TA R A LY N N P R I C E
Location: Victoria, BC, Canada • Phone:- • Skype: tlpricefreelance
Portfolio: www.tlpricefreelance.com • Email:-You can also connect with me on LinkedIn (www.Linkedin.com/in/tlpricefreelance), follow my UX Blog on Medium
(medium.com/@tlpricefreelance), or watch my design videos and live streams on YouTube
Schedule a Zoom video call by booking a one-on-one at Calendly (calendly.com/tlpricefreelance/one-on-one)
S K I L L S
EXPERIENCE
Brand Development and Implementation
Color Theory
Design Systems
Font and Image Selection
Initial Sketch, Wire Frame, Prototype & Mockup
Long Document Formatting
Photo Manipulation & Editing
Style Sheets and Master Pages
Templates, Grids & Hierarchy
Typography & Typesetting
UX / UI Design
Vector, Icon and Infographic Work
Web Design (Basic HTML/CSS)
Designer / Owner
S O F T E R
S K I L L S
Adaptable with new Tech
Analytical & Critical Thinking
Creative Thinking
Decisiveness
Detail Oriented
Empathy
Interviews and Research
Joy of Learning
Eye for Aesthetics
People Oriented
Problem Solving
Writing & Communication
JUN 2009 – ONGOING
Versatile designer offering a wide variety of services for my clients including:
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Advertising design including banner, profile and print ads
Branding design and logo creation
Chart, form, infographic, icon and vector work
Page and book design
Publishing re-design consultation
User experience (UX), user interface (UI) and web design
A comprehensive CV is located on the next page.
Book Designer
TELLWELL TALENT, VICTORIA
FEB 2017 – AUG 2018
• Handled a large portfolio of design projects, with approximately 140-160
completed titles per year.
• Developed a best practices process for on-boarding and training of inhouse and contract designers.
• Liaised with the contract team offering resources and knowledge; as well
as occasionally jumped in to troubleshoot problems.
• Developed and maintained templates for entire design department.
Computer Operator
CAT TAIL PUBLISHING, SYLVAN LAKE AB
JUN 2004 – JUN 2009
Performed graphic design services, including print and publishing, ad work,
branding and logo creation, and even a little web design.
E D U C AT I O N
S O F T W A R E
InDesign
Illustrator
Photoshop
Acrobat Pro
Adobe XD
Dreamweaver
T.L. PRICE FREELANCE, VICTORIA
Sketch
Axure
InVision
Mural
Figma
UXPin
C O M M U N I T I E S
Adobe XD (Slack & Discord)
Designer Hangout (Slack)
Interaction Design Foundation (Member)
NYC Design (Medium Writer)
ProductTank Victoria (Meetup Group)
UX Collective (Medium Writer)
UX Design Community (Slack Admin)
UX Victoria (Meetup Group)
YYJ Tech and YYJ Ladies Tech (Slack)
Bachelor of Arts in English
YORK UNIVERSITY, TORONTO
SEP 2000 – APR 2004
CO U R S E S & AWA R DS
Interaction Design Foundation || Human-Computer Interaction - HCI ||
User Research – Methods and Best Practices
LinkedIn Learning Courses || Advance Your Skills in UX Design || Become a
User Experience Designer || Design Photoshop for UX Design || Developing a
Design System with Adobe XD || Framer for UX Design || Illustrator for UX Design
|| InDesign for UX Design || InVision for UX || Hands-On Mobile Prototyping for
UX Designers || Interaction Design for the Web || Photoshop for Web Design ||
Sketch for UX Design || UX Design: 7 Implementation Planning || UX Foundations:
Interaction Design || UX Research Methods: Interviewing || UX Research for Agile
Teams.
Lynda.com Courses || UXPin: Design Sprints and Reviews || WordPress 5 Essential
Training || UX Foundations: Information Architecture || UX Foundations: Content
Strategy
Annual Design Awards || Best Book Cover Design 2010
UX/UI DESIGN / WEB DESIGN
Appreciation Engine (Aug 2019 to Oct 2019)
Visual design and mockups of AEs upcoming privacy website.
