SWAN TEE
Kuala Lumpur, Malaysia
--Education Background
University of Central England
MA on Visual Communication
Sept 2003 – 2005
The One Academy
Diploma on Visual Communication
1997 - 2000
Hin Hua High School
1991 - 1996
Personal Data
Date of Birth
06th, November 1978
Nationality
Malaysian
Language proficient
Mandarin (main/native)
English (fluent: written/spoken)
Personal Activities
Reading, Swimming, Travelling,
Blogging, Running
Blog
https://atimekeeper.com/
Career Summary
Highly focused and experienced Chinese Magazine Editor with vast experience in
publication as well as advertising firm, proficient in writing articles of any size as well
as captions and promotional copy. Engage in variety of tasks including editorial
management, coordination, relationship management, negotiation, leadership, and
keep record of advertisers KPI. Apart from proficient writing skills, I has an extensive
experience in digital design, where I was commissioned high profile work at Arc
Worldwide, Leo Burnett, and previously Compass Interactive, all agencies that are
ranked within the top 10 agencies in Malaysia.
Experiences
MONARCH SENSATION SDN BHD
Head of Mandarin Copy | May 2016 – Current
• Manage client’s social media account, to develop on-line content and implement
social media campaigns for an online gaming company; increased traffic by 15%, and
up to 57% conversions from site in less than six months.
• Lead a team of 2 writers and 1 translators, develop strategic and persuasive web
content, marketing materials and email communication sent to more than 40,000
members for online gaming company.
• Work closely with product teams, user experience specialists, and other stakeholders
to develop content to meet business KPI.
• Ensure consistency with brand voice, interactive and compliance standards.
BLU INC MEDIA SDN BHD - ICON MAGAZINE www.iconmalaysia.com.my
Senior Feature Editor | 2012 – Jan 2016
• Involved in forward planning of magazine contents for future publication.
• Overseeing the layout, design and photography, as well as the content of the articles. In
the meanwhile interview key figures and celebrities for feature pages, and contribute
articles.
• Cultivated long-term relationships with clients, maintaining ongoing communication.
• Coordinate and manage magazine contents between regional offices.
• Cross countries coordination for photo shooting.
• Launched the annual spin-off magazine: ICON MOMENTS in 2013.
• Awards Winning: MPA Magazine Awards 2015 – Women Category Double Silver
MPA Magazine Awards 2013 – Women Category Merit
MNC WIRELESS
Senior Interactive Designer | August 2010 – Dec 2011
• Integrate branding with social media and networks, provide creative direction and
team leadership for visual designers and developers in delivering the iPhone and iPad
applications. Fully engaged in user experience & user interface designs for SP Setia Sky
Residences, Wrigley’s, Isuzu, etc.
STAR REACHER ADVERTISING SDN BHD - ARC WORLDWIDE
Senior Interactive Designer | June 2008 – 2009
• Responsible for creating and maintaining brand specifications and managing
websites for Dutch Lady, Marlboro, SpeedZone Entertainment, L&M, Earth Hour and
Nokia. The resulting Dutch Lady itstartsinme.com won a merit on 2008 Direct Marketing Association of Malaysia (DMAM) Awards.
STAR REACHER ADVERTISING SDN BHD - LEO BURNETT ADVERTISING
Chinese Copywriter | 2005 – May 2008
• Invent original catchphrases, slogans, messages and strap-lines in any types of
advertising; such as posters, press, leaflets, press releases, radio and television scripts.
• Proofread copy for spelling and grammar checking.
• Cast voice talents for radio work and supervise the recording.
• Key Accounts: Petronas, YTL Land, Dutch Lady, McDonalds, P&G, Maxis, Sunway
Group, Taylor’s College, etc.
COMPASS INTERACTIVE SDN BHD www.compass-interactive.com
Web Designer | 2000 – Aug 2003
• A Web designer and Flash designer on websites and marketing communications
materials for Land Rover, British American Tobacco, Simba Logistics, HP E-GEN Education
Learning, etc.
Volunteer Experience
1. Tedx PetalingStreet, 2016 & 2017
• Editorial, Social Media Team
