Teresia Mumbi Wanjiku

TERESIA WANJIKU- Ruiru, Kenya | - |-| LinkedIn: https://www.linkedin.com/in/teresia-mumbi-wanjiku1/ PROFESSIONAL SUMMARY Results-driven Digital Marketing Specialist with over 7 years of experience in both the Kenyan and International markets. Proven track record of developing and executing digital advertising strategies that enhanced client outcomes, resulting in a 20% increase in online reach and visibility. Proficient in executing and fine-tuning paid advertising campaigns across multiple digital platforms, including Google Ads, Bing Ads, Meta Ads, resulting in a 30% boost in conversions. Experienced in managing budgets, tracking ad spend, and implementing data-driven optimizations, leading to a 25% improvement in ROI. Skilled in analyzing performance data and delivering clear, actionable insights, enhancing client satisfaction and decision-making efficiency by 20%. Adept at performing in-depth website and content audits to identify improvement areas, implementing strategies that enhanced search engine rankings and drove a 25% increase in traffic. Expertise in developing compelling, SEO-optimized content, such as blog posts and social media updates, resulting in a 25% boost in user engagement. Demonstrates expertise in optimizing Google Business Profiles, boosting local search rankings and visibility for potential customers. Ready to bring a wealth of experience and proven results to drive your digital marketing efforts to new heights. SKILLS  Excellent client communication and  satisfaction skills. Ability to clearly and effectively  articulate insights and Attention to detail and the ability to multitask recommended actions  SEO Copywriting  Digital Marketing Strategies  Paid Advertising Management  Proficient in SEO  Google Business Profile Optimization  SEO Tools Proficiency  Social Media Marketing  Campaign Reports  Analytics and conversion tracking EXPERIENCE Digital Marketing Specialist June 2016 – July upMention Limited | Kenya 2024  Developed and implemented digital advertising strategies to achieve client goals. The efforts led to a 20% growth in online reach and visibility.  Managed and optimized paid ad campaigns across various digital platforms such as Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. The led to a 30% increase in conversions.  Conducted A/B testing and performance analyses to continuously improve ad performance, leading to a 20% improvement in ad performance.  Developed, wrote, and tested compelling ad copy designed to maximize conversion rates, contributing to a 20% increase in click-through rates (CTR).  Efficiently allocated budgets, monitored ad spend, and made data-driven adjustments, resulting in a 25% increase in ROI.  Generated and presented clear, actionable insights from performance data, resulting in a 20% increase in client satisfaction and decision-making efficiency.  Conducted detailed website audits, content audits, pinpointing areas for improvement, and implementing strategies to boost search engine rankings and 25% growth in traffic.  Conducted comprehensive keyword research, identifying and implementing high-traffic keywords, contributing to a 15% boost in search engine rankings  Created engaging and SEO-friendly content, including blog posts and social media updates, leading to a 25% increase in user engagement  Conducted thorough competitor analysis, identifying and implementing strategies that improved client website performance, surpassing industry benchmarks by 10%  Leveraged SEO tools such as Search Console, Google Analytics, Screaming Frog, Looker Studio, and Uber Suggest for insights and optimizations, resulting in a 30% improvement in website visibility  Increased local visibility via Google Business profile optimization leads to higher rankings in local search results, making it easier for potential customers to find businesses around their area.  Created original and engaging multimedia content across multiple social platforms. EDUCATION Bachelor's Degree - Computer Science 2014 Kenyatta University, Kenya Kenya Certificate of Secondary Education 2009 Loreto Kiambu Secondary, Kenya LANGUAGE English Proficient (C2) Swahili Proficient (C2) CERTIFICATIONS 1. Google Search Ads Certification | Google |2019 2. Google Display Ads Certification | Google | 2020 REFERENCES Available upon request