and accuracy Proficiency in CMS tools Strong adaptability to diverse writing styles and tones Professional Experience Assistant Public Relations Officer Ghana Meteorological Agency – Accra, Ghana | February 2023 – Present Designed and implemented public awareness campaigns to engage stakeholders and communities, resulting in a 35% increase in participation. Led crisis communication strategies during the 2023 Akosombo Dam spillage, maintaining public confidence and transparent communication. Coordinated virtual and in-person events such as forums and community projects, ensuring smooth execution. Collaborated with in-house teams and web developers to redesign the agency’s website, improving user experience and accessibility. Communicated timely and accurate weather updates via social media and other platforms, ensuring public awareness. Supported public awareness campaigns and crisis communication, increasing public trust in the agency’s services. Corporate Digital Executive Royal Dach Pharmaceuticals – Accra, Ghana | April 2021 – March 2023 Spearheaded the digital transformation of the company’s online presence, leading to a 17% increase in month-on-month sales over eight months. Streamlined internal processes, enhancing operational efficiency and inter-departmental collaboration. Developed and executed SEO strategies, elevating the company’s online visibility and customer engagement. Provided training and coaching to team members on digital tools and customer interaction best practices. Managed media outreach and secured impactful coverage for brand initiatives. Created an editorial calendar to maintain campaign consistency across platforms. Creative Writer | SEO Strategist SwagSocial Digital – London, UK (Remote) | October 2020 – May 2021 Wrote over 500 SEO-optimized articles, contributing to a 30% growth in organic traffic across diverse client portfolios. Designed data-driven SEO strategies that significantly improved client search rankings and visibility. Conducted in-depth research to ensure factual accuracy and relevance, tailoring content to client objectives and audience preferences. Collaborated with marketing teams to create and execute content strategies that enhanced brand messaging and drove user engagement. Edited and proofread content to maintain high quality, consistency, and alignment with brand voice. Achieved a 60% average increase in client engagement rates across campaigns through persuasive and audience-targeted writing. Education Master of Arts in Media Management (Deferred) Ghana Institute of Journalism (now UniMac) – Accra, Ghana | September 2015 – May 2016 Bachelor of Arts in Communication (Public Relations Major) Ghana Institute of Journalism (now UniMac) – Accra, Ghana | September 2012 – May 2014 Diploma in Public Relations Management University of Professional Studies (now UPSA) – Accra, Ghana | September 2008 – May 2010 CERTIFICATIONS Fundamentals of Digital Marketing – Google Virtual Assistance Skills in the Digital Age – ALX AI Augmented Professional Development Skills in the Digital Age – ALX Introduction to Cybersecurity – CISCO NOTABLE PROJECTS SEO Optimization for SwagSocial Digital Developed tailored SEO strategies that significantly boosted search rankings and drove organic traffic for diverse clients, enhancing brand visibility via writing well-resourced and factual content. Digital Transformation Led the Ghana Meteorological Agency’s digital overhaul, improving public accessibility and engagement with services. Elevated Royal Dach Pharmaceuticals’ Alexa ranking from unranked to the Top 50,000 for African pharmaceutical companies and Top 40 in Ghana. CSR Initiative: The Xorse Project Collaborated with Wear Ghana to train head porters in Accra’s central business district, equipping over 100 individuals with employable skills in sewing, beading, shoe-making, and hairstyling, fostering economic independence. Social Media Strategy Partnered with Awo World and The Bloom Institute to refine their social media presence, storytelling, and SEO strategies, driving targeted campaigns that increased sales by 35% and 42%, respectively. Revamped the social media approach for the Ghana Meteorological Agency to ensure timely and accurate weather information dissemination. Crisis Communication Spearheaded crisis communication efforts during the Akosombo dam spillage in 2023, ensuring timely updates and maintaining public trust in the Ghana Meteorological Agency. TECHNICAL SKILLS Social Media Platforms: Facebook, Twitter, Instagram, LinkedIn, TikTok Analytics Tools: Google Analytics, Meta Business Suite, Hootsuite, Buffer Content Management Systems (CMS): WordPress, Wix Graphic Design Tools: Canva, Adobe Photoshop (basic) SEO Tools: SEMrush, Ahrefs, Yoast SEO Advertising Platforms: Google Ads, Facebook Ads Manager Email Marketing Platforms: Mailchimp, Constant Contact