--9221 Fairwood Ct, Kansas City, MO 64138
www.linkedin.com/in/TerrellLMcTyer
TERRELL L. MCTYER
EXECUTIVE MARKETING INNOVATOR
Dynamic Executive and seasoned Marketing Innovator with over two
decades of proven expertise in leading strategic marketing campaigns and
SKILLS &
EXPERTISE
fostering innovative business growth. Adept at driving brand
enhancement and content curation across diverse platforms, I excel in
building collaborative environments and developing high-performance
Organizational Leadership
teams. Passionate about leveraging digital transformation and global
Business Development
market expansion, I aim to apply my strategic acumen and creative
Change Management & Problem-
problem-solving skills to drive forward-thinking initiatives and achieve
Solving
sustainable business success.
Innovation
Artificial Intelligence (AI) Proficient
Globalization
EXPERIENCE
Demand Generation
HEAD OF GLOBAL MARKETING
Lead Generation & Nurturing
eShepherd by Gallagher Next | Kansas City, MO (Hybrid) | 8/24 – 2/25
Marketing Automation
Architected and led the GenDXL marketing framework, a strategic initiative
Digital Marketing Strategy
designed to drive global demand, enhance customer experience, and optimize
Product & Go-To-Market Strategy
lead generation for eShepherd.
Data-Driven & Performance
Led global, full-funnel marketing strategy across North America, Australia, and
Analytics
New Zealand—executing omnichannel campaigns (SEO, SEM, social, email,
Paid Advertising & SEM (Google
sponsorships) that increased brand visibility and drove double-digit lead
Ads, Social Media Ads, etc.)
growth.
Content Marketing & Thought
Oversaw multi-channel marketing campaigns, optimizing digital strategy,
Leadership
media engagement, and thought leadership to expand brand reach and
Search Engine Optimization
credibility.
Customer Experience
Executed omnichannel demand generation strategies, including targeted
Optimization
social media campaigns, paid advertising (Google Ads, Meta Ads, SEM), and
Public Relations & Media Strategy
industry sponsorships to increase market visibility.
Cross-functional Team Leadership
Administered high-impact lead-generation initiatives, including targeted lead-
Social Media Strategy &
gen ads, retargeting campaigns, and conversion-focused landing pages to drive
Management
qualified sales pipeline growth.
Strategic Planning & Mission
Championed data-driven decision-making, utilizing analytics and performance
Alignment
metrics to refine campaign effectiveness and maximize ROI.
Visioning
Engineered a high-converting global marketing and sales funnel that increased
Project Management
qualified leads and reduced customer acquisition costs.
Entrepreneurship
Enhanced digital presence and organic reach by executing SEO strategies,
Consulting
refining website UX, and leveraging content marketing to improve search
Leader Development & Training
rankings and increase lead acquisition.
Program Design, Development,
Positioned eShepherd as the industry leader in virtual fencing by driving PR,
and Implementation
securing media coverage, and executing thought leadership campaigns
Fundraising & Finances
through expert insights and keynote speaking engagements.
Management
Leveraged PR and media relationships to secure high-value coverage and
Events
strategic partnerships that enhanced eShepherd’s market influence.
Communications & Writing
Orchestrated cross-functional collaboration between sales, R&D, and customer
support to ensure go-to-market execution, align marketing initiatives with
business objectives, and optimize the customer journey.
EDUCATION
B.S. IN MARKETING
University of Phoenix | 2011
Utilized AI-powered tools like ChatGPT to streamline content creation, optimize
marketing automation, and enhance data-driven decision-making, improving
efficiency and engagement across digital campaigns.
EXECUTIVE DIRECTOR OF MARKETING AND INNOVATION
The Upper Room | Nashville, TN (Remote) | 1/22 – 5/24
Led strategic marketing initiatives across print, audio/video, and digital platforms, driving content curation, distribution,
and audience engagement.
Recruited, mentored, and developed high-performing teams, fostering a results-driven culture that significantly increased
brand engagement and revenue growth.
Cultivated strategic partnerships with cultural influencers, thought leaders, and organizations to expand market reach
and amplify mission-driven messaging.
Served as a key leadership team member, contributing to vision setting, staff culture development, and strategic direction
alongside the Publisher.
Drove revenue growth and new business opportunities by executing multi-platform marketing strategies, integrating
digital transformation and global expansion efforts.
Spearheaded a comprehensive brand refresh, redefining visual identity and messaging strategy to enhance brand
recognition and competitive positioning.
Championed innovation and data-driven decision-making, fostering a culture of curiosity, risk-taking, and creative
problem-solving to drive operational excellence.
NEW BUSINESS DEVELOPMENT AND ORGANIZATIONAL TRANSFORMATION
Hope Partnership | Indianapolis, IN (Hybrid) | 8/16 – 1/22
Directed strategic initiatives to establish new branches, revitalize existing units, promote diversity and inclusion, and foster
leadership development.
Forged key partnerships across corporate, regional, and international levels to drive organizational growth and expansion.
Built audience engagement strategies across digital platforms (webinars, podcasts, virtual events, social media) and
traditional methods (trade shows, storytelling).
Pioneered brand modernization efforts, collaborating with marketing teams to create and promote a relevant identity.
Managed comprehensive donor engagement programs, focusing on recruitment, relationship-building, and long-term
retention strategies.
Designed and delivered training programs to develop emerging leaders and strengthen affiliate networks.
Served as a key spokesperson, advocating for organizational growth, enrichment initiatives, and mission-driven impact.
PROJECT MANAGEMENT
VinSolutions/COX Automotive | Mission, KS | 4/15 – 6/16
Orchestrated website configuration, established SDLC for SaaS and marketing projects, leveraged Agile/Scrum in
Salesforce, and collaborated cross-functionally to optimize workflows, user experience, and website performance.
MARKETING AND SALES MANAGEMENT
Affiliated Acceptance Corporation | Kansas City, MO | 8/12 – 3/15
Championed marketing, branding, and sales strategies for SaaS products and financial services, ensuring strong market
positioning and long-term growth.
Implemented integrated digital marketing campaigns, including PR, media engagement, and agile systems to enhance
communication and efficiency.
Optimized lead generation and sales funnels using Salesforce CRM, improving MQL conversion rates and nurturing highvalue prospects.
Directed multi-channel demand generation, leveraging SEO, PPC, MailChimp, and paid advertising to increase brand
visibility and market share.
Crafted data-driven growth strategies for SaaS, utilizing Google AdWords, retargeting, and analytics to drive qualified
traffic.
Fostered client engagement and retention, leading content creation, industry analysis, and relationship management to
scale revenue.
MARKETING AND INNOVATION
The Kauffman Foundation for Innovation | Kansas City, MO | 12/11 – 6/12
MARKETING MANAGEMENT AND BUSINESS DEVELOPMENT
M/I Promotions | Kansas City, MO | 12/03 – 12/12
CHIEF MARKETING OFFICER AND PROJECT MANAGER
Crossover Graphics | Olathe, KS | 1/08 – 10/09
