Tayyaba Ahmad

Tayyaba Ahmad - •-• Lahore, Punjab UI/UX Designer with 5+ years of experience creating seamless digital experiences across web, mobile, SaaS, eCommerce, and AI-based platforms. Adept at end-to-end product design, collaborating cross-functionally with developers, product managers, and stakeholders. Proven track record of improving user satisfaction, increasing conversions, and delivering pixel-perfect, functional designs under tight deadlines. Skills & Interests User-Centered Design (UCD), Wireframing & Prototyping, Information Architecture, Design Systems, A/B Testing & KPI Tracking, UX Research & Usability Testing, Figma, Miro, Adobe Creative Suite, Notion Experience Lahore,City, Pakistan State Zapta Technologies Sr. UX/UI Designer Sep 2024 – May 2025  Served as a Senior Designer working across a diverse portfolio of projects, including AI tools, SaaS platforms, eCommerce websites, and mobile/web applications.  Faced with inconsistent user experiences across AI tools, I led a comprehensive redesign of over 5 applications, implementing a unified design system and streamlined user journeys that reduced onboarding time by 30% and improved usability ratings by 25%.  Designed 25+ responsive landing pages, contributing to an 18% increase in marketing conversion rates.  Restructured complex SaaS dashboards with improved data visualization and interaction patterns, leading to a 23% increase in active user sessions and a 20% drop in bounce rates.  Built scalable Figma design systems and led design-dev syncs, cutting handoff issues. Source Kode Solution Lahore, Pakistan UX/UI Designer Jan 2024 – August 2024  Redesigned the user interface and experience for a vape eCommerce platform, addressing major dropoff points in the sales funnel.  Led a mobile-first design overhaul, working closely with QA and developers to resolve UX flaws that resulted in a 28% reduction in bounce rates.  Through user research, persona creation, and customer journey mapping, I optimized navigation and simplified the purchase process.  Collaborated with stakeholders and cross-functional teams in agile sprints, resulting in four major feature rollouts delivered ahead of schedule with minimal design rework. Viion Technogy Lahore, Pakistan UX/UI Designer Apr 2023 – Dec 2023  Handled all design tasks from research to delivery across multiple client projects.  Built reusable UI libraries and ensured WCAG-compliant, responsive experiences.  Created high-converting landing pages that lifted conversion rates by 18%.  Optimized mobile shopping UX, increasing sales by 15% and boosting user satisfaction.  Used rapid prototyping to gather feedback early. Education GCUF B.S. Hons In Computer Science Concordia College B.S. Hons In Computer Science Lahore, Pakistan 2021 – 2025 Lahore, Pakistan 2017 – 2019