Tendai Joe | Freelancer Resume

Tendai Joe Digital Marketing Specialist | SEO Expert | Data-Driven Strategist. Address: 2 Embassy Court Shotfield Wallington Surrey SM6 0JB Location: Wallington, England Email:-LinkedIn Profile: Tendai.joe Professional Summary Dynamic and data-driven Paid Search Specialist with over a decade of experience in managing high-budget PPC campaigns, optimizing for ROI, and leveraging advanced tools like Google Ads, Bing Ads, and Google Analytics. Proven track record of delivering measurable growth, including a 300% increase in traffic and 100% lead generation improvement through strategic paid search campaigns. Adept at creating data-driven strategies, conducting A/B tests, and aligning paid search efforts with overarching business goals. Seeking to contribute my expertise to Twinkl’s mission of enhancing global education through impactful and results-oriented paid search strategies. Core Competencies ● Paid Search Campaign Management: Expertise in Google Ads, Bing Ads, and other paid platforms, including budget management, ad creation, and performance optimization. ● Data Analysis & Strategy: Advanced skills in interpreting large datasets to derive actionable insights, optimizing campaigns for CTR, CPC, CPA, and ROAS. ● A/B Testing & Experimentation: Extensive experience in testing ad creatives, landing pages, and targeting strategies to maximize conversion rates. ● Integrated Marketing: Collaboration with SEO teams to align organic and paid search efforts for comprehensive visibility. ● Tools Proficiency: Advanced knowledge of Google Ads, Google Analytics, Tag Manager, and A/B testing tools. ● Landing Page Optimization: Proven ability to optimize landing pages for conversion, ensuring seamless user journeys. ● Cross-Functional Collaboration: Strong communication skills, working effectively with data, product, and creative teams to drive cohesive marketing strategies. Professional Experience Marketing and Business Development Consultant (REMOTE) World Access Immigration | January 2023-Present ● Developed and implemented digital marketing strategies to target skilled professionals and students. ● Researched and developed relationships with Australian colleges and recruiters. ● Created and managed high-performing Facebook and Google Ads campaigns, increasing lead generation by 100%. ● Wrote SEO-optimized content for blogs, landing pages, and email campaigns to enhance brand visibility. ● Coordinate social media content planning, ensuring alignment with the brand’s voice and objectives. Digital Manager Infrastructure South Africa (ISA) - January 2020 – March 2023 ● Established and managed ISA’s social media presence across Twitter, Facebook, Instagram, YouTube, and LinkedIn, creating a robust digital footprint for the organization. ● Played a pivotal role in positioning ISA, a strategic asset created by the President of South Africa under the Presidency, as a key player in the nation’s infrastructure development initiatives. ● Developed and executed strategies to grow ISA’s social media pages, enhancing engagement and visibility among diverse audiences. ● Provided comprehensive social media coverage for high-profile events, including two SIDSSA Symposiums and the ISA Hydrogen Summit 2022 in Cape Town. ● Delivered live-streaming support and technical services for events, ensuring seamless digital experiences for global and local stakeholders. ● Collaborated with the Communications Director to conceptualize and launch the ISA website, contributing to content development and alignment with ISA's mission. ● Ensured consistent messaging and branding across digital platforms, reinforcing ISA’s position as a leader in infrastructure development for the country Founder, Web Developer, SEO Specialist and Content Developer PTETips.co.uk & IELTS.co.uk | January 2024 to Present ● Designed, developed, and maintained SEO-optimized websites targeting language learners and test-takers. ● Responsible for strategic keyword research and content optimization. ● Created engaging blog posts, e-guides, and study tips to address user pain points, driving high engagement and conversion rates. ● Monitoring and improving website performance using Google Analytics, Search Console, and Tag Manager. Founder, Web Developer, SEO Specialist and Content Developer Africamusicmag.co.za : January 2023-Present ● Designed, developed, and managed an SEO-optimized website showcasing African music, achieving a 300% increase in organic traffic within the first year. ● Conducted keyword research and implemented on-page and off-page SEO strategies, enhancing visibility for competitive industry terms. ● Created and managed engaging content, including articles, interviews, and features, driving user engagement and audience growth. ● Launched social media campaigns, increasing engagement by 75%, and implemented email marketing with a 20% click-through rate. ● Built affiliate partnerships and optimized ad placements, generating sustainable revenue streams. ● Analyzed site performance using Google Analytics and refined strategies for continuous improvement. Business Development Lead ThoseDevs (Full-Time) October 2020 – October 2021 | Gauteng, South Africa ● Business Growth & Strategy: Spearheaded business development initiatives, driving revenue growth and expanding the company’s reach across key industries. ● Client Acquisition & Management: Secured and managed long-term partnerships with clients in Defense, Engineering, Financial Services, Government, Mining, and