Terry Elsie Paulsen
REGIONAL RETAIL SALES & OPERATIONS MANAGER
Citizenship: South Africa
Languages: English / Afrikaans
Tel: -
Email:-linkedin.com/in/terry-paulsen
Calodyne, Mauritius
PROFESSIONAL PROFILE
An accomplished Retail Sales and Operations Manager offering over 25 years’ intensive industry experience. Highly skilled in the planning, development, and implementation of sales strategies to ensure companies concentrate their resources on beneficial opportunities to increase sales and achieve sustainable competitive advantage within the market. Strong relationship building and stakeholder management abilities with a charismatic nature which enable successful negotiations. Extensive experience of managing, mentoring, and fostering an incredible service-led sales culture in fast paced and ever-changing environments. Considered an upbeat, highly organized, and detail-oriented leader and team player who can work under pressure and according to strict guidelines.
CAREER HIGHLIGHTS
Project Spar – Achieved listing of Sir Fruit in Spar North Rand DC and Nelspruit DC (2019)
Solely responsible for negotiating with the different buyers to list Sir Fruit and negotiating distribution costs for each DC.
Successfully listing Sir Fruit in the DC saved the company money due to reducing the company’s distribution costs by only delivering to one central point.
This also increased the Spar sales by 50% due to more stores ordering and distribution being done by Spar which made the product accessible, irrespective of where store is situated.
Project Pick n Pay Franchise – Achieved Growth of Pick n Pay Franchise Business (2018)
Increased the number of Franchise stores stocking Sir Fruit from 20% to 80%.
Negotiated with Pick n Pay DC to deliver Sir Fruit directly to the Franchise stores.
This increased the Pick n Pay sales and cut transport cost as well as making the product available in areas Sir Fruit could not deliver to due to logistics.
Included corporate stores which in turn ensured that the product would be available in every corporate and convenience store based on store category.
Project Bloemfontein – Achieved listing of Sir Fruit in Checkers Bloemfontein (2017)
Negotiated with the Buyer to list Sir Juice as a supplier.
Negotiated the first order for all stores and ensured stock was delivered on time.
Project was sole responsibility and the success the Checkers sales by 45%
Employee of the Year: 2015, 2017, 2018 and 2019
INTERNATIONAL EXPOSURE
Botswana | Woolworths (1996 – 1998) | Pick ‘n Pay (1999 – 2000)
Key Responsibilities were training of staff and opening of new stores in Francistown and in Swaziland. Secured the correct sites for the stores, liaised with building contractors, suppliers in SA, arranged opening of new stores, ensured store layouts and equipment were ordered, approved, and delivered on time. Additionally, responsible for employing and training all new staff.
Mauritius / Biltong.Mu (2021 – February 2023)
Key Responsibilities is hiring, training of staff and HR for store and mobile food unit. Budget forecasting, increase of sales and general store operations.
Mauritius / Carrick Wealth Management (2023 – Present)
Key Responsibilities is prospecting new clients and arranging meetings for the Financial Advisor to generate new business.
TRANSFERABLE SKILLS & KNOWLEDGE
Food & Beverage Industry
Data Management
Application Management
Sales & Forecasting
Territory Definition
Training & Development
Evolution & Implementation
Performance Management
Sales Strategy
Channel Analyzing
Competitor Trends Analysis
Strategy Implementation
Merchandising Management
Procedures Costing
Negotiation
Analyzing Data
Sales Growth Strategy
Sales Team Organization
Costing & Budget Management
Store Openings
Customer Base Increases
Sales / Turnover Increase Management
Customer Relationship Management
Policy & Procedure Implementation
EDUCATION & PROFESSIONAL QUALIFICATIONS
Registered Assessor – Retail, W&R SETA (2013)
National Senior Certificate (Matric), Afrikaans Hoër Durban Noord (1985)
PROFESSIONAL CAREER HIGHLIGHTS
Carrick Wealth Management March 2023 – Present
Business Development Specialist
Report directly to the Financial Advisor
Prospect potential clients using different route to market
Grow network of high net worth prospects
Contact potential clients
Schedule meetings with potential clients for the Financial Advisor on Zoom
Email potential clients with meeting details and company information
Confirming meetings, the day before and on the meeting date
Follow up on meetings and reschedule further meetings
Dairy management
Administration of new business on Prime
Client servicing reminders
Achieving weekly and monthly targets
Biltong.Mu La Croisette Mauritius Oct 2021 – February 2023
Store Manager
Report directly to the business owner
Staff Management
Sales Team organization and training.
