Tari Tesfamariam

TARI TESFAMARIAM- - creeagency.com London, UK I am a highly organised team player who can fill any role as a generalist, and at the same time, dive deep to formulate innovative solutions to specific challenges. I have experience in digital & direct marketing, product, project management and web design. This year, I qualified for the Prince 2 Foundation and launched a Digital Marketing Agency providing consulting services for small business owners. EXPERIENCE EDUCATION Middlesex University Greenpeace UK, Direct Marketing Executive - NOVEMBER 2018 - PRESENT 2:1 in B.A (Hons) Business and Marketing Saint Francis Xavier Sixth Form College- A Levels- English Language (A), Sociology (A), Maths (B) SKILLS & TOOLS Project management Lead generation strategy WordPress and roll out Web design - UX & UI Calculating and Trello and Airtable communicating Slack campaign KPIs Miro Salesforce -Database Email marketing - using management Mailchimp and Pardot Data - Propensity Basic graphic design- PDF modelling guides, FB ad design, Analytics & reporting - logos and landing page Tableau & Google design Analytics Excel, PowerPoint and Google Apps TRAINING & QUALIFCATIONS PRINCE 2 Foundation Pardot- Email building, testing and sending training Facebook Ads course Media Skills Training Virtual Presenting & Pitching Digital Marketing Consulting Essentials Excel 2013/2016 Core Level 2 IDM Data-Driven Marketing Marketing. Recruiting new supporters using telephone marketing, paid social and email. Marketing and innovation. Ensuring campaign messaging optimises opportunities for lead generation and list growth and highlighting any fundraising asks that could integrate into the campaign. Reporting. Monitoring, documenting and preparing weekly expense and performance status reports analysing all live campaigns performance against key KPIs, as well as agency performance- with narrative and actions taken forward Stakeholder management. Fully managing and maintaining strong, long-lasting relationships with external agency partners, and clearly communicating the progress of monthly/quarterly initiatives to internal and external stakeholders. Project implementation. Generating, producing and maintaining end-to-end marketing campaigns and propensity modelling projects within an approved budget, timescale, and expected quality. Cross-team working & knowledge share: Supporting campaign teams with decisions on media spend and agreeing on the promotional budget from fundraising with the Head of Marketing. Delivering campaign and project training to external agencies and teams within Greenpeace Strategy. Developing Greenpeace's first telephone marketing strategy, using strategy mapping, with an emphasis on conversation and recruitment of new supporters based on effective insights gathering. Expenditure monitoring. Establishing and maintaining cost controls so income under/overspend is known on a rolling basis and can more accurately be forecast/adjusted. Budget re-forecasting. Assisting in the re-forecasting process by producing budget recommendations for each reforecasting cycle. 2022 budget. Assisting in the budgeting process by producing lead forecasts, campaign modelling and income/expenditure projections. SPECIAL PROJECTS Founder of The Cree Agency APRIL 2021 - PRESENT Provided strategic consulting and marketing for three small business owners. Designed and built the website for the agency on WordPress and worked closely with a Full Stack Developer on the custom CSS design. LANGUAGES English- Native speaker Spanish- Intermediate HOBBIES Travel | Photography | Interior Design | Concern Worldwide, Direct Marketing Executive SEPTEMBER 2016 - NOVEMBER 2018 Responsible for developing and managing direct marketing campaigns from beginning to end in order to maintain and grow income to Concern Worldwide from individual cash and regular givers Full campaign management included briefing agencies, sourcing material, liaising with the data team to do complex data selections, agreeing on creative concepts, overseeing copy and artwork development at each creative round, setting up and monitoring campaign fulfilment, analysis and reporting, managing costs and invoice processing Analysed and reported results at the end of every campaign, checking the final results against the planned budget, target and objectives set, monitoring which audience responded better than expected and how any tests performed Monitored budgets for all activities and assisted in building future expenditure and income targets Collaborated with the web team to pair each campaign with digital assets such as a landing page, email, social media and sponsored advertising Developed segmented email marketing campaigns and welcome journeys to retain and engage Concern’s supporters. This was done by creating triggered emails using Dotmailer Improved and enhanced supporter loyalty by producing direct mail communications, including creating and editing Concern’s annual newsletters, which reached 32,000 people Trained external agencies, communicating the work of Concern to them Recruited and line managed Interns City & Guilds, Interim Marketing Executive FEBRUARY 2016 - MAY 2016 Developed, managed and measured integrated campaigns for key initiatives and sectors and contributing to the development of marketing strategy, customer propositions and brand strategy Created integrated tactical plans with measurable objectives and KPIs and implemented using the full marketing mix, delivering all marketing activity on time and within budget Created promotional collateral for clients attending City & Guilds events Created and organised webinars and events to coincide with marketing campaigns Worked with the Events team to deliver a cycle of content creation, social promotion & engagement and email support Monitored and reported on the effectiveness of key marketing campaigns and deliverables Developed customer-led messages that resonate with the customer that are timely against the customer journey Tracked spending to forecast and proactively managing issues so that budget is managed to agree to plan/forecast Work experience before 2016 available upon request