Thato Letebele

THATO THATEDI LETEBELE - CURRICULUM VITAE Physical Address: 3451 Maliza Drive Moroka North Soweto; Email Address:- Cell Number:-; ID Number:- Work Experience Currently - Freelancing on a personal capacity on small projects Drafting project plans Arranging and facilitating media interviews - for an up and coming hip-hop artist and photographer Writing press releases Sourcing event sponsorship opportunities Company: Craving Novity Public Relations Position: Middleweight Account Executive Duration: June – August 2017 Clients Responsibilities Sony Mobile, Logitech Rolls Royce Bathroom Butler Reason for leaving: Difficult working conditions Writing press releases, Product review synopsis and media alerts Drafting campaign budgets Product Training Attending client status meetings, third party agency meetings, supplier meetings, Coordinating and attending influencer event, media and blogger events, influencer events. Sourcing and researching brand related media channels, influencers and events Reviewing and editing client coverage reports from JAE and Intern Drafting client status reports and status meeting notes Company: Tribeca Public Relations Position: Senior Account Executive Duration: September 2016 – May 2017 Clients Responsibilities Internet Solutions Qualcomm Next Biosciences Heavy Commercial Vehicles Red Bull Reason for leaving: inhabited growth Distributing news content – Press releases, event save the dates and invites Media, client and stakeholder liaison Sourcing client specific events, publication features, Creating new media lists and regularly updating existing lists. Sourcing client specific conferences and speaking opportunities Company: Eclipse Public Relations Position: Senior Account Executive Duration: May 2014 – August 2016 Clients Responsibilities Coca Cola – Sprite Fuze Tea Fanta Power Play Vitamin Water Valpre Spring Water (Miss Earth, Tsogo Sun), Smirnoff – Raga Bolo (CSI) Kimberly Clark – Baby Soft Builders Warehouse Edith Venter – Playing for Pink Fundraiser (CSI) SilverStar Casino Heineken Reason for leaving: seeking new challenges Drafting client PR Plans and new campaign proposals Attending client status meeting, third party agency meetings. Assisting on new business pitches/ proposals Briefing third party agencies/suppliers (Activations Agencies, Graphic Designers, Copywriters, Celebrities/ bloggers and influencers, venue staff) Coordinating and attending client events, mall activations, launch events, blogger events Sourcing and negotiating media coverage, client specific publication features, advertorial and editorials Media, influencer and third party liaison Writing and distributing press releases Sourcing press drop gift ideas and suppliers Organizing and facilitating brainstorms Conducting media trainings Tracking and compiling coverage reports Pitch story ideas to media Establishing new media relationships and maintaining existing relationships Conducting events specific site inspections Company: Ogilvy & Mather Public Relations Position 1: Intern – Jan - April 2012 Position 2: Account Executive - May 2012 – March 2014 Clients Responsibilities Sasol Sasol Inzalo Sasol Racing Sasol Solar Race Scaw Metals Africa Fashion International Lenovo GIBB Engineering PPC Cement Reason for leaving: wanting to grow my PR portfolio Pitching in story ideas to media Tracking and collating coverage clipping in cover reports (weekly, monthly and annual) Attending client and third party (advertising team) status meeting. Media and client liaison Sourcing client specific trends and competitor activities Sourcing profiling opportunities for top management Compiling team and client status reports. Company: AC Nielsen Media Position: Field Researcher Duration: January 2011- April 2012 Clients Responsibilities Brand House Johnny Walker Red Label Heineken Guinness Smirnoff – Spin Reason for leaving: Project ended Researcher – collating brand-specific information in various regions in Gauteng Asking both outlet owners and consumers targeted questions about the brands – consumer brand perception, brand loyalty and brand knowledge, outlets needs and request, marketing material (pay point promotional material, outside posters, information boards) Company: FIFA
 Position: Confederation Cup Media Volunteer
 Duration: June - July 2009 (Throughout the Confederations Cup) Responsibilities Welcoming international media into the various media-specific areas Facilitating media interview with either local or international soccer player and coaches Preparing the press conference venues Inviting media to daily press conferences Ensuring that media are aware of the daily media briefing sessions Ushering media around the stadium Company: Boston Media House Position: Student Assistant Duration: First three weeks of January Responsibilities Call Center Agent Campus Tour Guide Company: Orange Ink
Public Relations Position: Intern Duration: February- hours Clients Responsibilities: Jabbra ITEC Wyzetalk Reason for leaving: Prerequisite to getting my Diploma Compiling and updating media list Answering the phone Scheduling client meetings Updating team diary Source client related media opportunities Following up with media for coverage Educational background Secondary Education Tertiary Education Town View High School Matriculated - 2004 Subjects: English, Afrikaans, Biology, Economics, Business Economics Awards: Gold certificate - In public speaking Gold certificate in dancing Boston Business College – Diploma - Media Consultant NQF 4 equivalent Subjects: Advertising A&B, Public Relations, Journalism
, PowerPoint, MS Word, Excel, Windows XP Duration: 2006 – 2007 Second year: Public Relation and Practice Subjects: Communication and theory, Arrange a public relations/communication event, Perform support duties, Market research and promotions, Support function media liaison, Implementation of corporate identity and image, Brand, product and service promotions, process incoming and outgoing telephone calls, Understanding a selected business environment, Factors that influence productivity Awards - Top Student 2006 Boston Media house – Public Relations and Practice Accredited for the 2 years at Boston City and Business College Subject: Public relations Level 3 Duration: 2008 REFERENCES Tribeca Public Relations Cian MacEochaidh Managing Director
-/- Eclipse Public Relations Deborah O’Connell Business Unit Director- Ogilvy Public Relations Shantall Ramutsui Account Director
- Career Highlights 1. Forming part of the Sasol Solar Challenge and Sasol Rally teams – being the sole media resource 2. Running from inception to depletion the Sprite Uncontainable Hip-Hop event. 3. Managing and running the Playing 4 Pink fundraiser. Which was aimed at raising funds for breast cancer survivors More campaigns I worked on include: PPC Young Concrete Sculptures Awards PPC Reibeekburg Marathon Sasol New Signatures Competition