Launching early 2020. Including mobile and web design and
handoff of mockup to developer.
Perception Builder (Aug 2019 to Ongoing)
Created mockups in Adobe XD for their client’s website to adhere
to their branding and requirements. It was a financial related
business.
Fishbowl Solutions (Feb 2019)
Created screens and navigation for a high-fidelity prototype
(Adobe XD) needed in a hurry for an upcoming tradeshow.
Tournamatic (Nov 2018 to Ongoing)
Redesigning the on-boarding for tournament organizers, teams
and players, working on mockups and prototyping, performing
user acceptance testing. Developing a scoring system application
for internal and external uses (currently in early design with MVP).
As well as miscellaneous brand development.
Designer Life Unlimited (Jan 2013 to Ongoing)
Design services include book design, advertising design,
branding, web design and general marketing/social media
design.
GRAPHIC DESIGN / BOOK DESIGN
Biotech Primer (Aug 2012 to Ongoing)
For this biotech education company, I perform a variety of
services, including: layout of their course workbooks, design and
layout of the textbook, social media images, email design, blog
compendium.
Robin Weidner (Mar 2013, May 2016)
Self-published author of Eve Song and Grace Calls. Interior
typesetting and back cover and spine for both paperback,
covers were supplied, but needed minor alterations. Grace Calls
required gloss plate.
Networlding Publishing (June 2009 to Feb 2017)
A small niche publisher specializing in helping self-publishing
authors get started, worked cover design, interior typesetting
and/or exporting for eBook for dozens of titles. Included The
Trust Puzzle, Networking Through Time, History Mashups series
(previously Masters Mashups), to name a few.
George Swiderski (Nov 2015)
Self-published author of The Forester’s Son. Interior typesetting
and cover jacket for hardcover.
MedIQ (June 2011 to Feb 2017)
Brought on initially for redesign consultation of the First Aid for
the USMLE Step 1 2012 Edition. Continued to offer my services as
a consultant in InDesign and digital export; have also worked on
covers for other titles in the brand, and logo design for expanded
services.
Peter Greenlaw (Nov 2012 to Feb 2017)
Interior typesetting of his three titles, Why Diets are Failing Us,
TDOS Syndrome and Solutions, and Your Third Brain. Also cover
cleanup work and file prep for print.
Atlantic Publishing (Sept 2009 to Feb 2017)
Typesetting interior titles for their line of how-to books (black and
white interior). Around March 2013, started converting titles to
ePub. Close to 50 titles for interior layout, with nearly as many
conversion to eBook.
Cascadia Motivation (Dec 2014 to Feb 2017)
Rewards catalogue layout and other marketing materials.
Skydiamond Media (Mar 2011 to July 2014, June 2016)
As an SEO company, Skydiamond occasionally had need of a
graphic designer for their clients, as well as some of their own
marketing material. This included business cards, advertisements,
flyers and white paper documents.
Brian Caporicci (Jan 2013, Oct 2015)
Initial design of wedding photography book and, later, design of
booklet for his new photography studio Sprout.
Larisa Kronfeld (Aug 2015)
Self-published author of The Magic of Style. I did both cover and
interior work for this coffee table book, including de-bossing and
UV plates.
Brand Trust (Nov 2013, July 2015)
Interior typesetting of their two books, How Does It Make
You Feel? and Little Things Big Returns both for hardcover and
paperback. Prepped supplied cover for print. Included UV plate.
Bart Kerr (Mar 2015)
Self-published author of Rejuvenation. Cover design and interior
typesetting.
Wall-to-Wall Media (Sep 2014)
Temporary in-house assignment in Toronto to handle media kits
design during a staffing shortage.
Patricia Dorch (Aug 2011, June 2012)
Self-published author of Professionalism and Job Search. Full
cover design of both paperback books.