Telecommunications sectors. ● Solution Selling: Delivered innovative solutions in Artificial Intelligence, Web Development, Smart Apps, System Integrations, and 3D Visualization & Simulation, tailored to meet client-specific requirements. ● Market Research: Conducted in-depth analyses to identify industry trends and opportunities, enabling the company to remain at the forefront of the software development sector. ● Team Leadership: Worked closely with technical teams to align cutting-edge solutions with client needs, ensuring exceptional project delivery and client satisfaction. ● Innovation Advocacy: Promoted advanced technologies such as Augmented Reality (AR) and Virtual Reality (VR) to enhance operational efficiency and position the company as a leader in tech-driven solutions. Director Loftus Digital Group November 2012 – April 2015 | Pretoria, South Africa ● Leadership & Strategy: Directed operations for a leading software, mobile applications, and digital property development company, driving growth and innovation in IT solutions. ● Software & Mobile Development: Oversaw the design and delivery of high-quality software and mobile applications tailored to client needs. ● Web Development & E-commerce Solutions: Led teams in developing web platforms and e-commerce solutions, integrating modern Web 2.0 features for enhanced functionality and user experience. ● Internet Marketing & Open Source Solutions: Provided internet marketing services, including SEO, digital advertising, and content strategies, as well as open-source development to support scalable solutions. ● Client & Stakeholder Engagement: Built and maintained strong client relationships, ensuring successful project execution and customer satisfaction. ● Team Management: Managed a multidisciplinary team of remote developers and designers, fostering collaboration and achieving project milestones on time and within budget. Talent Manager Young DLC – Dance Music Producer (Part-Time) June 2015 – Present (9 years, 6 months) ● Brand Development: Spearheaded the growth of Young DLC’s brand, ensuring alignment with market trends and audience expectations in the dynamic dance music industry. ● Opportunity Acquisition: Identified and secured career-advancing opportunities, including publishing deals, collaborations, and high-profile co-productions. ● Public Image Management: Managed and enhanced the artist’s public image, maintaining relevance and appeal in the competitive global music landscape. ● Executive Production: Served as Executive Producer for singles, overseeing the creative process and ensuring top-tier production quality. ● Strategic Partnerships: ○ Secured a high-profile deal with Coke Studio Africa, showcasing the artist’s talent on a continental platform. ○ Negotiated a publishing contract with Sony ATV (now Sony Publishing), furthering the artist’s reach and influence. ○ Facilitated work for clients including Disney and BET Africa, expanding the artist’s portfolio and visibility. ● Contract Negotiation & Review: Expertly negotiated and reviewed contracts, ensuring favorable terms and compliance with industry standards. ● Founder/Digital Strategist Namefuun.com – Facebook Quizzes App -December 2017 – March 2019 ● Developed Namefuun.com, a Facebook-based quiz app with a standalone cloud-hosted website. ● Was responsible for the overall development of Onpage and Offpage SEO for Namefuum.com ● Integrated the app in 8 languages, including English, Spanish, Portuguese, French, Bengali, Arabic, and Hindi, to cater to a global audience. ● Generated revenue through advertisements by strategically optimizing the app and website for high-ad-yield regions such as the UK, France, Australia, Canada, and the US. ● Led efforts in app optimization, localization, and audience targeting to maximize user engagement and monetization. ● Successfully grew the app’s user base until it was discontinued in response to Facebook's policy changes following the Cambridge Analytica scandal, which led to increased scrutiny of quiz-based apps. Freelance Consultant Gauteng Film Commission, December 2019 – March 2020 ● Delivered social media marketing services, including reputation management and daily oversight of all social media platforms. ● Increased visibility the Gauteng Film Commission, a pivotal organization in South Africa’s creative arts sector. ● Strategically planned and scheduled content developed by a third party, ensuring consistent and impactful online communication. ● Enhanced engagement and awareness of the organization’s initiatives through targeted social media strategies and proactive management. Social Media Specialist (Consultant) Gauteng Government Department, May 2019 – September 2019 ● Managed all social media platforms for the Provincial Minister, ensuring consistent messaging and brand alignment. ● Developed a comprehensive stakeholder engagement strategy to effectively handle social media traffic and inquiries. ● Provided coverage for all Provincial Minister’s activities, including meetings, events, and public engagements, ensuring timely updates on all platforms. ● Created, curated, and planned all social media content, driving audience engagement and enhancing public communication. Digital Marketing Specialist Freelance Projects | Government Client | Aug 2014 to August 2016 Designed and executed SEO strategies for diverse clients, resulting in first-page search rankings for competitive keywords. ● Created and scheduled content for social media platforms, driving audience