Performance management of team against strict KPI measurements. (Staff)
Implementation of policies and procedures and ensure staff adhere to said policies and procedures.
Sales Management
Sales, forecasting, costing, and GP.
Customer Relationship Management (CRM).
Analyses returns by store.
Evaluating all data and implementations and apply data to grow sales.
Customer relationship Management (Sales)
Ensure costing is in line with budget. (Sales)
Increase customer base, sales, and turnover.
Implement planograms
Analyses sales & trends
Minimum & Maximum stock holdings
Ordering of stock
Ensuring deliveries are on time
Arranging promotions on short dated stock
Sir Fruit (Previously Sir Juice) | Devland, Johannesburg | Feb 2014 – 2020
Regional Retail Sales & Operations Manager | Feb 2017 – 2020
Report directly to the National Manager and directly manage 6 Business Developers, 25 Sales Reps, and 3 Merchandising Companies. Engage regularly with internal stakeholders including Directors, Finance Department, HR, Production, Distribution, Quality Control, Tele-Sales, and Ordering Department. Constant engagement with external stakeholders including Spar, PnP, Checkers and FLM Buyers, regional managers, Distribution Centres, store and department managers, merchandising companies, national managers, regional managers, sales reps, and merchandising staff.
Operations Management
Data management and application management.
Evaluation and analysis of business performance and data, and implementation of procedures.
Implement sales strategy, ensuring sales team is in line with strategies and expectations.
Define correct areas for our product and territory definition.
Create a sales strategy based on competitors’ trends, analyze sales data, current trends, and opportunities.
Manage sales and merchandising.
Manage the opening of new stores.
Plan schedule for order days vs. delivery days and ensure deliveries arrive on time (48-hour lead time).
Ensure POS (point of sales) is up.
Staff Management
Sales Team organization and training.
Performance management of team against strict KPI measurements. (Staff)
Implementation of policies and procedures and ensure staff adhere to said policies and procedures.
Sales Management
Sales, forecasting, costing, and GP.
Customer Relationship Management (CRM).
Analyze returns by channel by store.
Evaluating all data and implementations and apply data to grow sales.
Customer relationship Management (Sales)
Ensure costing is in line with budget. (Sales)
Increase customer base, sales, and turnover, and negotiate with existing and new customers (including promotion negotiation).
Senior Business Developer – Retail | Feb 2014 – Dec 2016
Core function and objectives were to increase sales and customer base. Personally ensured budgets were met, promotions were being honored and negotiated promotions at store level. Responsibilities also included monitoring returns and ensuring returns stayed below 3%, delivering prompt feedback to management, influencing orders placed by store and ensuring stock was delivered on time. Reported directly to the (Glen Miller) National Sales Manager and directly managed 45+ employees.
EARLIER CAREER HIGHLIGHTS
Sales Representative | Philter Trading | Johannesburg, South Africa | Apr 2013 – Feb 2014
Key Accounts Manager | NOVA Tissue | Johannesburg, South Africa | Jan 2012 – Mar 2013
Key Accounts Manager – Kimberley Clark | Pack ‘n Stack | Johannesburg, South Africa | Mar 2009 – Nov 2011
Sales Representative | Combined Manufacturers Representatives | Johannesburg, South Africa | Apr 2007 – Feb 2009
Area Manager | GP Harding Group | Johannesburg, South Africa | Feb 2006 – Mar 2007
Buyer/Planning Manager | GP Harding Group | Johannesburg, South Africa | Jan 2001 – Dec 2005
Regional Buyer/Planning Manager | Woolworths | Botswana | Jan 1996 – Dec 1998
Regional Buyer/Planning/Ops Manager/Pick n Pay /Botswana/ Jan 1998 – Dec 2000
Textiles/Foods Manager | Woolworths | Durban, South Africa | Jan 1993 – Dec 1995
National Planner | OK Bazaars Head Office | Johannesburg, South Africa | Jan 1986 – Dec 1992
INTERESTS & INVOLVEMENTS
Interests: Avid reader.
Community Involvement: Involved in donating food and clothes to squatter camps in Pretoria West and Brits. Additionally, donate time by taking old people for their monthly shopping.