Ted Hsieh

TED HSIEH 8823 Burbank Road, Annandale, VA ​- ​​ - SUMMARY Transforming enterprise digital ecosystems into optimized, user-first experiences Collaborative and data-driven digital strategist with experience developing and executing enterprise website roadmaps, enhancing user experiences, and leading cross-functional teams in complex digital environments. Proven expertise in CMS platform optimization, technical and content SEO strategy, microsite integration, and agile project execution. Known for driving digital performance through content governance, UX experimentation, and data-driven insights. CORE COMPETENCIES ●​ ●​ ●​ ●​ ●​ Website Strategy & Roadmap Development, Content Governance & Metadata Schema CMS Optimization (Drupal, WordPress), Digital Ecosystem Integration Technical & On-Page SEO Strategy, Web Performance & Conversion Optimization UX Design, A/B Testing & Usability Agile Project Management (Jira, Confluence, Asana), Analytics & Insights (GA4, Adobe Analytics) PROFESSIONAL EXPERIENCE U.S. Food and Drug Administration (FDA) ​ Web Project Manager Oct 2003 – Mar 2025 ●​ Directed digital strategy and website operations for FDA’s national Tobacco-Free Campaign site, serving over 2M monthly visitors. ●​ Developed and maintained a multi-year website roadmap aligned with campaign goals, ensuring performance, scalability, and accessibility. ●​ Built and managed landing pages and microsites within Drupal CMS on AWS infrastructure, ensuring full SEO optimization, responsive design, and integration with broader digital platforms. ●​ Led UX audits, usability testing, and A/B testing initiatives to optimize user journeys and boost conversion rates. ●​ Collaborated with IT and content teams to implement CMS enhancements and tag management for campaign tracking. ●​ Instituted content governance workflows, metadata schema, and regular site hygiene audits. ●​ Provided data-driven recommendations using GA4 and Adobe Analytics to inform ongoing optimizations and measure campaign success. Department of Health and Human Services Technical Web Manager Oct 2005 – Oct 2011 ●​ Oversaw website redesign and operations for HHS.gov during national enrollment efforts, enhancing usability, scalability, and digital experience. ●​ Built high-volume resource hubs and landing pages within Drupal CMS on AWS to support seasonal campaigns. ●​ Implemented technical SEO and tagging standards to maximize discoverability and analytics insights. ●​ Partnered across content, design, and IT teams in agile sprints to launch new features and user-centered enhancements. ●​ Consolidated stakeholder feedback into roadmap prioritization to improve publishing workflows and site experience. General Services Administration ​ Web Developer Oct 2001 – Sep 2005 ●​ Supported modernization of USA.gov as part of a national campaign to enhance public access to government digital services. ●​ Developed and tested interactive components using enterprise CMS, ensuring cross-browser compatibility and mobile performance. ●​ Worked with UX teams to streamline layout structures, reduce page load times, and improve usability. ●​ Ensured digital brand consistency through structured governance and accessible design best practices. SELECTED ACHIEVEMENTS ●​ Created scalable CMS templates that reduced publishing time and improved editorial accuracy. ●​ Led SEO audits resulting in an increase in organic traffic to campaign landing pages. ●​ Managed platform upgrade initiatives in collaboration with IT to improve CMS functionality and site speed. ●​ Provided executive-level reporting on website performance, including engagement, conversions, and search metrics. EDUCATION ●​ M.S., Information Systems – Johns Hopkins University ●​ M.S., Biotechnology – Johns Hopkins University ●​ B.S., Biology – University of Maryland, College Park TOOLS & TECH STACK Drupal, WordPress, HTML/CSS/JavaScript, Google Analytics 4, Adobe Analytics, Jira, Confluence, Asana, Salesforce CRM, SharePoint, AWS, Adobe Creative Suite, Optimizely, Google Optimize