growth and engagement. ● Reputation management and digital PR for the Mayor ● Provided analytics and performance reports, offering actionable insights to clients. Digital Marketing Specialist Ayeyeng - Tshwane BRT [December 2015 to February 2016—CONTRACT] ● Created and managed engaging marketing content to promote BRT services. ● Monitored and grew social media accounts, increasing user engagement and digital footprint. ● Built a strong online community of BRT users through targeted campaigns and interactive content. ● Enhanced customer experience by addressing feedback and improving communication strategies. ● Analyzed campaign performance and optimized strategies to drive awareness and ridership Digital Marketing Specialist Tshwane Metro Police [March 2015 to December 2015] ● Created and set up digital assets, including official social media accounts, to enhance online presence. ● Trained Metro Police communication officers on digital marketing strategies, content creation, and social media management. ● Assisted in monitoring and growing the digital footprint of the Tshwane Metro Police over six months. ● Developed and implemented strategies to improve public engagement and communication through digital platforms. ● Provided ongoing support and insights to optimize the performance of social media channels. Founder / CEO Whenpages.com July 2011-November 2013 | Pretoria, South Africa ● Start-up Leadership: Founded and led a local events discovery digital platform, driving the company from concept to market launch. ● User Interface Design: Conceptualized and designed a user-friendly interface, ensuring intuitive navigation and optimal user experience. ● Project Management: Acted as Project Lead, overseeing the entire software development lifecycle, from ideation to execution, coordinating with developers and designers to meet project goals. ● Strategic Planning: Developed and executed a comprehensive launch plan to position the platform within the local events market, targeting maximum engagement and visibility. ● Innovation & Problem Solving: Identified market gaps and created a digital solution tailored to meet local needs, demonstrating entrepreneurial foresight and adaptability. Freelance Digital Campaign Strategist IOM South Africa : November 2012 – December 2012 | South Africa ● Social Media Management: Managed the Twitter and Facebook accounts for the I AM A MIGRANT campaign, increasing engagement and fostering meaningful interactions. ● Content Development: Created compelling and informative content to drive awareness and engagement on social media platforms. ● Campaign Strategy: Conceptualized and proposed innovative approaches to enhance the digital campaign's impact and reach. ● Public Awareness Initiative: Collaborated on a campaign launched in partnership with UNHCR and the City of Johannesburg, aimed at sensitizing the South African public to the contributions of migrants in South African society. ● Audience Engagement: Leveraged social media analytics to refine strategies, ensuring content resonated with diverse audiences. Online Marketing and Campaigns Coordinator MyLife Project : February 2009 – July 2009 | Cape Town, South Africa ● Digital Marketing: Developed and executed digital marketing strategies to promote the organization’s initiatives and impact. ● Content Creation: Produced compelling content highlighting the success stories and opportunities created for troubled youth, former gangsters, juvenile inmates, and street kids. ● Social Media Management: Maintained and updated social media platforms daily, ensuring consistent messaging and engagement with followers. ● Awareness Building: Supported the organization’s mission by leveraging online platforms to connect with the creative industry and foster opportunities in film and related sectors. ● Community Engagement: Played a key role in enhancing visibility and support for the NGO’s programs, helping to bridge the gap between vulnerable youth and the creative industry. Director Young Republic SA: October 2010 – August 2011 | South Africa ● Leadership & Strategy: Founded and directed a creative agency focused on innovative branding, marketing, and content creation strategies, embracing new media to disrupt traditional methods. ● Creative Campaign Development: Designed and executed alternative marketing and branding tactics, fostering collaborative engagements and delivering cost-effective solutions. ● Youth Empowerment: Outsourced talented youth, interns, and brand advocates to lead campaigns, encouraging creativity and fresh perspectives in branding and content development. ● Content Creation & Marketing: Developed content pipelines to educate, build trust, and drive sales while ensuring campaigns reached the right audience at the right time and place. ● Brand Advocacy: Promoted the development of new brand advocates and viral campaigns to increase web traffic and engagement for clients. ● Collaboration & Engagement: Facilitated partnerships and collaborative projects to add value to existing branding and marketing efforts, enhancing campaign effectiveness and reach. Content Developer Limpopo Tourism Authority : January 2018 – December 2019 | Limpopo, South Africa ● Content Creation: Developed high-quality, engaging content to promote Limpopo as a premier tourist destination, focusing on anchor events such as the Morula Festival and Mapungubwe Festival. ● Tourism Campaigns: traveled to key tourist areas to create compelling content showcasing attractions, facilities, and