PHONE:--| www.linkedin.com/in/thaddeusblackshear
Websites: www.thaddeusblackshear.com | www.brevillemediagroup.com
__________________________________________________________________________________
Dear Hiring Manager,
Capitalizing on my background as a direct response digital marketing executive with
strong product development and sales capabilities, I became the managing member for
Choice Elementals, a nutrition supplement company focused on meeting the needs of men
which I sold in late 2017.
Owing to the relationship I cultivated with Fairlight Scientific, Choice Elementals served as
the exclusive distributor of various online supplements. My efforts increased gross sales
by $4.7M in 2015 and $6.3M+ in 2016. Now in pursuit of new opportunities, I would be
pleased to apply my thorough knowledge of marketing principles, brand, product, and
service management to add value to your company’s goals.
In my capacity as Managing Member of Choice Elementals, I have demonstrated my
strengths in translating data into actionable insights and strategies to increase site visits
and purchases of Spartagen XT, an herbal-based nutritional supplement.
In addition to drafting compelling video sales letters and creating banner ads, I also wrote,
directed, and produced commercials on various landing pages where affiliates would
direct traffic. With my deep understanding of digital, direct, and traditional marketing
principles, I offer the critical and creative competencies to deliver messages that resonate
with targeted audiences.
In an earlier role with Altare Publishing, I directed a team of 30 responsible for content and
product development for a direct response marketing company that creates and markets
digital information products.
My work was instrumental in creating compelling marketing messages that were shared
online and via direct mail – content that generated $1M in monthly revenue.
Equally important, I developed and managed the company’s customer support division, as
well as the fraud and chargeback division. My contributions reduced refunds by 25% and
led to the recovery of $30K per month in chargebacks.
Get to know more about by watching the videos below:
WATCH MY VIDEO INTERVIEWS
PHONE:--| www.linkedin.com/in/thaddeusblackshear
Websites: www.thaddeusblackshear.com | www.brevillemediagroup.com
__________________________________________________________________________________
You will see from the attached resumé that I possess a well-rounded business and
marketing background and proven skills in empowering people to focus on a common
goal. I led the planning, development, and execution of marketing initiatives that yield
consistent and sustained results.
My competencies include but are not limited to:
• Marketing & Content Strategy
• Content Creation
o Podcast
o Video Content
• Copywriting
o Sales Letters
o Sales Videos
o Emails
• Video Directing
• Customer support management
• Online Fraud & Risk Management
• Media Buying
• Product Development
It would be my pleasure to discuss how I can increase your company’s performance.
Please feel free to reach me at the email or number above to arrange a time to speak.
Please find resume and samples of my past work below:
PROJECTS:
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Some Copywriting Examples
Marketing Videos I Wrote & Produced
Realitytvee Sales Video I Wrote & Produced
Reality Based Concepts I Wrote & Produced
Driving School Marketing Campaign
Warm Regards,
Thaddeus Blackshear
PHONE:--| www.linkedin.com/in/thaddeusblackshear
Websites: www.thaddeusblackshear.com | www.brevillemediagroup.com
__________________________________________________________________________________
DIGITAL MARKETING PROFESSIONAL:
Digital Marketing & Social Networking Strategies Creative Vision & Entrepreneurial Spirit Strategic Direction
Brand Development & Oversight Revenue Generation P&L Management & Reporting Staff Leadership
Consumer Buying Behaviors Business Development Thought Leadership Data Analytics Omnichannel
Strategy
Highly accomplished marketing and sales leader with record of achievement leading the planning, development, and execution of
marketing initiatives. Generated revenue through successful development, launch, brand building, and marketing of new products.
Also, direct business development, channel management, and leverage power of mobile, video, and social media to deliver
messages, engage customers, and increase sales. Inspire team, leverage outstanding interpersonal skills, and demonstrate
adaptability to changing priorities; showcase thorough knowledge of marketing principles, brand, product and service management
practices.
SELECT HIGHLIGHTS
Developed distributor relationship with Fairlight Scientific to sell flagship product, Spartagen XT through Choice Elementals. Drove
additional $4.7M in gross sales in 2015 and $6.3M+ in 2016.
Conceptualized, developed, and executed compelling marketing materials, including web commercials and digital e-books,
audio podcasts, and video series – high conversion marketing content available to consumers.
Served in key leadership role, which included overseeing team of 30 creating innovative content for Altare Publishing.
Balanced effective action, commitment to excellence, initiative, and focus on work quality to achieve significant and sustained
sales of Pandora’s Box, an online dating advice system for men.
Led strategic planning, business, and product development. Introduced strategies to engage existing and potential customers
with compelling website content and products focused on optimizing health for male customers.
Added value as proactive business leader, which included translating data into actionable insights, strategies, and financial
plans. Defined best practices and developed comprehensive marketing programs that delivered revenue growth. Analyzed
revenues, costs, and implemented changes to achieve profitability and long-term success.
