Teara Henderson

Teara Henderson Dallas, TX |- |- EDUCATION M.S. | UNIV. OF NORTH TEXAS · Major: Public Relations (in progress) B.A. | UNIV. OF TEXAS AT AUSTIN · Major: Sociology/Communication AREAS OF EXPERTISE ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ Interpreting Competitor Strategies Attention to Detail Precision & Accuracy, Analytical Sales & Marketing Organized & Resourceful Communicate Effectively SEO, Marketing, Data Analysis Social Media Management ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ Time Management Budgetary Compliance Project Management Relationship Building, Teamwork Enforcing Regulatory Compliance Problem Solving Ethics & Integrity Excellent Presentation & Delivery PROFESSIONAL EXPERIENCE STUDENT CONTACT SPECIALIST | ACADEMIC PARTNERSHIPS | 2016 – 2020 ➢ Partners with a multi-dimensional team consisting of members from admissions, recruiting and marketing to set clear and concise quarterly enrollment goals, deadlines and objectives. ➢ Analyzes marketing and recruiting data from potential and existing students expressing interest in admissions and specified programs. ➢ Fields responses to enrollment data and identifies trends related to enrollment adversity then develops situation specific rebuttals consisting of resources & information to aid the candidate in decision making. ➢ Monitors the candidate’s response to rebuttals and supportive information to gauge and measure the effectiveness, then fine tunes efforts until satisfactory achievement is attained. ➢ Identifies high performing rebuttals and retention practices then incorporates practices and strategies into the departmental best practice guide and standard operating practices. ➢ Captures data from prospective and existing students to perform onboarding into the CRM system. ➢ Manages data and student profiles by conducting routine audits, identifies missing or inaccurate information then coordinates retrieval. ➢ Interfaces with constituents to gather their academic goals, then sets goals for attainment included projected deadlines, provides routine follow up, support and accountability for follow through. ➢ Conducts degree and transcript audits to assist students in developing action plans. ➢ Serves as a departmental resource responsible for facilitating on the job training for new hires. COLLEGE ADVISER | THE UNIV. OF TEXAS AT AUSTIN | 2015 – 2016 ➢ Interfaced with junior and senior level students to perform degree audit analysis & graduation plans. ➢ Stay current on department policies, admissions and graduation requirements to ensure accuracy. ➢ Conducted routine CRM audits to establish an effective reference guide for departmental audits. ➢ Assessed clients' information and concerns to discover issues, investigate solutions, and routed clients to appropriate departments when necessary. ➢ Maintained correspondence with students, helping them to gain admission to their top 2 schools of choice. ➢ Lead departmental social media campaigns aimed at increasing engagement and utilization of services. ➢ Evaluated existing social media data, metrics and trends then used findings to develop ad criteria. ➢ Curated content based on engagement metrics and common inquiries then executed strategic social media growth plans, measured feedback and used finding to establish departmental social media best practices. ➢ Conducted competitive analysis of various universities, market offers and identified trends to advise students on college selection properly. ➢ Maintained awareness of market trends to identify admission best practices & support student enrollment. ➢ Tracked, input, and analyzed student performance data in High School database systems. ➢ Partnered with community stakeholders, High School and College Faculty to plan 20+ events to increase student involvement and program awareness. CUSTOMER SERVICE AGENT | ALLSTATE | 2013 – 2015 ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ Managed a high volume of calls from internal and external clients and performed account authentication. Used internal product & policy knowledge to recommend products, services, and solutions to customers. Determined appropriate payment plans and fees, assisted in establishing payment arrangements. Performed market research by collecting data on consumers, competitors, and the marketplace and developed plans to drive business and fulfill operations goals. Identified business objectives and conducted research to identify prospective customers' preferences. Documented call summaries and sent outbound correspondences when applicable. Partnered with training and development to provide on the job training and best practice guides for new hires and associates in need of refresher training. Performed outreach in a metrics-driven environment with strict internal and external timelines Designated as a departmental resource, responsible for providing service and support to executive leadership and subordinate agents in all aspects of standard operating procedures and best practices. Performed market research and analysis to identify customer preferences and identify sales opportunities for available products and services. Partnered with management to develop & implement sales & marketing initiatives, programs, & strategies. Utilized various software, including CRM, Salesforce, & research platforms to analyze and interpret trends. FREELANCE DIGITAL MARKETER INTERNSHIP | GENM | 2018 ➢ Utilized various software and programs to develop, plan, and schedule marketing campaigns, content, and emails, including Canva, Hubspot, Trello, MailChimp, and Basecamp. ➢ Used various online tools to promote new posts and content, including digital ads, emails, social media platforms, and other e-tools to increase blog and website traffic. ➢ Utilized marketing techniques and Search Engine Optimization keywords to increase site traffic. ➢ Directed and managed all stages of branding and marketing projects, including planning, schedule management, and final implementation. ➢ Generated reports to evaluate marketing data, key metrics, evaluate the marketing campaign's efficiency, and modified plans to improve results. ➢ Developed and executed content strategies and plans centered on the blogs, identified goals, and objectives.