Tejaswini Mehra (Tj)

TEJASWINI MEHRA Andheri (W), Mumbai - 400053 | - |-| http://linkedin.com/in/tejaswini-mehra09 Versatile and detail-oriented, I thrive in f ast-paced environments, relishing challenges and driven to make a meaningf ul contribution in the media & communications industry. My robust interpersonal abilities have been ref ined through diverse roles in advertising, marketing, & production. EDUCATION 2019 - 2021 MA Media & Advertising | University of Leicester | UK • Merit Award 2016 - 2019 Bachelor of Mass Media | SNDT Women's University | Mumbai • Pass Award, 3.3 GPA 2006 - 2016 IGCSE & A-Level | Utpal Shanghvi Global School & PPSIJC | Mumbai • Pass Award EXPERIENCE Aug 2023 - May 2024 Jr. Account Manager | Oliver | Mumbai • Managed day to day projects of personal & homecare brands in the U-Studio team, f rom social media, video production, strategy and digital assets. • Lead the creation of creative brief s f or digital marketing campaigns, ensuring alignment with brand guidelines and objectives. • Work closely with content teams to develop engaging and relevant content f or digital marketing campaigns, websites, and social media channels. • Identif y key perf ormance indicators (KPIs) and benchmarks to measure campaign ef f ectiveness. • Up to date with new and emerging social platf orms and industry trends. • Ef f ectively & proactively managed account f inances & invoicing. Dec 2021 - June 2023 Brand Services Executive | FCB Interf ace | Mumbai • Managed an FMCG brand’s mainline and digital responsibilities along with a leading insurance brand’s ATL & BTL activities. • From day-to-day operations, coordination with internal teams such as creative, media, studio & production. • Ensuring seamless delivery of high-quality campaigns across multiple channels including digital, print & TV, on time and within budget. • Fostering a positive work environment, through ef f ective conf lict resolution, enhancing team cohesion with trust, respect & support. Ability to synthesize content and communication routes basis the given brief , plus provide insightf ul recommendations to drive business growth. Implementing digital strategies considering client’s requirements and assess against set digital KPIs. • • April 2021 - Dec 2021 Account Executive | Percept Ltd | Mumbai • Have been a part of new/existing business pitches across FMCG, Fashion & Lif estyle, Luxury, Education, Retail, Healthcare & Hospitality sectors. Possess good knowledge of entire process f rom pitch to f inal campaign execution. Developed a knack f or research in terms of a brand’s of f erings, plans, competitors and target markets, sharing learnings on market Intel regularly. Brief ing creative team on client requirements and brainstorm with them to decide upon creative ideas to take the campaign/pitches f orward. • • July 2018 - Jan 2019 Assistant Programming | Plus Media | Mumbai • Made Promotional videos targeted at traditional Indian market and corporate clients. Planning the programming and scheduling the f inal episodes to be telecast on satellite channel and YouTube. Experimented with editing styles and techniques. Managed multiple projects and ensured implementation within planned timelines to meet objectives. • 2015 - 2016 Creative Director/Writer | Children’s Film Society of India (CFSI) | Mumbai • Designed short f ilms on generation gap and orphanage (titled ‘Room -mate’ & ‘Return’) as a part of college teamwork project. Active involvement in pre-production, production & post-production stages. • SKILLS • • • Client Service Aptitude Organization Skills Technical Skills (Adobe Photoshop, Premiere Pro, FCP - Mac) • • Interpersonal Communication Team Leadership • • Music Writing HOBBIES • • Travel & Arts Watching OTT shows/movies