PROFESSIONAL EXPERIENCE
BREVILLE MEDIA GROUP | Union City, NJ
CHIEF MARKETING DIRECTOR
Mar 2018-PRESENT
Strategize and create content for independent developers of reality based shows and content for YouTube & Social media
platforms as well provide digital marketing and video production consulting services to small businesses.
Strategize branding and affiliate offer opportunities for the shows monetization. Write the initial treatment and develop the
shot list for each production and establish story board.
Consulted and provided copywriting and media services for a number of professionals that include but are not limited to
marketing startups, real estate agencies, insurance, online dating advice companies, restaurants and lending companies.
CHOICE ELEMENTALS | Union City, NJ
MANAGING MEMBER
Dec 2014- Oct 2017
Cultivate, manage, and maintain manufacturer relationship and develop sales and affiliate relationships to promote and sell
Spartagen XT, an herbal-based nutritional supplement for men. Create and generate back-end content that drives revenue and
integrates with compelling marketing messages to deliver website conversions.
Spearheaded creation of video sales letters, banner ads, web commercials, and other messaging where affiliate partners could
direct traffic.
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Outlined concepts; identified and retained ghost writers to create content and oversaw design work to produce
content for customers.
Performed sophisticated customer insight and data analysis that led to ROI-based results; leveraged digital
marketing and social media to achieve positive financial performance.
Led brand management initiatives and promoted innovation by partnering cross-functionally to ensure marketing was viewed
as indispensable resource to achieving financial outcomes. Led customer targeting strategies.
PHONE:--| www.linkedin.com/in/thaddeusblackshear
Websites: www.thaddeusblackshear.com | www.brevillemediagroup.com
__________________________________________________________________________________
ALTARE PUBLISHING | Union City, NJ
No 2009 - Mar 2017
SENIOR MARKETING EXECUTIVE -), CONTENT PRODUCER -), SUPPORT & RISK MANAGER -)
Spearheaded creation of products and content sold online, which included testing to determine effectiveness. Drafted and produced
commercials and partnered with affiliates to increase traffic. Directed and led professional efforts of team of 30, which included
customer support and chargeback staff. Created video sales letters, upsell content, and direct mail marketing materials used to
significantly increase sales.
Produced content that generated $1M in monthly sales, which included built-in auto-renew for monthly subscription of
Pandora’s Box, as well as other relationship-based and self-help improvement products.
Championed development of new offers and projects to sell online. Created ‘Erect on Demand’ product. Developed structure
and outline for book to accompany product.
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Led design, packaging, and labeling of all products.
Developed and managed customer support division and established and oversaw fraud / chargeback division. Established
policies and procedures for Ohio-based call center and led training to manage incoming calls.
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Delivered stamina and testosterone book; conceptualized and produced commercial.
Introduced 3rd party provider to help manage chargebacks and reduce fraudulent claims. Drafted scripts and chargeback
responses sent to banks and merchant processors.
Achieved 45%-win rate in chargebacks in an industry that typically experiences 20%-win rate. Recovered $30K
monthly in chargebacks.
Directed implementation of strategies to respond to bank calls and initiated procedures to reduce refund rates
by 25%. Led inside phone sales effort that drove $90K in new sales monthly.
Managed $11M daily media buying budget, which included designing and conceptualizing banner advertisements. Ran Google
Ad Words, Bing, and email campaigns that coincided with news-style marketing pieces with headlines designed to attract
potential customers.
AMERIMERCHANT | New York, NY
FUNDING SPECIALIST
Sep 2007 – April 2008
Contacted leads, solicited business, and structured deals on behalf of this company that offers merchant cash advances secured by
a client’s future credit card sales.
Additional Professional Positions:
CHASE HOME FINANCE | Account Executive (2007)
AMERITRUST MORTGAGE BANKERS | Sales Manager -)
ARGO FINANCIAL GROUP | Sales Manager -)
FULL SPECTRUM LENDING | Sales Manager -)
EDUCATION & ADDITIONAL INFORMATION
INSTITUTE OF ALLIED MEDICAL PROFESSIONS (IAMP), New York, NY
Certificate in Medical Sonography
JOHNSTON COMMUNITY COLLEGE, Smithfield, NC
Diagnostic Ultrasound
NASSAU COMMUNITY COLLEGE, Garden City, NY
Business Administration
Skills: Copywriting, Content Creation, Graphic Design Direction, Email Media Buying, Customer Support Management, Online Risk
And Fraud Management, Video Production, Product Design, Go To Market Strategy & Launch.
Software: Adobe, Microsoft Office Suite, Limelight CRM, Zendesk, NATS, Linktrust, Fusion Kyako, Kount Fraud Prevention
Software.
