Tegan

Tegan

Editorial; content creation; copy writing; producing SEO-optimised content for clients
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
42 years old
Location:
Tintagel, Cornwall, United Kingdom
Experience:
15 years
Tegan Myah Foley – Curriculum Vitae Address: Westholme, Trethevy, Tintagel, Cornwall PL34 0BG Tel:- Email:-D.O.B: 4/11/1982 Personal profile An intelligent, outgoing individual with a passion for the communications industry in general and journalism in particular, throughout my career, I’ve consistently proven and developed a plethora of managerial strengths and skills through working on a varied portfolio of magazines, websites and industry events. I pride myself on having an excellent and advanced understanding of the editorial process, from commissioning and budgeting to page design, as well as successfully leading a focused team. I am able to overcome any problems and challenges that arise during the production cycle and also have experience of website editing, SEO and writing SEO-optimised content. IT applications and skills: A good working knowledge of Microsoft Office 365, Adobe InDesign 2024 and Photoshop. Experience of working with social media platforms and associated third party software tools, as well as common and proprietary web content management systems, plus Intelligent Flatplan, Blinkplan and various online proofreading platforms. Educational qualifications: BA (Hons) Information & Media Studies – University of Brighton, 2004, 2:1; Advanced GNVQ in Business Studies – Distinction; Spanish Foreign Language at Work (FLAW) course – Level 5; 8 GCSEs – A* to C Interests & hobbies: My main active pursuits are fitness and personal development. Alongside working full-time, I have also carried out various freelance copywriting and proofreading projects for digital marketing companies, specialising in producing SEO-optimised content. In my spare time, I am completing online SEO and digital marketing courses in order to further my skills. Selected employment history & other relevant experience August 2015–October 2024: David Hall Publishing Ltd Position: Group editor – The Woodworker & Good Woodworking; Woodworking News Consumer title Having been headhunted for this role owing to my vast experience working within this niche sector, I originally started out directly editing the renowned Good Woodworking magazine as well as managing most editorial responsibilities on sister title, The Woodworker, which was established in 1901. A key task was overseeing and facilitating the merging of both woodworking titles to create a new and improved ‘super’ magazine, which combined the strengths of both while endeavouring to broaden overall reader appeal – catering for all ages and skill levels – while increasing advertising revenue. Working closely with the publisher, advertising manager, designer and magazine authors, the plan involved developing and implementing key advertising and editorial strategies, which focused on adding value to the print edition as well as via the dedicated website and social media platforms. Additionally, through commissioning a wider range of content from established contributors and diversifying, feedback received from readers, both old and new, regarding this change of direction was hugely positive. This position involved a wide range of responsibilities in order to guarantee the magazine’s smooth running in line with the production schedule. For example, forward planning and budgeting of issues; liaising with authors and commissioning articles; briefing contributors on new concepts for magazine series; answering reader queries; sub-editing copy; working alongside the designer and advertising manager during all stages of the production cycle; correcting InDesign pages and sending PDFs to authors; developing advertising/editorial strategies for clients; attending industry events; updating and overseeing content management of the magazine’s flagship website – uploading the latest news stories; promoting the latest issue; uploading ‘teaser’ articles of upcoming features; managing online competitions and collating entrants’ details; managing and updating advertising banners and buttons; weekly updates of Facebook and Instagram pages; general social media housekeeping duties and playing an active role in the online community. In addition to the above, my broader role focused on actively enhancing the magazine's image and further developing the title. Industry title & exhibition In 2018, my role shifted to also include direct editorship of the established industry trade magazine, Woodworking News, which was purchased from the Nelton Group along with the internationally-acclaimed North of England Woodworking & Power Tool Show. This acquisition to our ever-growing woodworking portfolio not only gave the brand immense kudos, but also allowed us to stand out from the competition. While greatly broadening my editorial knowledge base, daily responsibilities on the magazine involved managing a dedicated team and developing strategies for future issues – for example, setting annual and monthly advertising targets; ensuring targets were consistently met and formulating a database of new business; leading the design team, collaborating on creative themes, concepts and ideas for each issue, while ensuring to diversify ourselves from competitor titles. Additionally, under our management and leadership, visitor numbers for the woodworking show increased substantially as did those of exhibitors. My core duties here involved liaising with and booking event demonstrators, selling exhibition space to key industry manufacturers and retailers, as well as making key event decisions. I also project managed the website launch and produced weekly e-shots. Sadly, due to a notable decrease in advertising revenue and rising production costs, the decision was made to close both magazine titles – as of October 2024 – based on their perceived lack of commercial viability. November 2008–August 2015: GMC Publications Position: Senior deputy editor & web editor – woodworking titles Managing and leading a team of editors, deputy editors and designers while coordinating workflow across four magazines and a website. Daily tasks involved assigning work to relevant team members to ensure deadlines were met, as well as discussing forward planning and budgeting matters. I strategised the editorial process for all four titles, from planning to repro, as well as communicating with contributing editors, subediting articles and writing exclusive features across the entire portfolio. As web editor, I edited, formatted, and uploaded articles to the flagship editorial website, which, since its launch in September 2011, saw unique visitors increase by 50%. I was also in charge of developing a variety of targeted social media campaigns, which substantially increased followers to Twitter and Facebook. November 2011–January 2012: Brighton Fashion Week Position: Social media manager Developing marketing strategies via social media and communicating with audiences on a national and international level; managing competitions; liaising with PR companies and developing contacts while increasing popularity and awareness of the campaign. References: Available on request
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