Thanvi

Senior Marketing Manager & Business Development Specialist THANVI SUBIN GET IN CONTACT Mobile:--www.linkedin.com/in/thanvi-subin-b-/ Bangalore WORK EXPERIENCE PERSONAL PROFILE Strategic and results-oriented Senior Marketing Manager with over 11 years of experience in digital marketing, brand development, and client account management. Adept at crafting performance-driven marketing strategies, handling end-to-end digital campaigns, and leading cross-functional teams. Currently managing 4 key client accounts, driving business outcomes through data-backed decision-making, creative execution, and strong relationship management. CORE SKILLS Digital & Social Media Marketing Business development and Inside Sales Performance Marketing Strategy Account Management (Handling 4 Client Accounts) Paid Campaigns & Advertising Content Creation and content management Video Marketing Team Leadership & Vendor Management Community Management Marketing Strategy & ROI Planning Event Management Website & Web Content Management CRM & Customer Engagement Mobile Marketing & Lead Generation Branding & Design Supervision Campaign Creation and development SENIOR MARKETING MANAGER 64INSPIRED CONSULTING | JULY 2019 – PRESENT Led digital strategy and execution for key client accounts across Education, B2B, B2C, Fintech, and Product-based industries. Handling full account management with a focus on retention and growth. Driving business development through upselling and client engagement. Managing performance marketing, lead generation, and ROI tracking. Coordinating cross-functional teams and oversaw brand campaigns and events. BUSINESS DEVELOPMENT – MARKETING DATATRACKS PVT LTD | JUNE 2017 – JUNE 2019 Led digital campaigns (PR, webinars, events) across Europe, Africa, India, and APAC. Developed region-specific content strategies supporting sales goals. Managed vendors and marketing assets tailored to diverse markets. CLIENT RELATIONS EXECUTIVE INTELLIFOUR SOFTWARE | SEP 2014 – MAY 2017 Managed client onboarding and relationship building. Led CRM initiatives and sales forecasting. Supported marketing campaigns for corporate clients. MARKETING EXECUTIVE EBDAA FACILITIES MANAGEMENT, DUBAI | SEP 2013 – AUG 2014 Executed marketing programs and ad campaigns. Handled e-marketing to boost brand visibility. EDUCATION Executive MBA – Digital Marketing Indian Institute of Management (IIM) | June 2023 Bachelor's Degree – Marketing & Business Communication University of Calicut | June 2013