Thayane Vitola Rohn

THAYANE ROHN . LEAD PRODUCT DESIGNER Ex-IBM, Whirlpool, Vivaldi NY @Reforge @Ideo 🏆IF and IDEA Awards / Summary / Professional Experience Product Design Lead with over 14 years of renowned UX/UI experience. Demonstrated success in shaping strategies for global brands such as IBM, driving sales growth for Whirlpool, and optimizing retail experiences for Nike. Trilingual proficiency in English, Spanish, and Portuguese, complemented by prestigious awards (IF, IDEA) and certifications (IDEO, REFORGE). With a proven track record of delivering exceptional user experiences, strategic vision, and collaborative leadership, I consistently drive product success and achieve tangible business results. PRODUCT DESIGNER DIRECTOR ……… LEAD UX DESIGNER LOCATION: Curitiba, PR, Brazil PHONE: - EMAIL:-LINKEDIN: https://www.linkedin.com/in/thayvr PORTFOLIO: https://www.behance.net/ThayRohn / Education BACHELOR OF GRAPHIC DESIGN FEDERAL UNIVERSITY OF PARANA, Curitiba, Brazil + TOP-RANKED STUDENT + Exchange Scholarship at KISD, Germany. / Certificates/Courses ● ● ● ● REFORGE, USA – 2023 Product Strategy, Advanced Growth Strategy, Mastering Product Management, Experimentation + Testing THE INTERACTION DESIGN FDN, USA – 2021 The Brain, Technology and Emotional Design COGNITIVE CLASS, USA – 2021 Data Science Methodology IDEO, USA – 2019 Designing Strategy VIVALDI, NEW YORK, USA – 2022 to 2024 ● ● ● IBM iX, LIMA, PERU – 2021 to 2021 ● ● ● ● English: Fluent Spanish: Fluent Portuguese: Native Led SAAS B2C End-to-End platform design for mobile and desktop, delivering exceptional user experiences for a Top TELCO company in LATAM. Drove 70% improvement in team satisfaction by implementing a highly effective design system, spearheading research operations with atomic research and success metrics. Workflow optimization with 60% time reduction through design ops and talent strategies. Tools: Figma, Notion, Jira, Slack UX LEAD AMABLE, LIMA, PERU – 2020 to 2021 ● ● ● ● Led a team of 6 in the Design of 15+ SAAS End-to-End features for Mobile App and Desktop, focused on B2C Excellence for Top Lead TELCO Company. Conducted future scenarios and user research. Crafted personas, journey map, and user flows. Guided Product Development Life Cycles within Agile Frameworks, Scrum and Kanban. Tools: Figma, Trello, Slack, Jira, Confluence, Mural INTERACTION DESIGNER WHIRLPOOL, JOINVILLE, BRAZIL – 2012 to 2019 ● / Languages Delivered outstanding end-to-end SAAS platforms for B2B/B2C markets, elevating mobile and desktop UX for top health and education brands with 100% validation result in user research. Streamlined design systems and growth-focused strategies resulting in a 80% user retention during alpha and beta phases Tools: Figma, Notion, Jira, Confluence, AI Artificial Intelligence, data analytics, ML Machine Learning ● ● ● Design strategies yielded a 10X sales boost, surpassing market predictions and fostering exceptional growth. Directed end-to-end UI design processes, ensuring user-centric information architectures, wireframes, UI, and low and high-fidelity prototypes that anticipate and impact trends up to 15 years ahead. Established design systems to ensure consistency across global TOP of MIND brands and products, fostering seamless collaboration among cross-functional teams. Tools: Adobe Creative Cloud, Photoshop, Illustrator Skills: User Experience, User interface, UX/UI Design, User-Centric Design, Human-Computer Interaction (HCI), Agile Methodologies, Product Design, Interaction Design, UX Research, User Research, Wireframing, Prototyping, Business Oriented, Analytical thinking, Creative Approach, Collaborative, Cross-Functional Collaboration, Stakeholder Management, Data-Driven Design, Iterative Design, Creative Problem-Solving, Strong Communication Skills, Design System, Design Thinking, Visual Design, Web Design, Mobile Apps, Multi-Device, Empathy, Global Remote, Innovation, Fast-pace, Product Management, Growth