unique experiences within the region. ● Social Media Support: Contributed to the agency’s digital marketing efforts by managing and creating content for Facebook, Twitter, and Instagram, driving audience engagement and growth. ● Event Coverage: Provided comprehensive coverage for tourism events, ensuring alignment with the agency’s branding and messaging. ● Brand Promotion: supported initiatives to enhance Limpopo’s visibility as a tourism hotspot, leveraging storytelling and visual content to attract diverse audiences. Content Developer - Photography SA Local Gov Cop21 Delegation COP21 - Paris: December 2015 | Paris, France ● Event Coverage: Provided comprehensive coverage of the South African local government delegation throughout the COP21 event. ● Photography & Videography: Captured high-quality photos and videos to document key moments, activities, and discussions. ● Social Media Management: Created and managed social media platforms to share real-time updates and content from the event. ● Content Creation: Produced text-based posts, scheduled updates, and crafted video content tailored for various social media channels. ● Strategic Scheduling: Ensured timely and impactful posting of content to maximize audience engagement and visibility. Online Publisher Mbokodo Magazine & Mzansi Fresh : 2013 – 2016 ● Digital Magazine Management: Owned and operated two successful online magazines, leveraging expertise in SEO and content creation to build strong, engaged audiences. ● SEO Optimization: Strategically utilized SEO techniques to drive significant organic traffic without relying on paid advertising. ● Content Creation: Produced high-quality, engaging content tailored to South African readers, covering topics ranging from lifestyle and culture to entertainment. ● Audience Growth: Generated substantial organic and social media traffic, fostering a loyal readership and expanding the magazines' reach. ● Social Media Strategy: Effectively managed and optimized social media platforms to amplify content visibility and audience interaction. Education & Certifications Licenses & Certifications HubSpot Academy ● Content Marketing (Expires Jan 2027) ● Digital Marketing (Expires Jan 2026) ● Inbound Certification (Expires Dec 2026) LinkedIn Learning ● ● ● ● Certified Marketing Insider Content and Creative Design (Expires Dec 2026) Marketing Solutions Fundamentals (Expires Dec 2026) Marketing Strategy (Expires Dec 2026) Semrush ● Become an AI-Powered Marketer ● Content Marketing and SEO Fundamentals ● ● ● ● ● ● Digital Advertising 101 Magnetic Content Strategy Planning High-Impact Digital Advertising Campaigns PPC Strategy for Increased Conversions YouTube Search Trends and SEO Strategies Maximizing ROI through Marketing Analytics Google Digital Academy (Skillshop) ● ● ● ● ● ● ● Conversion Optimisation Certification (Expires Nov 2025) Google Ads Creative Certification (Expires Nov 2025) Google Ads Measurement Certification (Expires Nov 2025) Google Analytics Certification (Expires Nov 2025) YouTube Content Ownership (Expires May 2026) YouTube Music Assessment (Expires May 2026) YouTube Music Certification (Expires May 2026) Canva ● Canva Essentials (Expires Nov 2025) ● Graphic Design Essentials ( Expires Nov 2025) Education ● A’level : Accounting, Mathematics, Management of Business ● Ongoing Professional Development in Digital Marketing and SEO Tools Achievements ● Increased website traffic by 300% through a comprehensive SEO strategy for World Access Immigration. ● Nelson Mandela Foundation- Nelson Mandela Day international campaign team member, to get the day recognised internationally ( Appointed by the then CEO of Nelson Mandela Foundation-Sello Hatang -Year 2010 ) ● Successfully executed a Facebook ad campaign that generated 400+ qualified leads within 30 days. ● Microsoft Start-Up Judge (Johannesburg, South Africa 2013) ● Official University of Johannersburg AI Evangelist/Ambassador (2020) ● Developed Music Distribution solution for DJ Maphorisa which was used to grow the influence of Amapiano, which became a global sound with Grammy Award winning artists. ● Set up, developed, and trained Tshwane Metro Police social media accounts -Twitter and Facebook (2016). ● Set up and established Digital Presence for Africa’s superstar, Yvonne Chaka Chaka -Twitter, instagram and facebook. ● Conceptualised and developed a digital service delivery platform for the Executive Mayor of Tshwane, which was mentioned in the State of the Nation Address in 2015 in Parliament of South Africa. Technical Skills ● Marketing Tools: HubSpot, Google Ads, Google Analytics, Tag Manager, Search Console ● Web Development: WordPress, HTML/CSS ● Design Tools: Canva, Adobe Photoshop Basics ● Social Media Platforms: LinkedIn, Twitter, Facebook, Instagram, Tiktok ● Analytics: Google Data Studio, Google Analytics Soft Skills ● Excellent English writing and editing skills for both internal and external communications ● Outstanding skills in critical thinking, analysis, and presenting with a clear point of view ● Collaborative spirit and ability to work with a wide variety of cross-functional stakeholders ● Strong attention to detail with a willingness to pivot and juggle competing priorities Hard Skills ● ● ● ● ● ● ● Keyword Research: Expert Ad Copywriting: Proficient Bidding Strategy: Expert Campaign Budget Management: Proficient Report Analysis: Expert Landing Page Optimization: Proficient CRM Integration and Pixel Tracking: Proficient References Available upon request.