A Senior UX/UI designer is typically a role within a larger product, UX design, user research, or IT Team. This position is essential for ensuring that effective, customer-centered designs are created, developed, maintained and augmented. The primary responsibilities would include creating and managing information architecture, user experience, interface design, and usability assessments. They would also need to create prototypes, style guides and wireframes, conduct usability tests, analyze research data, and define project requirements. Additionally, they would need strong communication, organizational and creative problem-solving skills. It is essential that the Senior UX/UI professional has an understanding of the importance of user-centered design principles and an understanding of the business objectives that such a design should support.