ABOUT
Tatianya
Tatianya Rocker Katz
I am an experienced Designer/Creative Director specializing in conceptualizing and creating integrated
campaigns across all marketing channels (print, online, brand components, editorial, video, social media,
and events). I have worked with Fortune 500 companies including: finance, energy, tech, communications,
food & beverage, industrial, consumer goods, healthcare, and wellness. I am committed to transforming
client’s vision into campaigns that drive engagement and resonate with consumer audiences.
PROFESSIONAL SKILLS
• Experiential marketing expert: trade show environment design, experience design, in-store design visual
merchandising, pop ups, events, in-store activations.
• Demonstrated leadership skills with an emphasis on fostering talent within creative teams in an
agency environment.
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• Exceptional project management skills with the ability to prioritize multiple deadlines and streamline workflow.
tatianyarocker.com
• Expertise spearheading projects: new products launches, business pitches, and marketing-driven initiatives.
katz-eye-creative.com-
• Proven experience across all marketing channels including digital, email, display, video, and print.
• Proficient in design and presentation tools including Figma, PowerPoint, InDesign, Adobe XD, Illustrator,
Photoshop, Acrobat, Dreamweaver, Keynote, iMovie, and After Effects. I am passionate about AI-driven
creativity with hands-on experience using Adobe Firefly and ChatGPT.
LinkedIn
EXPERIENCE
New York
KATZ EYE CREATIVE | DESIGNER | CREATIVE DIRECTOR | PRESENTATION SPECIALIST
NEW YORK, NY 2010 – PRESENT
HARD SKILLS:
• DESIGN
• CREATIVE DIRECTION
• BRAND STRATEGY
• BRAND IDENTITY
• EXPERIENCE DESIGN
• ENVIRONMENT DESIGN
• IN-STORE DESIGN
• TRADE SHOW DESIGN & CONCEPTING
• VIDEO PRODUCTION
• PACKAGING
• LEADERSHIP
• RELATIONSHIP BUILDING
• PROJECT MANAGEMENT
• INTERPERSONAL SKILLS
• TIME MANAGEMENT
• CRITICAL THINKING
BRANDS:
GE Vernova, BP, HP, Abbott, HSBC Bank, HSBC
Premier, Johnson & Johnson, Verizon, Harvard
University, MasterChef, Chubb, Adobe, Oracle,
Cisco, Bayer, Mirena, American Express, Salvation
Spirits, Pollfish, PMAM, Stratam, Tcc, Cloudticity,
Afluencer, Newsweek, FourBlock, AMSN, Amaze,
Stanford University, Kidbox, IMYourdoc, Urban
sitter, Institute of Culinary Education, Nexant,
Carver Bank, Tupperware, Guardian Life
Insurance, Sotheby’s, Humboldt University,
Cohen’s Optical, Spiro, Telestream, Nexium,
Seroquel, Celebrex, Nintendo, Bank of America,
Wells Fargo, Charles Schwab, PeopleSoft, Jet
Blue, Ask Jeeves, Netledger, Compaq, Bank
of Hawaii, Coty, Pepsi, Neutrogena, Network
Associates, and various startups.
Strategize and implement both domestic and international creative campaigns:
• Conceptualize and produced a range of campaigns
• Multi-faceted marketing collateral.
• Print ads, presentations, websites, interactive banners, emails, direct mail pieces, pitch decks, logos.
• Videos, packaging, collateral, editorial layouts, branding packages, product launches, new business pitches,
and trade show materials.
• Responsible for the management of teams.
JAY STRONGWATER | CREATIVE DIRECTOR | NEW YORK, NY 2009 – 2010
• Orchestrated the brand’s creative direction, design, and visual identity.
• Conceptualized, photographed, and retouched nine 300+ page catalogs.
• Increased brand awareness through digital advertising, sales sheets, and interactive websites.
• Managed the creative team on a day-to-day basis.
JWT | FREELANCE SENIOR ART DIRECTOR | NEW YORK, NY 2008 – 2009
• Developed brand-building digital campaigns through deliverables, including
• Print ads, direct mail pieces, collateral, branding, |banners, and interactive design.
GSW | GROUP ART SUPERVISOR | NEW YORK, NY 2007 – 2008
• Spearheaded the visual brand identity overhaul using bespoke advertising concepts and promotional materials
for brands, including Bayer and Mirena.
• Oversaw the work of the creative department to ensure goals were met.
SAATCHI & SAATCHI | OGILVY | DIGITAS | EURO RSCG | FREELANCE SENIOR ART DIRECTOR | CREATIVE DIRECTOR
NEW YORK, NY 2005 – 2007
• Developed concepts and creative strategies for domestic and international marketing efforts.
• Led the creative teams from conception to fruition of each campaign.
PUBLICIS | CHARLES SCHWAB | PEOPLESOFT | FREELANCE SENIOR ART DIRECTOR
SAN FRANCISCO, CA 2003 – 2005
• Responsible for strategizing high-level ad campaigns, direct mail pieces, branding, global campaigns,
and new business pitches.
GREY DIRECT | ART DIRECTOR | SAN FRANCISCO, CA 2001 – 2003
• Crafted collateral such as direct mail, interactive design, and new business pitches.
EDUCATION
BFA in Art Direction and Advertising from the Academy of Art University
