Thais de Azambuja

THAIS DE AZAMBUJA GUERINONI Alberto Chabrier 226, Apt. 103, San Isidro- /-- Work Experience: Belcorp; Lima, Perú Octuber 2016 – January 2018 Sales Force Strategy & development Analyst • Guarantee a comprehensive value experience for the sales force ensuring a consistent 360° communication and flow of all touchpoints (magazine, printed materials, digital platforms and events). • Responsible for the execution and continuous improvement of sales materials and communication strategies for the “New Sales Force Program”. • Continuous research of the competition and investigation of the direct sales market’s best practices. Adidas Group SAC; Lima, Perú Trade Marketing Specialist • • • • • Responsible for the execution of campaign activations in points of sale in order to improve the consumer's shopping experience. Enhance points of sale through the correct communication and visibility of the Reebok and Adidas Originals brand imagen in order to generate conversion. Identify strategic opportunities for low rotation products in retail corners at shopping centers. Coordination between sales and marketing taking into account product volumes and budgets. Sales analysis and ROI tracking of campaigns and promotions. Punto Visual; Lima, Perú Marketing asistant • • • • April 2015 – October 2016 Octubre 2014 – Abril 2015 Analysis and proposal of augmented reality in advertising elements in order to create integration between traditional outdoor media and new digital media. Community management - Responsible for posting high impact content on social media platforms to increase visits and online traffic. Analysis of sales reports in regard to the performance of sales executives and profitability of billboards. Development of the “Sissa Design” project with the aim of diversifying the business. Bain & Company; Boston, MA May – November 2013 Digital marketing internship • Analysis of digital traffic through Google Analytics on the trends of users, page views and time spent by users in different areas of Bain.com • Development of competition analysis regarding the design and content of web pages taking into account cases of high impact consulting, mentions in social media, blogs and multimedia alternatives. • Optimization and modification of corporate profiles of the consultants that appear on Bain.com. Kraft Foods Perú, S.A; Lima, Perú Marketing Internship • • • May – August 2012 Support in the development of Field re-launch campaign promotional packages to present the brand's new portfolio. Data collection and direct contact with suppliers to manufacture 83,000 packages with Field products in order to be sold to traditional channels. Sales growth analysis through the elaboration of diagrams and graphs based on modern and traditional trade cookie inventory data. Education Colegio Franklin Delano Roosevelt 1994 – 2009 Universidad de Lima 2010 – 2011 Boston University 2011 – 2014 Business Administration Hobbies Flamenco, Steps, Photography